2015 2 Column Inner

CEC (SBI) Consulting Program

Return to business resources

The University of Cincinnati is a charter member of The Small Business Institute® (SBI) program and The Small Business Institute Directors' Association (SBIDA). Located in the Carl H. Lindner College of Business , the SBI facilitates a mutual exchange between students who want to learn more about small business and entrepreneurship, and organizations that want to further their success.


The University of Cincinnati SBI program operates a field case study program that provides low-cost counseling to area businesses.

The focus of the Lindner College of Business field case study program is twofold:

  • To provide customized, confidential management counseling to Greater Cincinnati businesses participating in the experience.
  • To create a meaningful learning experience for UC students interested in entrepreneurship, small business, and corporate ventures.


Under the guidance of Institute faculty, teams of graduate-level or senior undergraduate-level Lindner College of Business students meet with business owners/managers over the 10-week academic term. During this consulting phase, students record a history of the firm, identify goals and objectives, and discuss strategies to achieve these goals. At the end of the term, the student team presents to the owner/manager a comprehensive business report or business plan, depending on which is more appropriate.

Sample field projects include:

  • industry and competitive analysis
  • preparing business plans
  • developing marketing strategies
  • training employees


  • A+ client satisfaction rating
  • SBI conducts up to thirty cases field case studies annually for regional businesses.
  • More than two thousand students have participated in the case study program.
  • More than six hundred businesses have benefited over twenty five years.
  • Dozens of awards have been won in local, regional, and national case competitions.


The SBI program is not:

  • A cure-all. There are no magic formulas to insure success. Business participants must work with the students to achieve positive results.
  • A source of free salespeople, stock clerks, bookkeepers, or number-crunchers. The students are advisors, consultants, and/or counselors.
  • A co-op program nor or an internship. Students are not placed with the participating organization on a full-time basis; the students work with the organization for one to two hours per week.
  • A loan collector nor a spy for the IRS. Client confidentiality is carefully observed.


Contact SBI Team

SBI Consulting Program History

To Apply

Organizations that wish to participate in the Lindner College of Business field case study program must submit a Request for Consulting application.