Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

Innovation Graduate Certificate

"Innovation is and will always be a major driver of business and societal success, and business schools are doing much to foster innovation worldwide. The opportunities to do more to support innovation are many and the potential to create value is high."

With globalization and technological advances, the pace of change in business has accelerated significantly – many note that we are now in an era of hyper-competition. The successful business must constantly innovate and reinvent itself to stay ahead.

The inter-disciplinary Graduate Certificate is targeted at anyone engaged in the process of creating and commercializing intellectual property. It includes coursework in marketing, management, design, and entrepreneurship; and gives students a sound understanding of the principles and processes of innovation, and management of the innovation process.

 

Curriculum

The certificate is made up of 12 semester credits, consisting of 4 core courses (9 semester credits) and 1-2 elective courses (3 semester credits).

Course Number

Course Titles

Credit Hours

CORE  (9 semester credit hours required):
MKTG7014    Systematic Innovation Tools2
MGMT7035Management of Innovation3
MKTG7021Design Thinking for Business2
MKTG7020New Product Development2
ELECTIVES (3 semester hours required):
MKTG7012Marketing Research4
MKTG7013    Qualitative Research Methods            
2
MKTG7015    Buyer Behavior
2
MKTG7035Marketing Strategy for Managers2
MKTG7027e-Marketing (Social Media)2
ENTR7005      Entrepreneurship2
DSGN7021Design Strategy & Thinking3

The electives listed above represent the typical set from which most students will choose. Students may also be able to select other electives, with the approval of the Program Director.

To learn more about this certificate, please contact:

Drew Boyd
Executive Director - MS-Marketing Program, Associate Professor-Educator Marketing and Innovation
Email:
Office:
420 Carl H. Lindner Hall
Phone:
513-556-4587
Fax:
513-556-0979
Jason Dickman
Director, Graduate Recruiting & MBA Engagement
Email:
Office:
606 Carl H. Lindner Hall
Phone:
513-556-7024
Fax:
513-558-7006