MS Marketing

Why Lindner for Marketing?

The University of Cincinnati Master of Science in Marketing program provides our students with the skills, knowledge and behaviors needed to become world-class marketers. As the city of Cincinnati is home to Fortune 500 companies such as Procter & Gamble, Kroger and Macy’s and the birthplace of brand management, our MS Marketing program offers students the truly unique opportunity to learn from the world’s top marketers and to work on real-world projects for leading companies such as Procter & Gamble, Johnson & Johnson and General Electric.

The University of Cincinnati MS Marketing faculty are world-renown thinkers in the fields of consumer behavior and market insights and will challenge you to reach new levels of marketing expertise in areas ranging from quantitative and qualitative research to branding and advertising to marketing strategy and innovation.

 

 

 

 

 

 


The MS-Marketing program makes you Day One Ready for a career in marketing. Few programs can match the quality and applicability of education while at the same time drawing on cutting-edge thinking from global leaders just down the street.”

- Rian Masanoff, Procter & Gamble, Class of 2013


What You'll Learn

Curriculum: The MS-Marketing program has been developed to provide students with an innovative and specialized academic curriculum offering both breadth and depth of coverage in Marketing. Students will receive in-depth training and experience in all areas of Marketing, including:

  • Branding
  • Strategy
  • Market research
  • Buyer behavior
  • Product management
  • International issues

Practical Experience: Experience-based learning is an integral component of the MS-Marketing program. Real-world field-study experiences provide students with the opportunity to acquire practical, hands-on knowledge to establish or further their careers in the marketing profession.


Length of Program

The University of Cincinnati Master of Science in Marketing program may be completed as either a full-time student or as a part-time student. This program can be completed in as few as nine months.


Learn More

To learn more, please contact Tiffany Cooper, Associate Director of Recruitment, Graduate Programs, 513-556-7188.  

 

Associate Director of Graduate Recruitment: Tiffany Cooper
E-mail: coopertf@ucmail.uc.edu
Phone: 513-556-7188

Academic Director: Drew Boyd

Academic Director: Drew Boyd