Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

Robert Wyer, PhD

Research Professor
Contact Information
E-mail:
Office:
420 Carl H. Lindner Hall
Phone:
513-556-8044
Fax:
513-556-0979
Published Contributions

Yuwei Jiang, Rashmi Adaval, Yael Steinhart, Robert Wyer,  (2014). Imagining Yourself in the Scene: The Interactive Effects of Goal Driven Self-Imagery and Visual Perspectives on Consumer Behavior. Journal of Consumer Research, University of Chicago Press, 418-435.


Rashmi Adaval, Robert Wyer,  (2011). Conscious and Non-conscious comparisons with Price Anchors: Effects on Willingness to Pay for Related and Unrelated Products. Journal of Marketing Research, American Marketing Association, 355-365.


Robert Wyer, Rashmi Adaval,  (2008). Social Psychology and Consumer Psychology: An Unexplored Interface. The Social Psychology of Consumer Behavior (Frontiers of Social Psychology), Taylor and Francis, .


Rashmi Adaval, Linda Isbell, Robert Wyer,  (2007). The Impact of Pictures on Narrative- and List Based Impression Formation. Journal of Experimental Social Psychology, Elsevier, 352-364.


Robert Wyer, Rashmi Adaval,  (2004). Pictures, Words and Media Influence: The Interactive Effects of Verbal and Nonverbal Information on Memory and Judgments. The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion, Erlbaum Psych Press, 137-159.


Rashmi Adaval, Robert Wyer,  (2004). Memory for Observed Social Interactions: The Influence of Processing Goals on the Mental Representation of Visual and Auditory Information. Journal of Experimental Social Psychology, Elsevier, 450-465.


Robert Wyer, Rashmi Adaval,  (2003). Message Reception Skills in Social Communication. Handbook of Communication and Social Interaction Skills, Erlbaum Psych Press, 291-355.


Robert Wyer, Rashmi Adaval, Stanley Colcombe,  (2002). Narrative-Based Representations of Social Knowledge: Their Construction and Use in Comprehension, Memory and Judgment. Advances in Experimental Social Psychology, Academic Press, 133-197.


Rashmi Adaval, Robert Wyer,  (1998). The Role of Narratives in Consumer Information Processing. Journal of Consumer Psychology, Elsevier, 207-245.



Accepted Contributions

Geetanjali Saluja, Rashmi Adaval, Robert Wyer,  (Accepted). Hesitant to label, yet quick to judge: How cultural mindsets affect the accessibility of stereotypic knowledge of a primed social category. Organizational Behavior and Human Decision Processes, Elsevier.