Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

UC College of Business Professor Comments on Science Behind "Muzak" Music

Source:Newsweek
Link Submitted: 8/17/2009 10:32:00

In a Newsweek article about consumer hold-time, James Kellaris, professor of marketing, explains its potential impact on behavior.