Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

Market Research Graduate Certificate

The goal of this Certificate is to give students the combination of quantitative and marketing skills necessary to be successful market researchers. 

Cincinnati is the headquarters to 4 of the top 50 companies: dunnhumby USA (#15), Burke, Inc (#24), Directions Research (#27), and MarketVision Research (#40).  This puts Cincinnati second only to New York City in the number of Market Research firms with headquarters in that city.  If you consider that Neilsen (ranked #1) also has a strong presence in Cincinnati, that puts us on par with NYC.
 
More interestingly, 4 out of the 50 CEO/Presidents received their degrees from the University of Cincinnati!  This list includes:

  • Jeff Miller, MBA ‘98, CEO and chairman of the board of directors of Burke, Inc., in Cincinnati, ranked 24th
  • Adam Rodgers, BBA ‘83, president and CEO of MLV Group Inc., in Jupiter, Florida, ranked 26th
  • Randy Brooks, MBA ‘75, founder and president of Directions Research Inc., ranked 27th. Brooks founded Directions Research in 1988
  • John Gongos, MBA ‘84, president and CEO of Gongos Research Inc., in Auburn Hills, Michigan, ranked 42nd. Gongos formed Gongos and Associates in 1991.

The University of Cincinnati’s Lindner College of Business has trained more CEOs/Presidents within the top 50 Market Research firms than any other University – more than Harvard (with 3), Columbia (with 3), USC (with 2), or Yale (with 1).

 

Curriculum
The certificate is made up of 12 semester credits, consisting of 2 core courses (6 semester credits) and 3 elective courses (6 semester credits).

Course Number

Course Titles

Credit Hours

CORE  (6 semester credit hours required):
MKTG 7012   Marketing Research for Managers4
BANA 6043   Statistical Computing2
ELECTIVES (6 semester hours required):
BANA 7037Data Visualization2
BANA 7038Data Analysis Methods                  
2
MKTG 7013Qualitative Research Methods2
MKTG 7015Buyer Behavior2
MKTG 7017Consumer Insights2

The electives listed above represent the typical set from which most students will choose. Students may also be able to select other electives, with the approval of the Program Director.

To learn more about this certificate, please contact:

Drew Boyd
Executive Director - MS-Marketing Program, Associate Professor-Educator Marketing and Innovation
Email:
Office:
420 Carl H. Lindner Hall
Phone:
513-556-4587
Fax:
513-556-0979
Jason Dickman
Director, Graduate Recruiting & MBA Engagement
Email:
Office:
606 Carl H. Lindner Hall
Phone:
513-556-7024
Fax:
513-558-7006