Media Inquiries
If you are contacted directly by a member of the media, alert the UC Office of Public Relations and Lindner College of Business College Relations Office to ensure the proper follow-up regarding the release of the story.
The public information office also receives media inquiries directly. Keeping your digital measures profile up to date is the best way to ensure these inquiries are directed to the appropriate person.
For more tips on media inquiries, visit:
Publicity
Advance publicity is useful in helping drive attendance to an event. If you have an upcoming event open to the public, you may want to consider the following items at least two months in advance to promote the event through UC channels:
- Add the event to the college’s and UC’s calendars.
- Submit a news item to the college’s and UC’s news sites.
- Request your posted news item for consideration for E-Currents, university community newsletter, and/or Newstips, a service available to media who wish to be updated on UC news. Contact the UC Office of Public Relations for details.
Public Relations
Public relations (PR) involves celebrating successes or announcing major news. The UC Office of Public Relations prioritizes stories with the potential to gain national prominence for the university.
Newsworthy material must be relevant to national, regional or local current events and have an impact on the larger community. (For example, applied research could have such an impact. An example of relevant, timely news in an election year would be research on voting machines.) For more information on what is considered newsworthy, visit What Makes News?
To help determine if your story is newsworthy, ask yourself the following questions:
- Does my news have a strong impact on the general public?
- Does my news relate to current events or other “hot” topics?
- Will members of the public benefit from hearing my story?
- Do I have new or never-before-heard information to convey?
- Do I have new research results to share?
If you can answer yes to one or more of the above questions, your story may be of interest at the university level. Please share your idea with the UC public relations contact at mary-bridget.reilly@uc.edu and copy college relations at businessmktg@uc.edu.
If your news does not fit this criteria, you may submit relevant news, using the news template, to the college website by emailing businessmktg@uc.edu. (News postings are subject to approval.)
In writing any news story, please remember the following guidelines:
- Follow journalism basics: begin your article with the who, what, where, when, why and how and trickle down to the less important details.
- Follow UC Stylebook (based on AP style with several UC-specific additions).
- Headlines should be approximately 8 to 15 words long. Try to spell out ‘University of Cincinnati’ or ‘UC Carl H. Lindner College of Business’ somewhere in the headline. All headlines posted to the college site are automatically streamed to our social media accounts, so it is helpful to provide some context. Capitalize the first letter of every major word in the headline.
- Each headline should be accompanied by an engaging, no more than 50-word summary—the subhead. Subheads should provide an accurate overview of the story, but they should also make people want to read more. Only the first word of each sentence in the subhead should be capitalized.
When submitting news, please be sure to include all relevant information. You may use the following templates:
