Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

Professional Selling and Sales Management

In today’s marketplace, customers have access to more information and more vendors than ever before. Thus, success in sales now requires more than just product knowledge. You must also be able to understand your customers’ needs (especially the unspoken ones) and use those insights to form lasting win-win relationships.

The Professional Selling and Sales Management certificate will hone your listening, selling and negotiation skills. The curriculum is ideal for new sales professionals as well as for mid-career
salespeople seeking leadership roles.

 

Curriculum

The certificate is made up of 12 semester credits, consisting of 4 core courses (8 semester credits) and 1-2 elective courses (4 semester credits).

Course No.
DescriptionSemester Credits
Core (8 semester credit hours required)
   
MKTG 7016Professional Selling 2
MKTG 7026Applied Influence Strategies
2
MKTG 7028
Marketing Ethics
2
MKTG 7032 Sales Management 2
   
Electives (4 semester credit hours required)
   
MKTG 7015
Buyer Behavior
2
MKTG 7017Consumer Insights
2
MKTG 7022Business to Business Marketing 2
MKTG 7029Direct Marketing Strategy
2
MKTG 7035Marketing Strategy 2
Drew Boyd
Executive Director - MS-Marketing Program, Associate Professor-Educator Marketing and Innovation
Email:
Office:
420 Carl H. Lindner Hall
Phone:
513-556-4587
Fax:
513-556-0979
Jason Dickman
Director, Graduate Recruiting & MBA Engagement
Email:
Office:
606 Carl H. Lindner Hall
Phone:
513-556-7024
Fax:
513-558-7006