- Divya Kaur, Class of 2007
The MS-Marketing is a 48 credit-hour program designed to provide a flexible and well-rounded curriculum to accommodate students with diverse educational backgrounds and experiences. Students will receive in-depth training in all areas of Marketing, including branding, strategy, market research, buyer behavior, product management and international issues. 24 credit hours are completed through required core courses, with the remaining 24 credit hours completed through marketing and marketing-related electives. Full-time students may also elect to complete a self-secured internship or co-op during the summer quarter to more fully develop their experiential portfolio.
Basic Business Knowledge
Students enrolling in the MS-Marketing program are expected to have a basic understanding of business through undergraduate or graduate coursework. The Association to Advance Collegiate Schools of Business (AACSB) provides a requirement of basic business knowledge (BBK). Students holding business degrees from AACSB accredited institutions have satisfied this requirement; students who do not have a business degree or a degree from a non-AACSB accredited institution may also have fulfilled much of this requirement. Advisors at UC can help you determine your fulfillment of this requirement.
The basic business knowledge includes:
and 1 of the following:
BBK courses do not provide any credit for electives within the MS-Marketing degree.
Required Core Courses (24 credit hours)
Four content courses are required by the MS-Marketing program and are considered vital for all marketing professionals:
A two-quarter Capstone (22MKTG791 and 22MKTG792 - a total of 8 credit hours) is also required, and provides students with the opportunity to integrate and apply their academic foundation in an intensive, real-world-oriented project.
Marketing Electives (24 credit hours)
A variety of Marketing electives are offered throughout the academic year to provide MS-Marketing students with flexible options for customizing their experience and background. Electives are offered as either a 2 credit hour or 4 credit hour course. Any suitable combination of 2 credit hour and 4 credit hour electives can be selected to complete the 24 credit hours. MS-Marketing students may select from numerous Marketing electives, including:
Other marketing electives, including PhD seminars, may also be available to MS-Marketing students.
Additional Electives
To provide a well-rounded and customized experience, students may, upon prior approval from the MS-Marketing Program Director, also select non-marketing courses from other departments, including:
Summer Quarter 2009 (optional)
22MKTG722 Business-to-Business Marketing
Monday, Wednesday
6:00pm 9:30pm Last 5 weeks
22MKTG782 SPECIAL TOPICS: Retailing
6/26, 6/27, 7/24, 7/25
8:00-5:00pm
22MKTG795 Product Design Studio
TBA
| Autum Quarter 2009 | |
| 22MKTG710 Marketing Planning* | 4 credits |
| 22MKTG712 Marketing Research* | 4 credits |
| 22MKTG720 Product Management | 4 credits |
| 22MKTG782 Qualitative Research | 2 credits |
| 22MKTG728 Marketing Ethics | 2 credits |
| 22MKTG726 Applied Social Influence | 2 credits |
| 22MKTG795 Product Design Studio | 4 credits |
| Winter Quarter 2010 | 4 credits |
| 22MKTG715 Purchasing Behavior* | 4 credits |
| 22MKTG735 Marketing Strategy* | 4 credits |
| 22MKTG791 Capstone* | 4 credits |
| 22MKTG731 International Marketing | 4 credits |
| Design Strategy (Industrial Design) | 4 credits |
| 22MKTG795 Product Design Studio | 4 credits |
|
Spring Break: International Program (travel) |
4 credits |
| Spring Quarter 2010 | 4 credits |
| 22MKTG792 Capstone* | 4 credits |
| 22MKTG723 Pricing | 4 credits |
| 22MKTG782 Marketing Innovation | 4 credits |
| 22MKTG841 Advertising Essentials | 2 credits |
| 22MKTG842 Branding | 2 credits |
| 22MKTG843 Direct Marketing | 2 credits |
| 22MKTG795 Product Design Studio | 4 credits |
*Required course for MS-Marketing Program
