Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

Roseann Hassey, PhD

Assistant Professor - Educator and Director, MBA Program
Professional Summary
Roseann Hassey
Roseann earned her PhD-Marketing from the University of Cincinnati, her MBA from Harvard Business School, and her BA in Economics from Duke University
Contact Information
E-mail:
Office:
605 Carl H. Lindner Hall
Phone:
513-556-1023
Fax:
513-556-0979
Teaching Interest
  • Introduction to Marketing, Branding, Marketing Strategy, and Consumer Behavior.
Research Interest
  • All aspects of branding including Consumer-Brand relationships, Brand Personality, and Brand Forgiveness. Consumer Decision Making
Assignments

Description
Program Director- FT and PT-On Campus programs. Responsible for strategic direction and goals/objective/strategies for program, leadership and mentoring of students and student groups, and building bridges to business community.
Dates:
2016-07-01



Awards | Honors

Organization:
UC Lindner CoB Dean
Name:
Dean's List of Teaching Excellence: Spring 2017
Year Received:
2017


Organization:
UC Lindner CoB Dean
Name:
Dean's List of Teaching Excellence: Fall 2016
Year Received:
2016


Education

Institution:
University of Cincinnati, Lindner College of Business
Location:
Cincinnati, OH
Major:
Marketing
Dissertation:
Stand By Your Brand: How Brand Personality and Brand Failure Type Shape Consumer Forgiveness
Completed:
2016
Degree:
Ph D


Institution:
Harvard University
Location:
Cambridge, MA
Completed:
1987
Degree:
MBA


Institution:
Duke University
Location:
Durham, NC
Major:
Economics
Completed:
1983
Degree:
BA


Published Contributions


Accepted Contributions

Frank Kardes, Ruth Pogachar, Roseann Hassey, Ruomeng Wu,  (Accepted). Brand Attitude Structure. Routledge.


Joshua Clarkson, Ashley Otto, Roseann Hassey, Edward Hirt,  ,  (Accepted). Perceived mental fatigue and self-control. Self-Regulation and Ego Control/Elsevier.




Presentations

Organization:
Brandemonium, LLC
Location:
Cincinnati, OH
Year:
2017


Title:
How Brand Personality and Brand Failure-type Shape Consumer Forgiveness
Location:
Porto, Portugal
Year:
2017


Title:
Conflicting attitudinal norms and self-persuasion: The role of social identity in the mere thought effect
Year:
2015


Title:
Winning Me (Us) Back: How Self-Construal Shapes the Efficacy of Brand Apologies
Organization:
American Marketing Assocation
Location:
Las Vegas, NV
Year:
2015


Title:
Revisiting social identity in self-persuasion: The effect of conflicting attitudinal norms on mere thought
Year:
2014