Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

Marketing

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Norman Bruvold

Associate Professor
Contact Information
E-mail:
norman.bruvold@uc.edu
Office:
429 Carl H. Lindner Hall
Phone:
513-556-7105
Fax:
513-556-0979
Teaching Interest
  • Marketing Research
Organization:
The Procter and Gamble Company
Title:
Marketing Science Consultant and Manager in the Management Systems Division
End Date:
1981-12-31
Organization:
The Procter and Gamble Company
Title:
Statistical Consultant and Engineer
End Date:
1975-12-31
Organization:
University of Denver
Major:
Mathematics
Degree:
BA
Organization:
University of Denver
Major:
Statistics
Degree:
MA
Organization:
Purdue University
Major:
Mathematical Statistics
Degree:
Ph D
Published Contributions
Title:
The Role of Culture-Level Factors in Shaping On-Line Purchase Intentions: A Cross-Country Comparison
Page(s):
59-90
Author(s):
Pashkevich, Vladimir
Curry, David
Kellaris, James
Bruvold, Norman
Year Published:
2008
Publisher:
Journal of International Business and Economy
Publicly available:
Yes
Title:
A Reduced Version of the Horizontal & Vertical Individualism and Collectivism Scale: A Four-Country Assessment
Page(s):
201-210
Author(s):
Bruvold, Norman
Sivadas, Eugene
Nelson, Michelle
Year Published:
2008
Publisher:
Journal of Business Research
Publicly available:
Yes
Title:
An Examination of the Psychometric Properties of the Horizontal & Vertical Individualism and Collectivism Scale: A Four-Country Analysis
Author(s):
Bruvold, Norman
Sivadas, Eugene
Nelson, Michelle
Stern, Barbara
Year Published:
2005
Publisher:
Summer Marketing Educators conference: Advancing Theory and Practice
Publicly available:
Yes
Title:
Creating Value for Employees: Investment in Employee Development.
Page(s):
981-1000
Author(s):
Bruvold, Norman
Lee, Chay
Year Published:
2003
Publisher:
International Journal of Human Resource Management
Title:
Measuring and Comparing Volume Flexibility of Small and Large manufacturing Firms
Author(s):
Bruvold, Norman
Jack, E.
Raines, G.
Raturi, A.
Year Published:
2000
Publisher:
POMS conference
Title:
Closed Loop Real-Time Integration of Warehouse Withdrawals and Warehouse Consignments
Author(s):
Bruvold, Norman
Curry, David
Thompson, Edward
Becus, George
Year Published:
1997
Publisher:
INFORMS San Diego Spring Meeting
Title:
Interactive Effects of Major Response Facilitators
Author(s):
Bruvold, Norman
Comer, James
Rospert, Ann
Year Published:
1990
Publisher:
Decision Sciences
Title:
A Model for Estimating the Response Rate to a Mailed Survey
Page(s):
101-116
Author(s):
Bruvold, Norman
Comer, James
Year Published:
1988
Publisher:
Journal of Business Research
Title:
A Sample Size Selection Procedure for Pairwise Comparisons of Means with Unequal Variances
Page(s):
1497-1505
Author(s):
Bruvold, Norman
Ganesan, Shankar
Year Published:
1988
Publisher:
), Communications in Statistics: Theory and Methods
Title:
The Coordination of Advertising with Couponing in Plans for New Consumer Packaged Goods
Author(s):
Bruvold, Norman
Macklin, M.
Greenbaum, S.
Year Published:
1988
Publisher:
Developments in Marketing Science, Kenneth D. Bahn, Ed.
Title:
Does Competitive Set Information Affect the Results of Concept Tests
Author(s):
Bruvold, Norman
Miller, James
Kernan, Jerome
Year Published:
1987
Publisher:
Journal of Advertising Research
Title:
Where are Dependent Chi Squared Tests in Marketing Research Texts?
Author(s):
Bruvold, Norman
Year Published:
1987
Publisher:
Developments in Marketing Science
Publicly available:
Yes
Title:
Selecting a Mix of Magazines for Delivering Targeted Sales Promotion: A Microcomputer Based Decision Support Tool
Author(s):
Bruvold, Norman
Camm, J.
Dwyer, F.
Evans, J.
Year Published:
1987
Publisher:
Journal of Direct Marketing
Title:
Power and Effect Size In Sample Size Selection For Proportions
Author(s):
Bruvold, Norman
Year Published:
1986
Publisher:
Developments in Marketing Science
Title:
Print Ads and Pavlov: Are They Compatible?
Author(s):
Bruvold, Norman
Kleine, R.
Macklin, M.
Year Published:
1986
Publisher:
Proceedings of the 1986 Conference of the American Academy of Advertising
Title:
Response Rates to Mail Questionnaires: Identifying Predictive Constructs
Page(s):
376-380
Author(s):
Bruvold, Norman
Comer, J.
Year Published:
1986
Publisher:
), l986 AMA Educators' Proceedings ; : American Marketing Association
Title:
Is It Always as Simple as 'Keep It Simple!'?
Author(s):
Bruvold, Norman
Macklin, M.
Shea, Carol
Year Published:
1985
Publisher:
Journal of Advertising
Title:
Flexible Mixed Integer Programming Formulations for Production Scheduling Problems
Author(s):
Bruvold, Norman
Evans, J.
Year Published:
1985
Publisher:
), IIE Transactions
Title:
Multiple Comparison Procedures in the Analysis of Covariance
Author(s):
Bruvold, Norman
Bryant, J.
Year Published:
1980
Publisher:
), Journal of the American Statistical Association
Title:
Admissible Designs for Polynominal Monospline Regression
Author(s):
Bruvold, Norman
Year Published:
1980
Publisher:
The Annals of Statistics
Title:
Sample Sizes for Comparison of Proportions
Author(s):
Bruvold, Norman
Murphy, R.
Year Published:
1978
Publisher:
Technometrics
Publicly available:
Yes
Research in progress
Title:
Estimation of a Heteroscedastic Regression Model
Description:
Estimation of Satisfaction Magnitude and Satsisfaction Uncertainty following the JUMP Model.
Title:
A comparison of Market Share Models for a Metropolitan Area Scanner Market
Year:
1991
Title:
Discussant: Research in Progress: Methodological Issues
Year:
1988
Title:
Market Share The Most Important Ratio in Marketing
Year:
1988
Title:
The Coordination of Advertising with Couponing in Plans for New Consumer Packaged Goods
Year:
1988
Title:
Where are Dependent Chi Squared Tests in Marketing Research Texts?
Year:
1987
Title:
Does Competitive Set Information Affect the Results of Concept Tests?
Year:
1987
Title:
Does Competitive Set Information Affect the Results of Concept Tests?
Year:
1987
Title:
Response Rates to Mail Questionnaires: Identifying Predictive Constructs
Year:
1986
Title:
Sample Size Selection for Pairwise Comparisons of Means
Year:
1986
Title:
Print Ads and Pavlov: Are They Compatible
Year:
1986
Title:
Power and Effect Size in Sample Size Selection for Proportions
Year:
1986
Title:
Sample Size Selection for Pairwise Comparisons of Means
Year:
1986
Title:
Flexible Mixed Integer Programming Formulations for Production Scheduling Problems
Year:
1983
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