Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

Mary Steffel, PhD

Assistant Professor
Professional Summary
Mary Steffel
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Mary Steffel is an Assistant Professor of Marketing. She received her Ph.D. in psychology from Princeton University in 2009 and her Ph.D. in marketing from the University of Florida in 2012. Her research is at the interface of social psychology, judgment and decision making, and consumer behavior. She studies how people gauge their own and others’ preferences, how actors and observers come to differ in the judgments and choices they make, when people turn to others to help them make decisions, how people make decisions on others’ behalf, and how accountability to others influences behavior. Her work has appeared in the Journal of Consumer Research, Journal of Personality and Social Psychology, Medical Decision Making, Health Psychology, and Social Indicators Research, and has been featured in USA Today, NBC News, The Today Show, TIME Magazine, Scientific American, and Harvard Business Review. She was a recipient of the MSI Research Proposal Award on “Social Interactions and Social Media Marketing,” Georgetown Consumer Market Insights Challenge Award, and Society for Consumer Psychology Dissertation Proposal Award. She teaches Consumer Behavior, and she was named to the Dean’s List of Teaching Excellence and was a recipient of the Harold J. Grilliot Award for Service to Undergraduate Organizations at the Carl H. Lindner School of Business.
Contact Information
E-mail:
Office:
431 Carl H. Lindner Hall
Phone:
513-556-7116
Fax:
513-556-0979
Organization:
Marketing Science Institute
Name:
MSI Research Competition on “Social Interactions and Social Media Marketing”
Year Received:
2014


Organization:
Georgetown University & KPMG
Name:
Georgetown Consumer Market Insights Challenge Award
Year Received:
2014


Organization:
Lindner College of Business
Name:
Lindner College of Business Dean’s List of Teaching Excellence
Year Received:
2014


Organization:
Lindner College of Business
Name:
Harold J. Grilliot Award for Service to Undergraduate Organizations
Year Received:
2014


Organization:
Lindner College of Business
Name:
Lindner College of Business Dean's List of Teaching Excellence (Spring 2013)
Year Received:
2013


Organization:
Society for Consumer Psychology
Name:
Society for Consumer Psychology Dissertation Proposal Competition Winner
Year Received:
2011


Organization:
Princeton University Graduate School and Association of Princeton Graduate Alumni
Name:
Graduate School and the Association of Princeton Graduate Alumni Teaching Award
Year Received:
2008


Organization:
Phi Beta Kappa
Name:
Phi Beta Kappa
Year Received:
2004


Institution:
University of Florida
Location:
Gainesville, Florida
Major:
Marketing
Dissertation:
Social Comparison in Decisions For Others
Completed:
2012
Degree:
Ph D


Institution:
Princeton University
Location:
Princeton, New Jersey
Major:
Psychology
Dissertation:
The Impact of Choice Difficulty On Self And Social Influences
Completed:
2009
Degree:
Ph D


Institution:
Princeton University
Location:
Princeton, New Jersey
Major:
Psychology
Completed:
2006
Degree:
MA


Institution:
Columbia University
Location:
New York City, New York
Major:
Psychology
Dissertation:
The Impact Of Regulatory Focus On Decision Making Under Ambiguity
Completed:
2004
Degree:
BA


Published Contributions

Elanor Williams, Mary Steffel ,  (). Double Standards In The Use of Enhancing Products by Self and Others. Journal of Consumer Research, 506-25.


Mary Steffel , Robyn LeBeouf,  (). Overindividuation in Gift Giving: Shopping for Multiple Recipients Leads Givers to Choose Unique but Less Preferred Gifts. Journal of Consumer Research, 1167-80.


Mary Steffel , Daniel Oppenheimer,  (2009). Happy By What Standard? The Role Of Interpersonal And Intrapersonal Comparisons In Ratings of Happiness. Social Indicators Research, 69-80.


Emily Pronin, John  Fleming, Mary Steffel ,  (2008). Value Revelations: Disclosure Is In The Eye Of The Beholder. Journal of Personality and Social Psychology, 795-809.


Eric Johnson, Mary Steffel , Daniel Goldstein,  (2005). Making Better Decisions: From Measuring To Constructing Preferences. Health Psychology, S17-22.


Elena Elkin, Mark Cowen, Daniel Cahill, Mary Steffel , Michael Kattan,  (2004). Preference Assessment Method Affects Decision Analytic Recommendations: A Prostate Cancer Treatment Example. Medical Decision Making, 504-510.


Title:
Delegating Decisions: Recruiting Others to Make Difficult Choices
Organization:
Behavioral Decision Research in Management
Location:
London
Year:
2014


Title:
Delegating Decisions : Recruiting Others to Make Difficult Choices
Organization:
Marketing EDGE
Location:
University of Cincinnati
Year:
2014


Title:
Delegating Decisions: Recruiting Others To Make Difficult Choices
Location:
San Antonio, Texas
Year:
2013


Title:
From Personal Choices To Perceived Popularity: The Impact Of Choice Difficulty On Estimated Consensus
Location:
Vancouver, British Columbia
Year:
2012


Title:
Double Standards in the Use of Enhancing Products by Self and Others
Location:
Vancouver, British Columbia
Year:
2012


Title:
Social Comparison In Decisions For Others: Considering Multiple Gift Recipients Leads to Overly Individualized and Suboptimal Gifts
Location:
Las Vegas, Nevada
Year:
2012


Title:
Delegating Decisions: Recruiting Others to Make Difficult Decisions
Location:
San Diego, California
Year:
2012


Title:
Social Comparison In Decisions For Others: Considering Multiple Gift Recipients Leads to Overly Individualized And Suboptimal Gifts
Location:
San Diego, California
Year:
2012


Title:
Double Standards in the Use of Enhancing Products by Self and Others
Location:
San Diego, California
Year:
2012


Title:
Delegating Decisions: Recruiting Others to Make Difficult Decisions
Location:
Seattle, Washington
Year:
2011


Title:
Double Standards in the Use of Enhancing Products by Self and Others
Location:
Seattle, Washington
Year:
2011


Title:
Social Comparison In Decisions For Others: Considering Multiple Gift Recipients Leads to Overly Individualized And Suboptimal Gifts
Location:
St. Louis, Missouri
Year:
2011


Title:
Social Comparison In Decisions For Others: Considering Multiple Gift Recipients Leads to Overly Individualized And Suboptimal Gifts
Location:
Atlanta, Georgia
Year:
2011


Title:
The Ethics of Enhancement Are In The Eye of The Beholder: Double Standards In The Use Of Neuroenhancing Drugs By Self And Others
Location:
San Antonio, Texas
Year:
2011


Title:
How To Enable Mind Reading: Perspective-Taking Versus Matching Construal
Location:
San Antonio, Texas
Year:
2011


Title:
Social Comparison In Decisions for Others: Considering Multiple Gift Recipients Leads to Overly Individualized Gifts
Location:
San Antonio, Texas
Year:
2011


Title:
The Impact Of Projection Versus Perspective Taking On Judgmental Accuracy
Location:
St. Louis, Missouri
Year:
2010


Title:
Choice Difficulty Moderates Inferences About Preference Generalizability
Location:
Jacksonville, Florida
Year:
2010


Title:
Actor-Oberver Differences In Preference Inferences Based On Choices
Location:
Tampa, Florida
Year:
2009


Title:
Actor-Observer Differences In Preference Inferences Based On Choices
Location:
Chicago, Illinois
Year:
2008


Title:
A Roadblock To Rapport: Why Revealing Personal Values Is Viewed As Unrevealing
Location:
La Jolla, California
Year:
2008


Title:
Happy By What Standard? The Role of Interpersonal and Intrapersonal Comparisons in Happiness Ratings
Location:
Albuquerque, New Mexico
Year:
2008


Title:
Inferences From Decision Difficulty: False Concensus or Uniqueness As A Function of Choice Conflict
Location:
Long Beach, California
Year:
2007


Title:
Consensus, Consistency, And Distinctiveness As A Framework For Self and Social Judgment
Location:
Houston, Texas
Year:
2006


Title:
Decision Conflict as a Heuristic for Predicting Choice
Location:
New York, New York
Year:
2006


Title:
Decision Conflict as a Heuristic for Predicting Choice
Location:
Palm Springs, California
Year:
2006


Title:
Decision Conflict as a Heuristic for Predicting Choice
Location:
Toronto, Canada
Year:
2005