Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

Ryan Rahinel, PhD

Assistant Professor
Professional Summary
Ryan Rahinel is an Assistant Professor of Marketing, having received is PhD in marketing from the University of Minnesota. Ryan's research studies how psychological processes related to the physical environment shape consumer behavior. These processes include the effects of physical compatibility, co-opted mechanisms likely built for physical stimuli, and exposure to different types and arrangements of physical stimuli. His findings demonstrate that consumers use such processes to understand marketing stimuli (e.g., brands and prices), make decisions, and form product attitudes and preferences. Ryan's research has been published in the Journal of Consumer Research and Psychological Science.
Contact Information
E-mail:
Office:
432 Carl H. Lindner Hall
Phone:
513-556-5370
Fax:
513-556-0979
Teaching Interest
  • Branding
Research Interest
  • Physical environment
  • Brands
  • Judgment and decision making
Education

Institution:
University of Minnesota
Location:
Minneapolis, MN
Major:
Marketing
Dissertation:
Attention Modes in Consumer Decision Making: Attending to the Physical Environment Makes Price More Important
Completed:
2014
Degree:
Ph D


Published Contributions

Ryan Rahinel, Nelson Amaral, Joshua Clarkson, Aaron Kay,  ,  (2016). On incidental catalysts of elaboration: Reminders of environmental structure promote effortful thought.. Journal of Experimental Social Psychology, 1-7.


Ryan Rahinel, Noelle Nelson,  (2016). When Brand Logos Describe the Environment: Design Instability and the Utility of Safety-Oriented Products. Journal of Consumer Research, 478-496.


Ryan Rahinel, Rohini Ahluwalia,  (2015). Attention Modes and Price Importance: How Experiencing and Mind-Wandering Influence the Prioritization of Changeable Stimuli. Journal of Consumer Research, 214–234.


Kathleen Vohs, Joseph Redden, Ryan Rahinel,  (2013). Physical Order Produces Healthy Choices, Generosity, Conventionality, Whereas Disorder Produces Creativity. Psychological Science, .


Ryan Rahinel, Joseph Redden,  (2013). Brands as Product Coordinators: Matching Brands make Joint Consumption Experiences More Enjoyable. Journal of Consumer Research, .



Accepted Contributions



Presentations

Title:
The drain of affective decisions
Year:
2017


Title:
The drain of affective decisions
Year:
2017


Organization:
Brandemonium, LLC
Location:
Cincinnati, OH
Year:
2017


Title:
The drain of affective decisions
Year:
2016


Title:
By the Grace of Brands: The Role of Brand Leadership in the Process of Restoring Control
Location:
Berlin, Germany
Year:
2016


Title:
Brands as Actuators: How Low Control Perpetuates Preferences for Brand Leaders
Location:
Groningen, Netherlands
Year:
2016


Title:
Product Weight and Estimates of Price Change: An Error Management Framework
Organization:
Society for Judgment and Decision Making
Location:
Chicago, Illinois
Year:
2015


Title:
Brand Exposure Makes Decisions Easier
Year:
2015


Title:
Environmental Structure Stimulates Elaborative Thought
Organization:
Society for Consumer Psychology
Location:
Phoenix, AZ
Year:
2015


Title:
Attention Modes in Consumer Decision Making: Merely Attending to the Physical Environment Makes Price More Important
Organization:
Association for Consumer Research
Location:
Baltimore, MD
Year:
2014


Title:
Physical Order and Disorder: Healthy Choices and Doing What’s Expected versus Creative Outputs and Preferring What’s New
Organization:
Association for Psychological Science
Location:
San Francisco, CA
Year:
2014


Title:
Perceptual Balance in Brand Logos Affects Consumer Use and Valuation of Goods
Organization:
Society for Judgment and Decision Making
Location:
Miami, FL
Year:
2014


Title:
Physical Order Produces Healthy Choices, Generosity, Conventionality, Whereas Disorder Produces Creativity
Organization:
Society for Personality and Social Psychology
Location:
Austin, TX
Year:
2013


Title:
Brands as Product Coordinators: Matching Brands make Joint Consumption Experiences More Enjoyable
Organization:
Society for Judgment and Decision Making
Location:
Minneapolis, MN
Year:
2012


Title:
Controlled by the Experience: Thinking Systems and Environmental Cues in Decision Making
Organization:
Association for Consumer Research
Location:
Vancouver, BC
Year:
2012


Title:
Brands as Product Coordinators: Matching Brands make Joint Consumption Experiences More Enjoyable
Organization:
Indiana University
Location:
Bloomington, IA
Year:
2012


Title:
Brands as Product Coordinators: Matching Brands make Joint Consumption Experiences More Enjoyable
Organization:
Association for Consumer Research
Location:
St. Louis, MO
Year:
2011


Title:
Brand Synergy in Multi-Product Experiences
Organization:
Association for Consumer Research
Location:
Jacksonville, FL
Year:
2010


Title:
Deception at a Distance: How and When does Temporal Distance Affect Persuasion Knowledge Activation?
Organization:
Association for Consumer Research
Location:
San Francisco, CA
Year:
2008