"Innovation is and will always be a major driver of business and societal success, and business schools are doing much to foster innovation worldwide. The opportunities to do more to support innovation are many and the potential to create value is high."
With globalization and technological advances, the pace of change in business has accelerated significantly – many note that we are now in an era of hyper-competition. The successful business must constantly innovate and reinvent itself to stay ahead.
The inter-disciplinary Graduate Certificate is targeted at anyone engaged in the process of creating and commercializing intellectual property. It includes coursework in marketing, management, design, and entrepreneurship; and gives students a sound understanding of the principles and processes of innovation, and management of the innovation process.
The certificate is made up of 12 semester credits, consisting of 4 core courses (9 semester credits) and 1-2 elective courses (3 semester credits).
|CORE (9 semester credit hours required):|
|MKTG7014||Systematic Innovation Tools||2|
|MGMT7035||Management of Innovation||3|
|MKTG7021||Design Thinking for Business||2|
|MKTG7020||New Product Development||2|
|ELECTIVES (3 semester hours required):|
|MKTG7013||Qualitative Research Methods ||2|
|MKTG7035||Marketing Strategy for Managers||2|
|MKTG7027||e-Marketing (Social Media)||2|
|DSGN7021||Design Strategy & Thinking||3|
The electives listed above represent the typical set from which most students will choose. Students may also be able to select other electives, with the approval of the Program Director.
To learn more about this certificate, please contact: