Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

Karen Machleit, PhD

Professor and Department Head
Professional Summary
Karen Machleit, PhD
Karen A. Machleit is Department Head and Professor of Marketing. She completed her marketing PhD at Michigan State University with support areas in advertising and psychometrics. Her primary research interest is in the area of affective responses in consumption contexts. She has published studies that examine the emotional responses people have to advertising, as well as the feelings that people experience while shopping. She has also studied reactions to the retail store atmosphere, especially reactions to crowded retail environments and the effect of these reactions on shopping satisfaction. Another research interest is in measurement issues and scale development. Her work has been published in the Journal of Marketing, Journal of Consumer Research, Journal of Consumer Psychology, Psychology & Marketing, Journal of Advertising, Journal of Retailing, Marketing Letters, and the Journal of Business Research, among others. Among her publications, two were finalists for Best Article awards: the 1991-1993 Journal of Consumer Research and 1988 Journal of Advertising awards. She is a member of the Association for Consumer Research, Society for Consumer Psychology, and the American Marketing Association. She has served SCP as Secretary/Treasurer 1998-2001, as co-chair for the 1998 SCP conference, and as co-chair for the 2001 SCP Online Consumer Psychology conference. She co-chaired the Branding and Marketing Communication Track for the 2006 Summer AMA conference and co-chaired the 2007 Winter AMA Conference. Dr. Machleit teaches courses in advertising, marketing research and consumer behavior and teaches a Ph.D. seminar in measurement and path modeling. She has had visiting teaching appointments at ESC-Toulouse, France and Bond University, Queensland, Australia.
Contact Information
E-mail:
Office:
434 Carl H. Lindner Hall
Phone:
513-556-7102
Fax:
513-556-0979
Teaching Interest
  • Measurement and Structural Equations Modeling
  • Advertising
  • Marketing Research
Research Interest
  • Affective Responses in Consumption Contexts, Retail Atmospherics, Effects of Consumer Exposure to Advertising,
  • Measurement Issues and Scale Development
Institution:
University of Cincinnati
Title:
Professor, Department of Marketing


Institution:
University of Cincinnati
Title:
Marketing Department Head


Name:
Finalist for the 1991-1993 Journal of Consumer Research Best Article Award


Name:
Ronald J. Dornoff Fellow of Teaching Excellence


Institution:
Central Michigan University
Major:
Marketing
Degree:
BS


Institution:
Central Michigan University
Degree:
MBA


Institution:
Michigan State University
Major:
Marketing
Degree:
Ph D


Published Contributions

Thomas Cline, Karen Machleit, James Kellaris,  (2010). Consumers' Need for Levity in Advertising Communications. Journal of Marketing Communications, .


Karen Machleit, Marilyn Jones, Sonia Vilches-Montero, Mark Spence, Sevgin  Eroglu,  (2010). Do Australian and American consumers differ in their perceived shopping experiences? A bi-cultural analysis. International Journal of Retail and Distribution Management, 578-596.


Thomas Cline, Karen Machleit, James Kellaris,  (2010). Consumers’ Need for Levity in Advertising Communications. Journal of Marketing Communication, 1-19.


Sevgin Eroglu, Karen Machleit,  (2008). Theory in Consumer-Environment Research: Diagnosis and Prognosis. Erlbaum, 823-836.


Vijaykumar Krishnan Palghat, Karen Machleit, James Kellaris,  (2008). Musical Intelligence: Explication, Measurement, and Implications for Consumer Psychology. Society for Consumer Psychology, 94-96.


Andrea Dixon, Karen Machleit,  (2007). Marketing Theory and Applications. American Marketing Association, .


Karen Machleit, Richard Yalch, Curtis Haugtvedt,  (2005). Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World. Erlbaum, .


Sevgin Eroglu, Karen Machleit, Terri Feldman Barr,  (2005). Perceived Retail Crowding and Shopping Satisfaction: The Role of Shopping Value. Journal of Business Research, Special Issue on Retail Consumer Decision Making, 143-150.


Sevgin Eroglu, Karen Machleit, Jean-Charles Chebat,  (2005). The Interaction of Retail Density and Music Tempo on Shopper Responses. Psychology and Marketing, 577-589.


Karen Machleit, Tracy Meyer, Sevgin Eroglu,  (2005). Hassles and Uplifts While Shopping: Event Evaluations and Suggestions for a Research Agenda. Journal of Business Research, Special Issue on Retail Strategy and Consumer Decision Research, 657-665.


Chris Allen, Karen Machleit, Susan Kleine, Arti Notani,  (2005). A Place for Emotion in Attitude Models. Journal of Business Research, Special Issue on Affective Responses, 494-499.


Karen Machleit, Sevgin Eroglu, Lenita  Davis,  (2003). Empirical Testing of a Model of Online Store Atmospherics and Shopper Responses. Psychology and Marketing, Special Issue on Behavioral Dimensions of e-Commerce, 139-150.


Margaret Campbell, Karen Machleit,  (1998). Society for Consumer Psychology Conference Proceedings. Society for Consumer Psychology, .


Chris Allen, Karen Machleit, Thomas Madden,  (1993). The Mature Brand and Brand Interest: An Alternative consequence of Ad-Evoked Affect. Journal of Marketing, 72-82.


Chris Allen, Karen Machleit, Susan Kleine,  (1992). A Comparision of Attitudes and Emotions as Predictors of Behavior at Diverse Levels of Behavioral Experience. Journal of Consumer Research, 493-504.


Chris Allen, Karen Machleit, Thomas Madden,  (1990). Measuring and Modeling Brand Interest as an Alternative Ad Effect with Familair Brands. Advances in Consumer Research: Vol. XVII, 223-30.


Chris Allen, Karen Machleit, Susan Marine,  (1988). On Assessing the Emotionality of Advertising Via Izard's Differential Emotions Scale. Advances in Consumer Research: Vol XV, 226-31.


Title:
Determinants of Avoidance of Sales Performance Feedback: A Conceptual Model
Location:
Miami, FL
Year:
2014


Title:
M-Coupon User Characteristics
Organization:
APA
Location:
Columbus OH
Year:
2011


Title:
Retail Strategy Implications of Store Design: Considering Effects on Employee Performance
Organization:
EIRASS
Location:
Istanbul, Turkey
Year:
2010


Title:
Musical Intelligence: Explication, Measurement, and Implications for Consumer Psychology
Location:
New Orleans, LA
Year:
2008


Title:
Influence of Store Design: Implications for Employee Performance and Retailing Strategy
Location:
Izmir, Turkey
Year:
2008


Title:
Using Attitude Strength Attributes to Measure the On-line Store Customer’s Ability to Resist Counter-Persuasive Appeals from Competitors
Location:
San Antonio, TX
Year:
2007


Title:
Individual Differences in the Perception of Performance: The Zone of Indifference Revisited
Location:
St. Petersburg, Florida
Year:
2005


Title:
Coping With Crowding Stress: An Exploratory Study and Future Research Direction
Organization:
Society for Marketing Advances
Location:
San Antonio, Texas
Year:
2005


Title:
The Interaction of Retail Density and Music Tempo on Shopper Responses
Organization:
ACRA
Location:
Montreal, CA
Year:
2003


Title:
A Life-Span Approach to the Mature Market's Perception of Shopping Events
Organization:
AMS/ACRA
Location:
Columbus, OH
Year:
2003


Title:
Can You Keep A Secret: Building Customer Confidence in the Exchange of Personal Information with Online Retailers
Organization:
Academy of Marketing Science
Location:
Perth, Australia
Year:
2003


Title:
Hassles and Uplifts While Shopping: Event Evaluations and Suggestions for a Research Agenda
Organization:
Society for Marketing Advances
Location:
St. Petersburg, Florida
Year:
2002


Title:
Perceived Retail Crowding and Shopper Satisfaction: The Role of Shopping Values
Location:
New Orleans, LA
Year:
2001


Title:
An Empirical Study of Online Atmospherics and Shopper Responses
Location:
Salt Lake City, Utah
Year:
2000


Title:
Online Retail Atmospherics: Empirical Tests of a Cue Typology
Year:
2000


Title:
Using Environmental Responsiveness to Understand Shopper Reactions to Online Retail Atmospheric Cues
Location:
San Antonio, Texas
Year:
2000


Title:
Evaluating the Shopping Experience: The Influence of Perceived Retail Crowding
Location:
St. Petersburg, FL
Year:
1999


Title:
The Impact of Retail Density and Atmospheric Music on Retail Shoppers' Crowding Perceptions and Stone Satisfaction
Location:
Norfolk, VA
Year:
1998


Title:
Is There a Need for Levity
Organization:
American Psychological Association
Location:
Austin, TX
Year:
1998


Title:
Emotional Response and Shopping Satisfaction: Moderating Effects of Shopper Attributions
Location:
New Orleans, LA
Year:
1998


Title:
Atmospheric Qualities of Online Retailing: A Conceptual Model and Implications
Location:
New Orleans, LA
Year:
1998


Title:
Is There a Need for Levity?
Year:
1998


Title:
Product Emotionality, Emotional Involvement, and Product Involvement: Construct Development and Empirical Testing
Location:
Denver, Colorado
Year:
1997


Title:
An Exploratory Study of Modifiers of the Relationship Between Retail Crowding and Shopping Satisfaction
Year:
1997


Title:
Describing and Measuring Emotional Response to Shopping Experience
Location:
Montreal CA
Year:
1997


Title:
A Scale to Determine the Extent of Object Incorporation in the Extended Self
Year:
1994


Title:
On the Value of Explicitly Incorporating Emotional Experience into the Fishbein Attitude Model: An Empirical Assessment
Location:
Vancouver, CA
Year:
1992


Title:
The Impact of Atmospheric Music and Retail Density on Retail Crowding Perceptions and Their Consequences: Does the Song Augment the Throng?
Location:
Vancouver, CA
Year:
1992


Title:
Environmental Cues in Retailing: Suggestions for a Research Agenda
Year:
1991


Title:
The Impact of Measurement Context on the Relationship Between Attitude Toward the Ad and Brand Attitude for Familiar Brands
Year:
1991


Title:
Measuring and Modeling Brand Interest as an Alternative Ad Effect with Familiar Brands
Year:
1990


Title:
What is the Effect of Attitude Toward the Ad When the Consumer is Familiar with the Brand?
Year:
1989


Title:
The Development of an Attitude Scale Appropriate for use with Preschoolers
Year:
1989


Title:
On Assessing the Emotionality of Advertising Via Izard's Differential Emotions Scale
Year:
1988