Carl H. Lindner College of BusinessUniversity of CincinnatiCarl H. Lindner College of Business

Carl H. Lindner College of Business

Back to Business Courses

The Back to Business short courses expose participants to the following topics:

Module 1Global Competitive Advantage in the 21st Century
Module 2Spreadsheet Engineering & Simulation
Module 3Data Modeling for Business Applications
Module 4Project Management
Module 5Human Interpretations & Marketing
Module 6Discovering Financial Statements
Module 7Continuous Improvement
Module 8Business Plans & Social Entrepreneurship

Module 1: The Global Competitive Advantage in the 21st Century
Rajan Kamath, Instructor 

Global competitive advantage in the 21st Century
The Competitive Advantage of Nations
Building and Maintaining a Culture of Productivity
Case: Virginia Mason Hospital
The Strategic Implications of Lean
Change Management
Managing Alignment
Problem Definition
Language Processing
Affinity Diagrams
The 5 Evils of the Workplace
Scientific Problem Solving
PDCA and Teamwork
Case: Stanford Hospital

Module 2: Spreadsheet Engineering
Jeff Camm, Instructor

Spreadsheet Engineering
Building world-class spreadsheets for business decision making
Principles of building Good Spreadsheet Models
Powerful Mathematical and Financial Functions in Excel
Auditing an Existing Excel Model
Applications: Retirement Planning Model; Lease versus Buy; etc..

Analyzing Data and Forecasting
Data Management
Descriptive Statistics
Simple Approaches to Forecasting
Applications: Sales Forecasting; stock variance and covariance; predictive modeling
From What If to What's Best - - building optimization models using Excel Solver
Linear Models
Nonlinear Models
Discrete Models
Applications: product mix; logistics; portfolio selection; scheduling; etc.

Module 3: Data Modeling for Business Applications
Uma Umanath, Instructor, Vivek Choudhury, Instructor

Data Modeling using Visio
Development of conceptual data model using the Entity-Relationship (ER) modeling grammar [Tool used: MS/Visio].

Database design: Relational Modeling grammar
Development of logical data model using the Relational modeling grammar
Relational schema and normalization

Enterprise resource planning using SAP/R3 (Choudhury)
Why ERP?
Hands on exercise in SAP/R3

Relational schema and normalization (Umanath)
Database Development
Relational Algebra and SQL (Structured Query Language)
[Tool Used: Oracle 11g]

Module 4: Managing Projects
Amit Raturi, Instructor

Defining and managing projects: MS Project
Project definition
Project schedules and plans
Delivering value through improvement projects
Applications: Microsoft project lab

Resource management & earned value analysis
Resource management – time and resource constrained schedules
Slack and its uses
Earned value analysis

Module 5: Human Intrepretations & Marketing
Bob Dwyer
, Instructor  Suzanne Masterson, Instructor  Elaine Hollensbe, Instructor 

Finding the sweet spot & frontiers of marketing
Customers Count
Customer Value
Creating Value
Crafting the Marketing Program
Honing the Program
Market Breakdowns

Human interpretations
Exploring career development issues
Writing value propositions
Understanding and building a network
Developing strategies for job search, resumes and interviews
Gaining experience with mock interviews

Module 6: Discovering Financial Statements
Terry Campbell
, Instructor

Module 7: Continuous improvement
Dilesh Patel and Neil Shah
, Instructors

Continuous improvement
Process thinking – what is it?
Process knowledge – characterizing the levels
Process mapping and reference models: tasks, connections, pathways
Process control – the middle step
Quincunx experiments and results
Process knowledge and learning
Defining improvement projects: metrics and the balanced scorecard

Module 8: Business Plans & Social Entrepreneurship
Charles Mattews, Instructor Raj Mehta, Instructor

Entrepreneurship and Innovation
A Customer and Strategic Focus
The Entrepreneurial Process: A Product/Service Approach
Defining the Value Proposition
From Industry Analysis to Feasibility
The Business Plan: Building a Strategic Check sheet
Planning for Action
Ideation and Conceptualization
Formulization and Implementation
Corporate Venturing: The Art & Science of Intrapreneurship

For profit social enterprise
Life beyond the typical “corporate America”
The triple bottom line

  • Models for funding
  • Making it work: examples include Lapdesk from South Africa, medical tourism in Thailand