Marketing

 

Faculty in the Department of Marketing have varied research and teaching interests which include: consumer behavior, consumer satisfaction, consumer psychology and product management, advertising, brand management, sales management, direct marketing, marketing strategy, marketing ethics, marketing channels, generation and diffusion of innovations, group and individual decision making, the application of experimental and mathematical statistics to problems in marketing management, pricing, forecasting and real-time control of supply-chain activities.

Marketing faculty regularly publish in such professional journals as The Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Decision Sciences. In addition, they have extensive consulting experience with such companies as Procter & Gamble, A.C. Nielsen Corporation, Kraft USA, the Kroger Company and the Battelle Memorial Institute.

Online application for graduate admission