As a Carnegie Research I institution, high-impact research plays a prominent role at UC and in the College of Business . This Recent Publications site showcases current faculty and doctoral student research.

Chris T. Allen, PhD - Arthur Beerman Professor of Marketing

• Advertising and Integrated Brand Promotion (South-Western College Publishing)

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Inigo Arroniz, PhD - Assistant Professor of Marketing

• “The Innovation Radar. A 360-Degree View of Business Innovation” (2006) Sloan Management Review, Vol. 47, No. 3, pp. 75-81, With Mohanbir Sawhney and Robert C. Wolcott.
• “Empirical Generalizations From Brand Extension Research: How Sure Are We?” (2006) International Journal of Research in Marketing (Forthcoming). With Raj Echambadi, Werner Reinartz, and Junsoo Lee.

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Norman T. Bruvold, PhD - Associate Professor of Marketing

• Sivadas, Eugene, Norman T. Bruvold, Michelle R. Nelson and Barbara B. Stern (2005), “Examination of the Psychometric Properties of the Horizontal & Vertical Individualism and Collectivism Scale: A Four-Country Analysis,” American Marketing Association Summer Educators Conference.
• Lee, Chay Hoon and Norman T. Bruvold (2003), “Creating Value for Employees: Investment in Employee Development.” International Journal of Human Resource Management, vol. 14, no. 6, September, pp. 981-1000.
• Mathieu, Anne, Norman T. Bruvold and P. Neil Ritchey (2000), “Intercultural Research on Organizational Commitment with a 6 OCQ French Instrument,” Journal of Personal Selling and Sales Management, 20,3 (Summer), 129-138.

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David J. Curry, PhD, MBA - Professor of Marketing

• Carter, Robert and DAVID J. CURRY (2010), "Price Transparency: Theory, Tests, and Implications for Marketing Practice," Journal of the Academy of Marketing Sciences, forthcoming.
• Wang, Xinfang, Jeffrey Camm, and DAVID J. CURRY (2009), "A Branch and Price Approach to the Share-of-Choice Product Line Problem,” Management Science, v. 55, n. 10, (October), p. 1718-28.
• Camm, Jeffrey, Jim Cochran, DAVID J. CURRY, and Sriram Kannan (2006), "Conjoint Optimization: An Exact Branch-and-Bound Algorithm for the Share-of-Choice Problem", Management Science, v. 52, n. 3 (March), p. 435-47.
• Robertson, Bruce, Andrea Dixon, and DAVID J. CURRY (2006), "An Agenda for Selling and Sales Management Research: Using the Financial Industry's Forward Thinkers for Insight", Journal of Personal Selling and Sales Management, v. 26, n. 3 (Summer), p. 293-303.
• Cui, Dapeng and DAVID J. CURRY (2005), “Prediction in Marketing Using the Support Vector Machine,” Marketing Science, v. 24, No. 4, (Fall), p. 595-615.
• CURRY, DAVID J. (2004), “Iso-Profit Pricing for Product Lines” the Journal of Product and Brand Management, v13, n 6, 453-468

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F. Robert Dwyer, PhD - Jos. S. Stern Professor of Marketing

• Business Marketing: Connecting Strategy, Relationships, and Learning, (2006), with John F. Tanner, McGraw-Hill/Irwin.
• An Examination of Organizational Factors Influencing New Product Success in Internal and Alliance-Based Processes, Journal of Marketing, (January), 2000.
• "Buyer-Seller Relationships that Work," Alex G. McKenna Lecture, St. Vincent College (PA), September 27, 2004.

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Frank R. Kardes, PhD - Donald E. Weston Professor of Marketing

• Vita
• Cronley, Maria L., Susan Powell Mantel, Frank R. Kardes, (2010) "Effects of Accuracy Motivation and Need to Evaluate on Mode of Attitude Formation and Attitude–Behavior Consistency," Journal of Consumer Psychology.
• Posavac, Steven S., Michal Herzenstein, Frank R. Kardes, and Suresh Sundaram, (2010) "Profits and Halos: The role of Firm Profitability Information in Consumer Inference," Journal of Consumer Psychology.
• Posavac, Steven S., Frank R. Kardes, J. Josko Brakus, (2010) "Focus induced tunnel vision in managerial judgment and decision making: The peril and the antidote," Organizational Behavior and Human Decision Processes.
• Puligadda, Sanjay, Rajdeep Grewal, Arvind Rangaswamy, Frank R. Kardes, (2010), "The Role of Idiosyncratic Attribute Evaluation in Mass Customization," Journal of Consumer Psychology.
• Palmatier, Robert W., Cheryl Burke Jarvis, Jennifer R. Bechkoff, and Frank R. Kardes (2009). "The Role of Customer Gratitude in Relationship Marketing." Journal of Marketing.
• Bechkoff, Jennifer, Vijaykumar Krishnan, Mihai Niculescu, Mary Lou Kohne, Robert W. Palmatier, Frank R. Kardes (2009).
• Kardes, Frank R., Bob M. Fennis, Edward R. Hirt, Zakary L. Tormala, and Brian Bullington (2007), “The Role of the Need for Cognitive Closure in the Effectiveness of the Disrupt-then-Reframe Influence Technique,” Journal of Consumer Research.
• Sivadas, Eugene, John Kim, Terrence L. Holmes, and Frank R. Kardes (2006), “Approach and Avoidance Motivations in Online Auctions,” International Journal of Internet Marketing and Advertising, 3 (4), 318-334.
• Kardes, Frank R., Steven S. Posavac, David H. Silvera, Maria L. Cronley, David M. Sanbonmatsu, Susan Schertzer, Felicia Miller, Paul M. Herr, and Murali Chandrashekaran (2006), “Debiasing Omission Neglect,” Journal of Business Research, 59 (6), 786-792.
• Kardes, Frank R., Maria L. Cronley, and John Kim (2006), “Construal-Level Effects on Preference Stability, Preference-Behavior Correspondence, and the Suppression of Competing Brands,” Journal of Consumer Psychology, 16 (2), 135-144.
• Kardes, Frank R. (2006), “When Should Consumers and Managers Trust Their Intuition?” Journal of Consumer Psychology, 16 (1), 20-24.
• Posavac, Steven S., Frank R. Kardes, David M. Sanbonmatsu, and Gavan J. Fitzsimons (2005), “Blissful Insularity: When Brands are Judged in Isolation from Competitors,” Marketing Letters, 16 (2), 87-97.
• Kardes, Frank R., Paul M. Herr, and Jacques Nantel, eds. (2005), Applying Social Cognition to Consumer Focused Strategy, Mahwah, NJ: Lawrence Erlbaum Associates.
• Kardes, Frank R. (2005), “The Psychology of Advertising,” in Persuasion: Psychological Insights and Perspectives, Second Edition, eds. Timothy C. Brock and Melanie C. Green, Thousand Oaks, CA: Sage, 281-303.
• Cronley, Maria L., Steven S. Posavac, Tracy Meyer, Frank R. Kardes, and James J. Kellaris (2005), “A Selective Hypothesis Testing Perspective on Price-Quality Inference and Inference-Based Choice,” Journal of Consumer Psychology, 15 (2), 159-169.
• Silvera, David H., Frank R. Kardes, Nigel Harvey, Maria L. Cronley, and David C. Houghton (2005), “Contextual Influences on Omission Neglect in the Fault Tree Paradigm,” Journal of Consumer Psychology, 15 (2), 117-126.
• Posavac, Steven S., David M. Sanbonmatsu, Frank R. Kardes, and Gavan J. Fitzsimons (2004), “The Brand Positivity Effect: When Evaluation Confers Preference,” Journal of Consumer Research, 31 (December), 643-651.
• Kardes, Frank R., Cronley, Maria L., James, J. Kellaris, and Steven S. Posavac (2004), “The Role of Selective Information Processing in Price-Quality Inference,” Journal of Consumer Research, 31 (September), 368-374.
• Kardes, Frank R., Steven S. Posavac, and Maria L. Cronley (2004), “Consumer Inference: A Review of Processes, Bases, and Judgment Contexts,” Journal of Consumer Psychology, 14 (3), 230-256.
• Hirt, Edward R., Frank R. Kardes, and Keith D. Markman (2004), “Activating a Mental Simulation Mind-Set Through Generation of Alternatives: Implications for Debiasing in Related and Unrelated Domains,” Journal of Experimental Social Psychology, 40 (May), 374-383.
• Grewal, Rajdeep, Raj Mehta, and Frank R. Kardes (2004), “The Timing of Repeat Purchases of Consumer Durable Goods: The Role of the Functional Bases of Consumer Attitudes,” Journal of Marketing Research, 41 (February), 101-115.
• Sanbonmatsu, David M., Frank R. Kardes, David C. Houghton, Edward A. Ho, and Steven S. Posavac (2003), “Overestimating the Importance of the Given Information in Multiattribute Consumer Judgment,” Journal of Consumer Psychology, 13 (3), 289-300.
• Kardes, Frank R. and David M. Sanbonmatsu (2003), “Omission Neglect: The Importance of Missing Information,” Skeptical Inquirer, 27 (2), 42-46.
• Zhang, Shi, Frank R. Kardes, and Maria L. Cronley (2002), “Comparative Advertising: Effects of Structural Alignability on Target Brand Evaluation,” Journal of Consumer Psychology, 12 (4), 303-312.
• Kardes, Frank R., David M. Sanbonmatsu, Maria L. Cronley, and David C. Houghton (2002), “Consideration Set Overvaluation: When Impossibly Favorable Ratings of a Set of Brands Are Observed,” Journal of Consumer Psychology, 12 (4), 353-362.
• Fitzsimons, Gavan J., J. Wesley Hutchinson, Joseph W. Alba, Tanya L. Chartrand, Joel Huber, Frank R. Kardes, Geeta Menon, Priya Raghubir, J. Edward Russo, Baba Shiv, Nader Tavassoli, and Patti Williams (2002), “Non-Conscious Influences on Consumer Choice,” Marketing Letters, 13 (August), 269-279.
• Kardes, Frank R. (2002), Consumer Behavior and Managerial Decision Making, Second Edition, Upper Saddle River, NJ: Prentice Hall.
• Kardes, Frank R., Maria L. Cronley, Manuel C. Pontes, and David C. Houghton (2001), “Down the Garden Path: The Role of Conditional Inference Processes in Self-Persuasion,” Journal of Consumer Psychology, 11 (3), 159-168.
• Muthukrishnan, A. V. and Frank R. Kardes (2001), “Persistent Preferences for Product
• Grewal, Rajdeep, Raj Mehta, and Frank R. Kardes (2000), “The Role of the Social-Identity Function of Attitudes in Consumer Innovativeness and Opinion Leadership,” Journal of Economic Psychology, 21 (May), 233-252.
• Lee, Hanjoon, Paul M. Herr, Frank R. Kardes, and Chankon Kim (1999), “Motivated Search: Effects of Choice Accountability, Issue Involvement, and Prior Knowledge on Information Acquisition and Use,” Journal of Business Research, 45 (May), 75-88.
• Houghton, David C., Frank R. Kardes, Anne Mathieu, and Itamar Simonson (1999), “Correction Processes in Consumer Choice,” Marketing Letters, 10 (May), 107-112.
• Mantel, Susan Powell and Frank R. Kardes (1999), “The Role of Direction of Comparison, Attribute-Based Processing, and Attitude-Based Processing in Consumer Preference,” Journal of Consumer Research, 25 (March), 335-352.
• Sanbonmatsu, David M., Steven S. Posavac, Frank R. Kardes, and Susan P. Mantel (1998), “Selective Hypothesis Testing,” Psychonomic Bulletin & Review, 5
• Houghton, David C. and Frank R. Kardes (1998), “Market Share Overestimation and the Noncomplementarity Effect,” Marketing Letters, 9 (August), 313-320.
• Sanbonmatsu, David M., Frank R. Kardes, Steven S. Posavac, and David C. Houghton (1997), “Contextual Influences on Judgment Based on Limited Information,” Organizational Behavior and Human Decision Processes, 69 (March), 251-264.
• Kardes, Frank R. (1996), “In Defense of Experimental Consumer Psychology,” Journal of Consumer Psychology, 5 (3), 279-296.
• Kim, John, Chris T. Allen, and Frank R. Kardes (1996), “An Investigation of the Mediational Mechanisms Underlying Attitudinal Conditioning,” Journal of Marketing Research, 33 (August), 318-328.
• Kellaris, James J., Frank R. Kardes, and Theresa DiNovo (1995), “Exploring the Boundaries of the Framing Effect: The Moderating Roles of Disparate Expected Values and Perceived Costs of Judgmental Errors,” Marketing Letters, 6 (July), 175-182.
• Kardes, Frank R., John Kim, and Jeen-Su Lim (1994), “Moderating Effects of Prior Knowledge on the Perceived Diagnosticity of Beliefs Derived from Implicit versus Explicit Product Claims,” Journal of Business Research, 29 (March), 219-224.
• Kardes, Frank R., Gurumurthy Kalyanaram, Murali Chandrashekaran, and Ronald J. Dornoff (1993), “Brand Retrieval, Consideration Set Composition, Consumer Choice, and the Pioneering Advantage,” Journal of Consumer Research, 20 (June), 62-75.
• Kardes, Frank R. and David M. Sanbonmatsu (1993), “Direction of Comparison, Expected Feature Correlation, and the Set-Size Effect in Preference Judgment,” Journal of Consumer Psychology, 2 (1), 39-54.
• Comer, James M., Frank R. Kardes, and Amy K. Sullivan (1992), “Multiple Deescalating Requests, Statistical Information, and Compliance: A Field Experiment,” Journal of Applied Social Psychology, 22 (August), 1199-1207.
• Kardes, Frank R. and Gurumurthy Kalyanaram (1992), “Order-of-Entry Effects on Consumer Memory and Judgment: An Information Integration Perspective,” Journal of Marketing Research, 29 (August), 343-357.
• Stayman, Douglas M. and Frank R. Kardes (1992), “Spontaneous Inference Processes in Advertising: Effects of Need for Cognition and Self-Monitoring on Inference Generation and Utilization,” Journal of Consumer Psychology, 1 (2), 125-142.
• Sanbonmatsu, David M., Frank R. Kardes, and Paul M. Herr (1992), “The Role of Prior Knowledge and Missing Information in Multiattribute Evaluation,” Organizational Behavior and Human Decision Processes, 51 (February), 76-91.
• Sanbonmatsu, David M., Frank R. Kardes, and Carol Sansone (1991), “Remembering Less and Inferring More: The Effects of the Timing of Judgment on Inferences about Unknown Attributes,” Journal of Personality and Social Psychology, 61 (October), 546-554.
• Herr, Paul M., Frank R. Kardes, and John Kim (1991), “Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective,” Journal of Consumer Research, 17 (March), 454-462.
• Sanbonmatsu, David M., Frank R. Kardes, and Bryan D. Gibson (1991), “The Role of Specific Attributes and Overall Evaluations in Comparative Judgment,” Organizational Behavior and Human Decision Processes, 48 (February), 131-146.
• Venkatraman, Meera P., Deborah Marlino, Frank R. Kardes, and Kimberly B. Sklar (1990), “The Interactive Effects of Message Appeal and Individual Differences on Information Processing and Persuasion,” Psychology & Marketing, 7 (Summer), 85 96.
• Sanbonmatsu, David M. and Frank R. Kardes (1988), “The Effects of Physiological Arousal on Information Processing and Persuasion,” Journal of Consumer Research, 15 (December), 379-385.
• Kardes, Frank R. (1988), “Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Involvement on Persuasion,” Journal of Consumer Research, 15 (September), 225 233.
• Kardes, Frank R. (1988), “A Nonreactive Measure of Inferential Beliefs,” Psychology & Marketing, 5 (Fall), 273 286.
• Kimble, Charles E. and Frank R. Kardes (1987), “Information Patterns, Attribution, and Attraction,” Social Psychology Quarterly, 50 (December), 338 345.
• Kardes, Frank R., David M. Sanbonmatsu, Richard T. Voss, and Russell H. Fazio (1986), “Self Monitoring and Attitude Accessibility,” Personality and Social Psychology Bulletin, 12 (December), 468 474.
• Kardes, Frank R. (1986), “Effects of Initial Product Judgments on Subsequent Memory Based Judgments,” Journal of Consumer Research, 13 (June), 1 11.
• Fazio, Russell H., David M. Sanbonmatsu, Martha C. Powell, and Frank R. Kardes (1986), “On the Automatic Activation of Attitudes,” Journal of Personality and Social Psychology, 50 (February), 229 238.
• Kardes, Frank R. and Charles E. Kimble (1984), “Strategic Self-Presentation as a Function of Message Valence and the Prospect of Future Interaction,” Representative Research in Social Psychology, 14 (1), 2 11.

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James J. Kellaris, PhD - James S. Womack / Gemini Chair of Signage and Visual Marketing

• SELECTED MUSIC RESEARCH – Mantel, Susan Powell, and James J. Kellaris (2003), “Exploring Determinants of Psychological Time: The Impact of Cognitive Resources Required and Available on the Estimation of Lapsed Time,” Journal of Consumer Research, 29 (4), 531-538.
• Kellaris, James J., and Robert J. Kent (1993), “An Exploratory Investigation of Responses Elicited by Music Varying in Tempo, Tonality, and Texture,” Journal of Consumer Psychology, 2, 4, 381-401.
• Kellaris, James J., Anthony D. Cox, and Dena Cox (1993), “The Effect of Music on Ad Processing: A Contingency Explanation,” Journal of Marketing, 57, 4 (October), 114-125.
• Kellaris, James J., and Ronald C. Rice (1993), “The Influence of Tempo, Loudness, and Gender of Listener on Responses to Music,” Psychology & Marketing, 10, 1 (January/February), 15-29.
• Kellaris, James J., and Robert J. Kent (1992a), “The Influence of Music on Consumers' Temporal Perceptions: Does Time Fly When You're Having Fun?” Journal of Consumer Psychology, 1, 4, 365-376.
• Kellaris, James J., and Anthony D. Cox (1989), “The Effects of Background Music in Advertising: A Reassessment,” Journal of Consumer Research, 16, 1 (June), 113-118. Reprinted in Joël Bree, ed., Comportement du Consommateur: Presentation de Textes Choisis, published by Economica (Caen, France).
• For research on the EARWORM phenomenon, please visit: www.EarwormsResearch.org
• SELECTED ETHICS RESEARCH – Sivadas, Eugene, Susan B. Kleiser, James Kellaris, and Robert Dahlstrom (2003), “Moral Philosophy, Ethical Evaluations, and Sales Manager Hiring Intentions,” Journal of Personal Selling and Sales Management, 23 (1), 7-21.
• Kleiser, Susan B., Eugene Sivadas, James J. Kellaris, and Robert F. Dahlstrom (2003), “Ethical Ideologies: Efficient Assessment and Influence on Ethical Judgments of Marketing Practices,” Psychology & Marketing, 20 (1), 1-21.
• Boyle, Brett A., Robert F. Dahlstrom, and James J. Kellaris (1998), “Points of Reference and Individual Differences As Sources of Bias in Ethical Judgments,” Journal of Business Ethics, 17, 5, 517-525.
• Kellaris, James J., Robert F. Dahlstrom, and Brett A. Boyle (1996), “Contextual Bias in Ethical Judgment in Marketing,” Psychology & Marketing, 13, 7, 677-694.
• Kellaris, James J., Brett A. Boyle, and Robert F. Dahlstrom (1994), “Framing and Situational Ethics,” Marketing Letters, 5, 1, 69-75.
• Dabholkar, Pratibha A., and James J. Kellaris (1992), “Toward Understanding Marketing Students' Ethical Judgment of Controversial Personal Selling Practices,” Journal of Business Research, 24, 4 (June), 313-329.
• Jung, Jae Min and James J. Kellaris (2002), “Scale for a New Millennium: A Psychometric Measure of Ethical Judgment Using the Dalai Lama's Universal Criteria,” in Lindgren, John H. Jr. and William J. Kehoe, eds., Toward Tomorrow: Domestic, Global, Virtual Marketing, San Diego, CA: American Marketing

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Karen A. Machleit, PhD - Professor and Department Head

• Thomas W. Cline, James J. Kellaris, and Karen A. Machleit (2010), "Consumers' Need for Levity in Advertising Communications," Journal of Marketing Communications.
• M. Jones, S. Vilches-Montero, M. Spence, S. Eroglu, & K. Machleit (2010), "Do Australian and American Consumers Differ in Their Perceived Shopping Experiences? A Bi-Cultural Analysis," International Journal of Retail & Distribution Management, Special Issue on Retailing Down-Under, 578-596.
• Sevgin A. Eroglu and Karen A. Machleit (2008), “Theory in Consumer-Environment Research: Diagnosis and Prognosis, in Paul Herr, Curt Haugtvedt, and Frank Kardes, eds., Handbook of Consumer Psychology, Erlbaum.
• Sevgin A. Eroglu, Belgin Unal, & Karen A. Machleit, “Influence of Store Design: Implications for Employee Performance and Retailing Strategy,” International Conference on Value Chain Sustainability: Integrating Design, Logistics and Branding for Sustainable Value Creation, Izmir, Turkey, Nov. 2008
• Krishnan, Vijaykumar, Karen A. Machleit, and James Kellaris (2008), “Musical Intelligence: Explication, Measurement, and Implications for Consumer Psychology,” in Maria Cronley and Dhanajay Nayakankuppam, eds., Society for Consumer Psychology 2008 Winter Conference Proceedings, 94-96.
• Andrea L. Dixon and Karen A. Machleit (2007), Marketing Theory and Applications, Vol. 18, American Marketing Association.
• Lenita M. Davis, Karen A. Machleit, and Andrew Lindridge, “Using Attitude Strength Attributes to Measure the On-line Store Customer's Ability to Resist Counter-Persuasive Appeals from Competitors,” Tenth Retail Strategy and Patronage Behavior Symposium, Society for Marketing Advances Conference, San
• Curtis P. Haugtvedt, Karen A. Machleit, and Richard Yalch, Editors (2005), Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World, Lawrence Erlbaum Associates.
• Chris T. Allen, Karen A. Machleit, Susan Schultz Kleine, and Arti Sahni Notani (2005), A Place for Emotion in Attitude Models, Journal of Business Research, Special Issue on Affective Responses 58 (April), 494-499.
• Sevgin A. Eroglu, Karen A. Machleit, and Terri Feldman Barr (2005), “Perceived Retail Crowding and Shopping Satisfaction: The Role of Shopping Value,” Journal of Business Research, Special Issue on Retail Consumer Decision Making, 58 (August), 143-150.
• Karen A. Machleit, Tracy Meyer, and Sevgin A. Eroglu (2005), “Hassles and Uplifts While Shopping: Event Evaluations and Suggestions for a Research Agenda, Journal of Business Research, special issue on Retail Strategy and Consumer Decision Research, 58 (May), 657-665.
• Sevgin A. Eroglu, Karen A. Machleit and Jean-Charles Chebat (2005), The Interaction of Retail Density and Music Tempo on Shopper Responses, Psychology & Marketing, 22 (July), 577-589.
• Sevgin A. Eroglu, Karen A. Machleit, and Lenita M. Davis (2003), Empirical Testing of a Model of Online Store Atmospherics and Shopper Responses, Psychology & Marketing, Special Issue on Behavioral Dimensions of e-Commerce, 20 (February), 139-150.
• Karen A. Machleit and Susan Powell Mantel (2001), Emotional Response and Shopping Satisfaction: Moderating Effects of Shopper Attributions, Journal of Business Research, special issue on Retail Strategy and Consumer Decision Research, 54 (November), 97-106.
• Karen A. Machleit and Sevgin A. Eroglu (2000), Describing and Measuring Emotional Response to Shopping Experience, Journal of Business Research, special issue on Retail Atmospherics, 49 (August), 101-111.
• Karen A. Machleit, Sevgin A. Eroglu, and Susan Powell Mantel (2000), Retail Crowding and Shopping Satisfaction: What Modifies this Relationship?, Journal of Consumer Psychology, 9 (January), 29-42.

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Raj Mehta, PhD - Professor of Marketing and Director University Honors Program

• Grewal, Rajdeep, Raj Mehta and Frank Kardes (2004), “The Timing of Repeat Purchases of Consumer Durable Goods: The Role of the Functional Bases of Consumer Attitudes,” 41 (February) Journal of Marketing Research, 101-115.
• Sivadas, Eugene, Barbara Stern, Raj Mehta and Melanie Jones (2004), Consumer Behavior in Online Auctions: An Exploratory Study,” in Online Consumer Psychology: Understanding and Influencing consumer Behavior in the Virtual World (edited by Haugtvedt, Machleit, and Yalch), Chapter 20, pgs 419-432.
• Grewal, Rajdeep, James Comer, and Raj Mehta (2001), “An Examination into the Antecedents of Organizational Participation in Business-to-Business Electronic Markets,” 65 (July) Journal of Marketing, 17-33.
• Grewal, Rajdeep, Jeffrey A. Mills, Raj Mehta, and Sudesh Mujumdar (2001), “Using Cointegration Analysis for Modeling Marketing Interactions in Dynamic Environments: Methodological Issues and an Empirical Illustration,” 51 (February), Journal of Business Research, 127-144.

 Constantine G. Polychroniou, PhD - Associate Professor - Educator

• Polychroniou, Constantine G., 2008, “Global Integration: A Strategic Perspective on the Asymmetries of Globalization”, AIB Insights (Academy of International Business), Vol. 8, Number 2, p. 2-7.
• Polychroniou, C.G. 2005. A Normative Approach for the Harmonization of National Policies to Supra-national Frameworks with Reference to Greece and the European Union. European Planning Studies, Vol. 13, No. 5, 2005.
• Polychroniou, Constantine G., (March/April 2000), “Information Technology Is Making Target Marketing Even More Important,” Business Administration Bulletin, Vol. 39, Issue 321, p. 84.
• Polychroniou, Constantine G., (Nov/Dec 1996), “Grecian Yearn: Time is running out on Greece's chances of qualifying for EMU. These reforms must be implemented immediately,” The International Economy, Vol. X, Number 6, p. 48.
• Polychroniou, Constantine G., (Sep/Oct 1995), “Strategic Planning: Toward comprehensive competitiveness. A concept analysis and new criteria for the contemporary corporate executive,” Business Administration Bulletin, Vol. 34, Issue 294, p. 47.
• Polychroniou, Constantine G., (March/April 1995), “Strategy, decision-making and the organization: A prescription of survival & growth for the Greek organization,” Business Administration Bulletin, Vol. 34, Issue 291, p. 34.
• Polychroniou, Constantine G., (March/April 1995), “The Future of the Banking Industry and the Greek Bank,” Business Administration Bulletin, Vol. 34, Issue 291, p. 76.
• Polychroniou, Constantine G., (1994), “Implications of the White Paper upon the Greek industry,” Productivity Review (A Greek Government publication), Vol. 1, (23-24), p. 30.
• Polychroniou, Constantine G., (1994), “Comprehensive Competitiveness: New Criteria for the Contemporary Global Executive,” Unpublished Manuscript.
• Polychroniou, Constantine G., (Autumn 1991), “U.S. and E.E.C.: A Sociopolitical Alliance and an Economic Competition,” International Review of Modern Sociology, Vol. 21, p. 123-128.
• Polychroniou, Constantine G., (Autumn 1990), “Global Capitalism: A Perspective of Convergence,” International Review of Modern Sociology, Vol. 20, p. 239-251.

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Jane Sojka, PhD - Associate Professor

• “If They Could See Me Now: Immigrants' Use of Prestige Brands To Convey Status,” with Lynn Kwak, Journal of Consumer Marketing (27) Fall/Summer 2010 forthcoming.
• “Brief In-Class Role Plays: An Experiential Teaching Tool Targeted to Generation Y Students,” with Mark Fish, Marketing Education Review 18 (1) Spring 2008 pp. 25-31.
• “Personality Traits and Sales Performance: Exploring Differential Effects of Need for Cognition and Self-Monitoring” with Dawn R. Deeter-Schmelz Journal of Marketing Theory and Practice 15 (2) Spring 2007 pp. 147-159.
• “Communicating Through Pictures and Words: Understanding the Role of Affect and Cognition in Processing Visual and Verbal Information” with Joan L. Giese, 2006 Psychology and Marketing 23 (12), pp. 995-1014.
• “An Investigation of Need for Cognition and Affective Orientation As Predictors of Sales Performance” with Dawn Deeter-Schmelz Journal of Business and Psychology 22 (3) March 2008 pp. 179-190.
• “Individual Differences as Antecedents to Determinants of Sales Performance:
• "Personality Traits and Sales Performance: Exploring the Effect of Need for Cognition," with Dawn Deeter-Schmelz, in Advances in Marketing: Concepts, Issues and Trends, 2005, William J. Kehoe and Linda K. Whitten, eds., Society for Marketing Advances, Charlottesville, VA: pp. 309-310.
• “Wrestling with American Values: An Exploratory Investigation of World Wrestling Entertainment as a Product-Based Subculture” with Dawn Deeter; Journal of Consumer Behaviour, 2004, 4 (2), 132-143.
• “Using Individual Differences to Detect Customer Shopping Patterns,” with Joan Giese, The International Review of Retail, Distribution and Consumer Research, 2003, 13: 4 (October), 337-353.
• “The Influence of Personality Traits on the Processing on Visual and Verbal Information,” (2001) co-authored with Joan Giese, Marketing Letters, Vol. 12 (1) 91-106.
• “The Relationship Between Processing Styles and Self-Control Behavioral Characteristics,” (1998) co-authored with Joan Giese. Marketing Letters, Vol. 9 (4) pgs. 371-382.
• “Thinking and/or Feeling: An examination of Interaction Between Processing Style,” (1996) co-authored with Joan Giese, Advances in Consumer Research, Vol. 25, Provo, Utah: Association for Consumer Research pps 438-442.

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Ric Sweeney, MBA - Assistant Professor - Educator

• Sweeney, R. and Kellaris, J., The Influence of Frames, Self-Generation and Numerosity of Justifications on Ethical Judgment, Society for Consumer Psychology Conference Proceedings, February 2008

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