In today’s marketplace, customers have access to more information and more vendors than ever before. Thus, success in sales now requires more than just product knowledge. You must also be able to understand your customers’ needs (especially the unspoken ones) and use those insights to form lasting win-win relationships.
The Professional Selling and Sales Management certificate will hone your listening, selling and negotiation skills. The curriculum is ideal for new sales professionals as well as for mid-career
salespeople seeking leadership roles.
The certificate is made up of 12 semester credits, consisting of 4 core courses (8 semester credits) and 1-2 elective courses (4 semester credits).
|Course No.||Description||Semester Credits|
|Core (8 semester credit hours required)|
|MKTG 7016||Professional Selling||2|
|MKTG 7026||Applied Influence Strategies||2|
|MKTG 7028||Marketing Ethics||2|
|MKTG 7032||Sales Management||2|
|Electives (4 semester credit hours required)|
|MKTG 7015||Buyer Behavior||2|
|MKTG 7017||Consumer Insights||2|
|MKTG 7022||Business to Business Marketing||2|
|MKTG 7029||Direct Marketing Strategy||2|
|MKTG 7035||Marketing Strategy||2|