Aparna Sundar
PhD StudentProfessional Summary
Following eight years of industry experience in creative design and market research, Aparna Sundar taught as an Adjunct Instructor in the Marketing Department at UC, and is currently pursuing a PhD in Marketing. Aparna also serves as the Treasurer of the GSBA.
Contact Information
Phone:
513-556-7135
Fax:
513-556-0979
Teaching Interest
- Courses taught include: Consumer Behavior, Market Research, Marketing Principles, Marketing for Managers and Interdisciplinary studios.
Research Interest
- Primary research interest in attitude formation as it relates to product aesthetics, in-store design, and WoM advertising.
- Secondary research interest in affective responses in the consumption context as it relates to brand loyalty.
Organization:
University of Cincinnati
Location:
Cincinnati, OH
Major:
Marketing
Completed:
2014
Degree:
Ph D
Organization:
University of Cincinnati
Location:
Cincinnati, OH
Major:
Marketing (CoB) and Architecture (DAAP)
Completed:
2008
Degree:
MS
Organization:
Bangalore University
Location:
Bangalore, INDIA
Major:
Architecture
Completed:
2001
Degree:
BS
Published Contributions
Research in progress
Title:
Placebo Effects of Scarcity on Product Efficacy
Status:
Writing Results
Research Type:
Scholarly
Title:
Positive Affectivity as a Predictor of the Propensity to be Brand Loyal
Research Type:
Scholarly
Title:
Role of Brand Experience on Retailer Trust and Loyalty: A Case for Brand Empathy
Status:
On-Going
Research Type:
Scholarly
Title:
Why do I like Symmetry: The Underlying Cause of Preference in Logo Design
Status:
On-Going
Research Type:
Scholarly
Title:
Trust in Retailer Based on Individual Differences in Locus of Control
Organization:
University of Cincinnati
Location:
Cincinnati, OH
Year:
2012
Title:
Effects of Packaging on Snack Consumption: A Meta-Analysis
Organization:
Ohio State University
Location:
Columbus, OH
Year:
2011
Title:
Situation Specific Health and Wellness Claims: Why it is Important to Consider Location for Ad Placement
Organization:
AMA
Location:
Washington, DC
Year:
2011
Title:
Politics of Design- Global to Regional: Social Relevance of Building Sustainably
Organization:
University of Memphis
Location:
Memphis, TN
Year:
2008
