New Course for Autumn 2011!
Advertising & Society: From Ancient Greece to the SuperBowl [Download PDF]
22MKTG201001
T/H 2:00-3:15
Throughout history, individuals and organizations have promoted their products and services to appeal to the needs and desires of consumers. In order to do this effectively and successfully, advertisers have had to carefully consumer consumers' attitudes, beliefs, and perceptions in order to appropriately craft compelling and appealing messages to reach their audience. This has become especially challenging in a world with a rich diversity of cultures, races, ethnicities, and social upbringing, which shapes the attitudes, beliefs, and ethical norms and values of consumers.
Advertising and Society (22MKTG201) will guide students through the exploration of Advertising throughout history and will discuss the ways that the diverse personal, interpersonal, and societal forces that shape people's lives also reflect and shape the world of advertising.
This course will explore society's norms, values, attitudes, and beliefs throughout history, focusing on areas including gender and lifestyle stereotypes, sex and body image, politics, culture, race, & ethnicity, social networking, and humor & emotion. Through the study of these sociological topics, students will be able to evaluate the role advertising plays in reinforcing and reacting to societal norms, values, attitudes, and beliefs.
New Course for Winter 2012!
Selling and Society: Relationships beyond Social Networking [Download PDF]
Everyone sells something. A football coach “sells” his school to a prospective recruit. A designer “sells” her idea to a prospective investor. A missionary “sells” ideas to prospective converts. A rock band “sells” their music to potential fans and producers, and a manager must “sell” company policies to his/her employees. How do you connect with your social network? The purpose of this social science course is to examine human relationships within the context of personal persuasive selling. Social psychology theories—such as personality trait theory, social-self monitoring theory, cognitive/affective theory, self-regulatory theory, self-concept theory-- will be examined and tested using quantitative and qualitative data that you will collect. After completing this course, you will have the skill set needed to sell your ideas, your designs, your talent, and yourself to prospective friends, employers, investors, and significant others.
Department of Marketing
New Product Development....Advertising....Discounts....Grand Opening....Share of Market....Sales Commissions....Opinion Leadership....Competitive Intelligence...Customer Lifetime Value...Geodemographic Segmentation...Global Brands....Supply Chain Initiatives....Voice of the Customer...Micro Merchandising...Lead Generation....Focus Groups....Team Selling...Permission Marketing….
At one level marketing is the broad set of activities necessary to execute transactions and manage exchange relationships. The discipline's familiar 'buzz' words above reflect the range and nature of marketing activities. When rightly conceived and executed, marketing provides superior value to customers.
When we consider this process in the overall economic system, we see the power of customer needs and wants to direct productive resources. For example, no national planning board specifies how many and what type of athletic shoes to manufacture. Millions of purchasers in various segments vote with their dollars for durability, fashion, functionality, service, and price. Nike, Reebok, Vans, adidas, Foot Joy and other firms consistently hone their offerings and marketing programs to deliver superior value to customers and thereby earn superior returns.
The Marketing Department at UC engages nearly every facet of the micro and macro marketing world. The faculty have studied at the top universities in the world and are regularly ranked in the top two or three dozen marketing departments on the basis of cutting edge scholarship. The Marketing PhD program prepares students for professional analytical positions and academic positions at strong research universities. Its graduates hold positions at Penn State , Case Western Reserve, Arizona State, Kentucky and elsewhere.
The Marketing Department has developed a Master of Science in Marketing program which provides students with in-depth knowledge and experience in the marketing field. Students gaining a Master of Science degree with a concentration in Marketing become uniquely qualified for a successful career in Marketing Research, Marketing Communications, Brand Management, and Strategic Planning. Additionally, the College of Business MBA program provides a concentration in Marketing for those students wishing to complete a broad-based graduate business degree.
Nearly 200 BBA students each year graduate with focal concentrations in marketing. Their programs challenge them with elective coursework in Retailing, Marketing Research, Sales Management, International Marketing, Buyer Behavior, Business-to-business Marketing, as well as Advertising, Direct Marketing, and Internet Marketing.
The Marketing department blends doctoral, masters and undergraduate degree programs with top faculty research to provide a dynamic offering of courses and events to support student learning and faculty development. To learn more about the past year's events, visit College News or download the department's annual report [PDF 3.3MB].
