The Marketing Leadership Circle at the Carl H Lindner College of Business at the University of Cincinnati will bring together marketing students to build individual and collective strength as marketing professionals. Marketing Leadership Circle members will be a part of a programmatic approach to provide for their professional growth while at UC, with a variety of opportunities to expand beyond the classroom in building their ultimate academic and professional portfolio.

Students will be selected through an application and review process commencing in the spring of each academic year. Marketing majors who have completed at least 50 semester hours of coursework are eligible for acceptance into the Marketing Leadership Circle. (50 semester hours is roughly equivalent to 75 quarter hours). Students must select and maintain Marketing as a major field of study to become and remain eligible for the program.
 
MLC members will be selected based on a variety of weighted factors to determine overall desire and potential for success:

• Academic Success – Students should hold a minimum 3.50 University GPA.
  
• Professional Engagement – Students should have a history of being fully engaged in their marketing career beyond classroom studies.
• Leadership Capacity – Students will exhibit a track record of leadership within organizations and activities related to the marketing industry.
• Character – Students will be a positive representative/ambassador for the program and will demonstrate the values of the Lindner College of Business. 
  

Selection as a member of the Marketing Leadership Circle is not exclusive of other University or College programs (University Honors, Cincinnatus, Lindner Honors-PLUS, Kolodzik Business Scholars, etc.).

Benefits
Members of the Marketing Leadership Circle will represent a select group of students who will enjoy the following Benefits:

• Priority selection for Competition Teams involving marketing students, including the AMA International Case Competition, AMA Sales Competition, AMA Business Simulation Competition, and other marketing and marketing-related competitions within the Lindner College of Business and the University.
• Priority access to Marketing Field Project courses
• Exclusive events for members of the Marketing Leadership Circle, including career panels, site visits, and other workshops.
• Exclusive inclusion in the Marketing Leadership Circle Resume Bank, provided to area businesses and organizations seeking marketing professionals for full time positions, coops, and internships.
  
• Certificates of recognition, and the right to include “Marketing Leadership Circle” on resumes and profiles. Graduating Seniors will also be eligible to receive recognition by the AMA as an “Alpha Mu Alpha Scholar.”
  

Responsibilities
To ensure that Marketing Leadership Circle succeed in this program, students will be expected to maintain a certain level of excellence throughout their college career:

• Academic Excellence – Students will be expected to maintain 3.50 University GPA. GPA will be reviewed at the end of each semester to ensure students maintain a 3.50 GPA. Students falling below a 3.50 University GPA will be given one semester to bring their GPA above 3.50. Failure to do so will signal removal from the Marketing Leadership Program.
• Committee and Organizational Involvement – Students will be expected to join and actively participate in at least one committee with the UC AMA.  Paid membership in the UC American Marketing Association is expected from students. Membership includes membership as a student member of the AMA’s national organization and the Cincinnati Professional Chapter of the AMA.
• Academic Engagement – Students will be expected to attend a minimum of three marketing or marketing-related events per semester to foster additional learning and experiential growth.
• Ambassador Role – Students will be expected to represent the Marketing department and Lindner College of Business as an ambassador for the marketing major, to potentially include leading information sessions and accompanying potentialmarketing majors on tours, etc.

During Spring semester each year, students will perform a self-report annual review. A form will be available online where students will report their activities for the year.  These will be reviewed to insure that students are maintaining the required GPA and activity levels.
 
Students not fulfilling the criteria for maintenance of their status as a member of the Marketing Leadership Circle may be removed from the program.  If removed, a student can re-apply during the following semester for re-instatement.

During the Spring Semester of each year, eligible students will be allowed to submit an online application packet, which:

• Education, Employment, Activities and Honors, and other relevant information from their Resume
  
• Personal Statement, answering the following question in 300 words or less:  "What are your goals as a future marketing professional, and how will your involvement as a member of the Marketing Leadership Circle provide an avenue to success for you and your fellow Marketing Leadership Circle members?”
  
• Answers to a short series of questions to clarify demographic information as well as interest in involvement as a potential member of the Marketing Leadership Circle.
  

Applications for membership in the Marketing Leadership Circle will be accepted through Monday, April 30,, 2012. Members of the Marketing Leadership Circle will be notified of their acceptance in Mid-May.