Consumer and Market Insights Lab
Welcome to the Consumer and Market Insights Lab (CMI Lab). Part of the Lindner College of Business, CMI Lab members conduct theory-driven research in marketing and consumer behavior. We are one of the few universities having a dedicated lab space for research on the topics of professional selling and sales management.
We encourage our students to partake in research studies and take advantage of the opportunity to participate in cutting-edge research, thereby developing first-hand insight into the latest advances in the science of marketing.
The CMI Lab is located in room 04 Lindner Hall.