- Divya Kaur, Class of 2007

The MS-Marketing is a 48 credit-hour program designed to provide a flexible and well-rounded curriculum to accommodate students with diverse educational backgrounds and experiences. Students will receive in-depth training in all areas of Marketing, including branding, strategy, market research, buyer behavior, product management and international issues. 24 credit hours are completed through required core courses, with the remaining 24 credit hours completed through marketing and marketing-related electives. Full-time students may also elect to complete a self-secured internship or co-op during the summer quarter to more fully develop their experiential portfolio.

Basic Business Knowledge

Students enrolling in the MS-Marketing program are expected to have a basic understanding of business through undergraduate or graduate coursework.  The Association to Advance Collegiate Schools of Business (AACSB)  provides a requirement of basic business knowledge (BBK).  Students holding business degrees from AACSB accredited institutions have satisfied this requirement; students who do not have a business degree or a degree from a non-AACSB accredited institution may also have fulfilled much of this requirement.  Advisors at UC can help you determine your fulfillment of this requirement.

The basic business knowledge includes:

• Accounting (22ACCT711 or 22ACCT261 or 22ACCT281)
• Managerial Economics (15ECON711 or 22FIN725 or 15ECON271)
• Finance (22FIN713 or 22FIN711 or 22FIN361)
• Business Statistics and Quantitative Methods (22QA711 or both 22QA281 and 22QA282)

      and 1 of the following:

• Information Systems (22IS711)
• Management (22MGMT710 or 22MGMT714)
• Operations Management (22OM711 or 22OM385)

Students requiring Basic Business Knowledge (BBK) courses may take either undergraduate or graduate level courses, and are encouraged to begin the fulfillment of BBK requirements prior to beginning MS-Marketing program coursework. BBK courses do not provide any credit for electives within the MS-Marketing degree.

Required Core Courses (24 credit hours)

Four content courses are required by the MS-Marketing program and are considered vital for all marketing professionals:

• Marketing Planning (22MKTG710) - 4 credit hours
  
• Consumer and Institutional Purchasing Behavior (22MKTG715) - 4 credit hours
  
• Marketing Research for Managers (22MKTG712) - 4 credit hours
• Marketing Strategy for Managers (22MKTG735) - 4 credit hours

A two-quarter Capstone (22MKTG791 and 22MKTG792 - a total of 8 credit hours) is also required, and provides students with the opportunity to integrate and apply their academic foundation in an intensive, real-world-oriented project.

Marketing Electives (24 credit hours)

A variety of Marketing electives are offered throughout the academic year to provide MS-Marketing students with flexible options for customizing their experience and background. Electives are offered as either a 2 credit hour or 4 credit hour course.  Any suitable combination of 2 credit hour and 4 credit hour electives can be selected to complete the 24 credit hours. MS-Marketing students may select from numerous Marketing electives, including:

• Product Development & Management
• Advertising and Promotions
• Business-to-Business Marketing for Managers
• Contemporary Issues in Marketing
• E-Marketing for Managers
• International Marketing for Managers
• Management of the Sales Function
• And a variety of Special Topics, including:
• Marketing Ethics
• Pricing
• Social Influence Strategies
• Direct Marketing
• Services Marketing

Other marketing electives, including PhD seminars, may also be available to MS-Marketing students.

Additional Electives

To provide a well-rounded and customized experience, students may, upon prior approval from the MS-Marketing Program Director, also select non-marketing courses from other departments, including:

• Other College of Business Departments
• Accounting
• Finance & Real Estate
• Information Systems
• Management
• Quantitative Analysis & Operations Management
• Communication
• Economics
• Psychology
• Sociology

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