The University of Cincinnati SBI program operates a field case study program that provides low-cost counseling to area businesses.
The focus of the Lindner College of Business field case study program is twofold:
- To provide customized, confidential management counseling to Greater Cincinnati businesses participating in the experience.
- To create a meaningful learning experience for UC students interested in entrepreneurship, small business, and corporate ventures.
Under the guidance of Institute faculty, teams of graduate-level or senior undergraduate-level Lindner College of Business students meet with business owners/managers over the 10-week academic term. During this consulting phase, students record a history of the firm, identify goals and objectives, and discuss strategies to achieve these goals. At the end of the term, the student team presents to the owner/manager a comprehensive business report or business plan, depending on which is more appropriate.
Sample field projects include:
- industry and competitive analysis
- preparing business plans
- developing marketing strategies
- training employees