Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

Department of Marketing

What is it like to be part of a marketing program that is ranked among the top five in the nation?* It's learning about new product development, advertising strategy, competitive intelligence, global brand value, focus groups and more from the best.

Nearly 200 Bachelor of Business Administration students graduate from our business school each year with focal concentrations from our nationally-ranked marketing program. Theses students are challenged with coursework in Retailing, Marketing Research, Sales Management, International Marketing, Buyer Behavior, Business-to-business Marketing, as well as Advertising, Direct Marketing, and Internet Marketing. Learn more about our Marketing Academic Program and award-winning faculty.


Student Groups

The UC AMA (American Marketing Association) is a professional student organization that empowers students through information, education, and relationships that will enrich their professional development and careers. Learn more!


(LtoR) Elliott Manzon, Assistant Professor, Tracy Meyer, UC Alumna and President, Society for Marketing Advances, and Jane Sojka, Professor and Executive Director of the Center for Professional Selling. Elliott won the Society of Marketing Advances/Cengage Pride-Ferrell Innovations in Teaching competition!


*Ranking is based on undergraduate public institutions in the United States as ranked by Bloomberg Businessweek, 2012.