The goal of this Certificate is to give students the combination of quantitative and marketing skills necessary to be successful market researchers.
Cincinnati is the headquarters to 4 of the top 50 companies: dunnhumby USA (#15), Burke, Inc (#24), Directions Research (#27), and MarketVision Research (#40). This puts Cincinnati second only to New York City in the number of Market Research firms with headquarters in that city. If you consider that Neilsen (ranked #1) also has a strong presence in Cincinnati, that puts us on par with NYC.
More interestingly, 4 out of the 50 CEO/Presidents received their degrees from the University of Cincinnati! This list includes:
The University of Cincinnati’s Lindner College of Business has trained more CEOs/Presidents within the top 50 Market Research firms than any other University – more than Harvard (with 3), Columbia (with 3), USC (with 2), or Yale (with 1).
The certificate is made up of 12 semester credits, consisting of 2 core courses (6 semester credits) and 3 elective courses (6 semester credits).
|CORE (6 semester credit hours required):|
|MKTG 7012||Marketing Research for Managers||4|
|BANA 6043||Statistical Computing||2|
|ELECTIVES (6 semester hours required):|
|BANA 7037||Data Visualization||2|
|BANA 7038||Data Analysis Methods ||2|
|MKTG 7013||Qualitative Research Methods||2|
|MKTG 7015||Buyer Behavior||2|
|MKTG 7017||Consumer Insights||2|
The electives listed above represent the typical set from which most students will choose. Students may also be able to select other electives, with the approval of the Program Director.
To learn more about this certificate, please contact: