Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

Drew Boyd

Executive Director - MS-Marketing Program, Assistant Professor-Educator Marketing and Innovation
Professional Summary
William Boyd
Drew Boyd is a 30-year industry veteran. He spent 17 years at Johnson & Johnson in marketing, mergers and acquisitions, and international development. Today, he trains, consults, and speaks widely in the fields of innovation, persuasion, and social media. He is the executive director of the Master of Science in Marketing Program and assistant professor of Marketing and Innovation at the University of Cincinnati. His work has been featured in numerous business publications such as The Wall Street Journal, Bloomberg, Industry Week, Psychology Today, and Strategy+Business.
Contact Information
E-mail:
Office:
420 Carl H. Lindner Hall
Phone:
513-556-4587
Fax:
513-556-0979
Teaching Interest
  • marketing strategy, innovation methodology, persuasion, sales management, and social media
Research Interest
  • innovation
Institution:
College of Business
Title:
Executive Director, MS Marketing Program


Institution:
Johnson & Johnson, Cincinnati
Title:
Director, Marketing Mastery
End Date:
2010-05-01


Institution:
Johnson & Johnson, Cincinnati
Title:
Director, International Development
End Date:
2001-12-31


Institution:
Johnson & Johnson, Cincinnati
Title:
Director of Marketing
End Date:
1999-12-31


Institution:
Johnson & Johnson, Cincinnati
Title:
Director, New Business Development
End Date:
1998-12-31


Institution:
Johnson & Johnson, Cincinnati
Title:
Manager, Procedure Marketing
End Date:
1996-12-31


Institution:
United Airlines, Chicago
Title:
Senior Planning Manager- Latin America
End Date:
1991-12-31


Institution:
United Airlines, Chicago
Title:
Manager Strategic Alliances- Industry
End Date:
1990-12-31


Institution:
United Airlines, Chicago
Title:
Associate Market Manager- Transcontinental Market
End Date:
1988-12-31


Institution:
United Airlines, Chicago
Title:
District Sales Manager- Chicago Market
End Date:
1986-12-31


Institution:
United Airlines, Chicago
Title:
Manager Agency Development- Pittsburgh
End Date:
1984-12-31


Institution:
United States Air Force
Title:
Senior Planning Officer, Strategic Air Command, Vandenberg AFB
End Date:
1982-12-31


Institution:
United States Air Force
Title:
ICBM Crew Commander, Cheyenne, Wyoming
End Date:
1980-12-31


Description
Admissions, advising, administrating the MS-Marketing Program
Dates:
2009-09-01



Institution:
The University of Chicago
Completed:
1990
Degree:
MBA


Institution:
United States Air Force Academy
Major:
Management Science
Completed:
1976
Degree:
BS


Published Contributions

BJ Zirger, Eugene Rutz, William Boyd, James Tappel, Vignesh Subbian,  (2014). Creating pathways to higher education: A cross-disciplinary MOOC with graduate credit. IEEE Xplore, 1–5.


Research in progress

Title:
Inside the Box: A Proven System of Creativity for Breakthrough Results

Description:
Published by Simon & Schuster (2013). See www.insidetheboxinnovation.com


Research Type:
Non-Scholarly