Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

Marketing Faculty Research Camp

Camp Group Photo 2016

Organized by Professors Ryan Rahinel and Tony Salerno, the inaugural UC Lindner Marketing Camp was held on April 15 and 26, 2016.  Faculty and PhD student attendees came from area universities including University of Kentucky, Miami University, and Ohio State. 

Presentations included:

Professor Debbie MacInnis, Charles L. and Ramona I. Hilliard Professor of Business Administration and Marketing, Marshall School of Business, University of Southern California

“The Effects of Curiosity Evoking Events on Consumption Enjoyment”

Professor Jeff Inman, Associate Dean for Research and Faculty, Albert Wesley Frey Professor of Marketing, Katz Graduate School of Business, University of Pittsburgh

“Digital Distraction: Consumer Mobile Device Use and Decision Making”

Professor Josh Clarkson, Assistant Professor of Marketing, Lindner College of Business, University of Cincinnati

“Innovation Through Deviation:  The Role of Expertise in the Emergence of Minority Influence”

Professor Ryan Hamilton, Associate Professor of Marketing, Goizueta Business School, Emory University

“The Effect of Choice Deferral on Choice:  How Wishlisting Can Decrease Purchase Likelihood”

PhD Candidate Ashley Otto, Lindner College of Business, University of Cincinnati

“Decision Sidestepping:  How the Desire For Closure Prompts Individuals to Bypass Decision Making”

Professor Andrea Morales, J. Willard and Alice S. Marriott Foundation Professor of Marketing and Services Leadership, W.P. Carey School of Business, Arizona State University

“Social Influence and Marketing Tactics:  How Other People Impact Different Promotional Strategies”

Group Photo