Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

Rob Schuette, PhD

Adjunct Professor
Professional Summary
Robert Schuette
A Social Psychology PhD, I am the Director of Business Research for Market Intelligence Group. For UC's Marketing Department, I teach evening sections of Consumer Behavior and Marketing Metrics.
Contact Information
E-mail:
Office:
106 Carl H. Lindner Hall
Phone:
513-271-1244
Fax:
513-556-0979
Teaching Interest
  • Consumer Behavior
  • Marketing Metrics
Research Interest
  • The impact of attitudes upon behavior.
  • The development and change of attitudes.
History

Institution:
Market Intelligence Group
Title:
Director of Business Research


Awards | Honors

Organization:
National Science Foundation
Name:
3 Year Graduate Research Fellowship
Year Received:
1989


Education

Institution:
Indiana University
Location:
Bloomington, IN
Major:
Social Psychology
Dissertation:
Interpersonal Power and Illusory Correlation
Completed:
1996
Degree:
Ph D


Institution:
University of Dayton
Location:
Dayton, Ohio
Major:
Psychology
Completed:
1988
Degree:
BS


Published Contributions

Robert Schuette, Russell Fazio,  (1995). Attitude Accessibility and Motivation as Determinants of Biased Processing: A test of the MODE Model. Personality and Social Psychology Bulletin, 704-710.



Accepted Contributions