Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

Retail Management Graduate Certificate

The retail industry is the nation’s largest private sector employer and accounts for one-fifth of the country’s total gross domestic product. To remain competitive in today’s ever-changing world, retailers must continually address new marketplace realities. They need to stay focused on the long-term horizon while simultaneously finding new and innovative solutions to create
additional value. They must also fiercely reduce operating costs and mitigate risks throughout the entire enterprise. The Retail Management certificate gives you the planning, development and commercialization skills needed to succeed in this fast-paced environment.

 

Curriculum
The certificate is made up of 12 semester credits, consisting of 3 core courses (6 semester credits) and 3 elective courses (6 semester credits).

Course Number

Course Titles

Credit Hours

CORE  (6 semester credit hours required):
MKTG 7033
Retailing2
MKTG 7017
Consumer Insights2
MKTG 7035Marketing Strategy
2
   
SUGGESTED ELECTIVES FOR RETAIL DEVELOPMENT AND PLANNING (6 semester hours required):
GEOG 7085
Location Theory and Analysis
2
GEOG 7013
Intro GIS             
2
RE 6050
Real Estate Development
2
OM 7083
Supply Chain Strategy & Analysis2
 
SUGGESTED ELECTIVES FOR RETAIL MANAGEMENT (6 semester hours required):
MGMT 7073Human Resource Management2
MGMT 7014Leadership and Organizations2
RE 6000Property and Asset Management2
   
SUGGESTED ELECTIVES FOR RETAIL MARKETING (6 semester hours required):
MKTG 7023Services Marketing2
MKTG 7024Pricing2
MKTG 7025Advertising Essentials2
MKTG 7026Applied Influence Strategies2
MKTG 7027e-Marketing2
MKTG 7030Branding2

The electives listed above represent the typical set from which most students will choose. Students may also select other electives with the approval of the Program Director.

To learn more about this certificate, please contact:

Drew Boyd
Executive Director - MS-Marketing Program, Associate Professor-Educator Marketing and Innovation
Email:
Office:
420 Carl H. Lindner Hall
Phone:
513-556-4587
Fax:
513-556-0979
Jason Dickman
Director, Graduate Recruiting & MBA Engagement
Email:
Office:
606 Carl H. Lindner Hall
Phone:
513-556-7024
Fax:
513-558-7006