The retail industry is the nation’s largest private sector employer and accounts for one-fifth of the country’s total gross domestic product. To remain competitive in today’s ever-changing world, retailers must continually address new marketplace realities. They need to stay focused on the long-term horizon while simultaneously finding new and innovative solutions to create
additional value. They must also fiercely reduce operating costs and mitigate risks throughout the entire enterprise. The Retail Management certificate gives you the planning, development and commercialization skills needed to succeed in this fast-paced environment.
The certificate is made up of 12 semester credits, consisting of 3 core courses (6 semester credits) and 3 elective courses (6 semester credits).
|CORE (6 semester credit hours required):|
|MKTG 7017||Consumer Insights||2|
|MKTG 7035||Marketing Strategy||2|
|SUGGESTED ELECTIVES FOR RETAIL DEVELOPMENT AND PLANNING (6 semester hours required):|
|GEOG 7085||Location Theory and Analysis||2|
|GEOG 7013||Intro GIS ||2|
|RE 6050||Real Estate Development||2|
|OM 7083||Supply Chain Strategy & Analysis||2|
|SUGGESTED ELECTIVES FOR RETAIL MANAGEMENT (6 semester hours required):|
|MGMT 7073||Human Resource Management||2|
|MGMT 7014||Leadership and Organizations||2|
|RE 6000||Property and Asset Management||2|
|SUGGESTED ELECTIVES FOR RETAIL MARKETING (6 semester hours required):|
|MKTG 7023||Services Marketing||2|
|MKTG 7025||Advertising Essentials||2|
|MKTG 7026||Applied Influence Strategies||2|
The electives listed above represent the typical set from which most students will choose. Students may also select other electives with the approval of the Program Director.
To learn more about this certificate, please contact: