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Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

F. Robert Dwyer, PhD

Professor Emeritus
Professional Summary
F. Robert Dwyer
Bob is a Professor Emeritus and Adjunct Instructor in Marketing for the Carl H. Lindner College of Business.
Contact Information
E-mail:
Office:
402 Carl H. Lindner Hall
Phone:
513-556-7100
Fax:
513-556-0979
Teaching Interest
  • Direct Marketing, Marketing Management, B2B Marketing
Research Interest
  • Buyer seller relationships: Marketing channel structures, Contractual norms, Bargaining behavior, Environmental influences, Direct marketing.
History

Institution:
University of Cincinnati
Title:
Academic Director of MBA Programs


Institution:
University of Cincinnati
Title:
Joseph S. Stern Professor of Marketing


Institution:
University of Cincinnati
Title:
Professor of Marketing


Institution:
University of Cincinnati - Direct Marketing Policy Center
Title:
Director


Institution:
University of Minnesota
Title:
Visiting Assistant Professor of Marketing


Institution:
University of Cincinnati
Title:
Department Head
End Date:
2002-12-31


Institution:
University of Cincinnati
Title:
Department Head
End Date:
1989-12-31


Institution:
University of Cincinnati
Title:
Associate Professor of Marketing
End Date:
1988-08-31


Institution:
Northwestern University
Title:
Visiting Associate Professor of Marketing
End Date:
1983-06-30


Institution:
University of Cincinnati
Title:
Department Head
End Date:
1981-12-31


Institution:
University of Cincinnati
Title:
Assistant Professor of Marketing
End Date:
1981-02-28


Institution:
University of Arizona
Title:
Assistant Professor of Marketing
End Date:
1978-06-30


Institution:
University of Minnesota
Title:
Teaching Associate
End Date:
1977-07-31


Assignments

Description
Direct Marketing Policy Center - Develop and disseminate knowledge in Direct Mareting: Award grants, teach, cultivate student interest and award scholarships.
Dates:
1985-01-01 - 2011-12-31



Description
MBA Academic Director
Dates:
2006-09-01 - 2011-08-31



Awards | Honors

Name:
Corporate Associates Fellowship, 1974 75 and 1973 74


Name:
Designated first CBA Faculty Fellow (Professor 1988 ), 1987 90.


Name:
Evans Scholarship to Michigan State with full tenure, 1970-73


Name:
Institute for the Study of Business Markets (ISBM) "Soft and Hard Features of Interfirm Relationships, 1989 90.


Name:
Walter Heller Fellowship, 1973 74


Organization:
Journal of Business & Industrial Marketing
Name:
Award for Excellence: Outstanding Reviewer 2011
Year Received:
2012


Organization:
American Marketing Association's Inter-Organization Special Interest Group
Name:
Life Time Achievement Award
Year Received:
2011


Organization:
UC Department of Athletics
Name:
Legion of Excellence Student-Athlete Faculty Impact Award
Year Received:
2011


Name:
EXCEL Award for Excellece in Classroom Education and Learning
Year Received:
2006


Organization:
American Marketing Association
Name:
2nd Place, Top Ten Sales Articles of the 20th Century
Year Received:
2004


Organization:
Journal of Direct Marketing
Name:
Lead article in the "Top Ten" articles of the decade
Year Received:
1997


Organization:
Journal of Business-to-Business Marketing
Name:
Outstanding Article of the Year
Year Received:
1995


Organization:
Journal of Business-to-Business Marketing
Name:
Outstanding Article of the Year
Year Received:
1995


Organization:
Direct Marketing Educational Foundation
Name:
Direct Marketing Educator of the Year
Year Received:
1991


Organization:
Direct Marketing Educational Foundation
Name:
Robert B. Clarke Outstanding Direct Marketing Educator
Year Received:
1991


Organization:
Direct Marketing Educators' Conference
Name:
Best Paper
Year Received:
1989


Name:
Grant (with Paul Schurr), "Developing Business Relationships Across International Borders"
Year Received:
1989


Organization:
Journal of Marketing
Name:
2nd Place, “Top Ten Sales Articles of the 20th Century,” Sales Special Interest Group, American Marketing Association, for “Developing Buyer-Seller Relationships”
Year Received:
1987


Organization:
AMA Educators' Conference
Name:
Best Paper
Year Received:
1987


Organization:
Graduate Business Students Assoc.
Name:
Outstanding CBA Faculty Award
Year Received:
1987


Organization:
GBSA
Name:
Outstanding Faculty Award Marketing
Year Received:
1987


Name:
Ramlose Foundation Grant to study power and bureaucratization effects on trust in marketing channels
Year Received:
1986


Name:
UC College of Business Faculty Development Grant
Year Received:
1986


Name:
UC College of Business Faculty Development Grant
Year Received:
1985


Organization:
GBSA
Name:
Outstanding Faculty Award Marketing
Year Received:
1984


Name:
GE Foundation Grant to Study Blood Donor Recruitment Strategies
Year Received:
1983


Name:
Who's Who Among Outstanding Young Men in America
Year Received:
1983


Name:
Beta Gamma Sigma
Year Received:
1981


Name:
Ramlose Foundation Grant to study the relationship between environments and channel structure
Year Received:
1980


Name:
U.C. Summer Faculty Research Fellowship
Year Received:
1980


Name:
U.C. College of Business Faculty Development Grant
Year Received:
1979


Name:
AMA Doctoral Consortium Fellow
Year Received:
1976


Name:
AMA Doctoral Consortium Fellow
Year Received:
1975


Name:
Roland S. Vaile Graduate Fellowship
Year Received:
1975


Name:
Elected to Who's Who Among Students in American Universities and Colleges
Year Received:
1974


Education

Institution:
University of Minnesota
Major:
Philosophy in Business Administration
Completed:
1978
Degree:
Ph D


Institution:
University of Minnesota
Major:
Master of Business Administration
Completed:
1975
Degree:
MBA


Institution:
Michigan State University
Major:
Business Administration
Completed:
1973
Degree:
BA


Published Contributions

Eugene Sivadas, Holmes Terence, Bob Dwyer,  (). Interorganizational Information Systems and Business-to-Business Relationships: System Characteristics, Assistance, Performance, Satisfaction and Commitment Model. Journal of Marketing Channels/Taylor & Francis Group, LLC, 17-48.


Bob Dwyer,  (2009). “No Apology for B2B Lab Research,” . ISBM Research Quarterly/Institute for the Study of Business Markets/Penn State U, 2-3.


Bob Dwyer, John Tanner,  (2008). Business Marketing: Connecting Strategy, Relationships and Learning. McGraw-Hill/Irwin, 678.


Bob Dwyer, Rajdeep Grewal, Murali Chandrashekaran,  (2008). Navigating Local Environments with Global Strategies: A Contingency Model of Multinational Subsidiary Performance. Marketing Science, 886-902.


Bob Dwyer, Eugene Sivadas,  (2000). “An Examination of Organizational Factors Influencing New Product Success in Internal and Alliance Based Processes,” . Journal of Marketing/American Marketing Association, 31-49.


James Evans, N.T. Bruvold, Jeff Camm, Bob Dwyer,  (1987). Selecting a Mix of Magazines for Delivering Targeted Sales Promotion. Journal of Direct Marketing, 51-62.


James Evans, Bob Dwyer,  (1981). Branch and Bound Algorithm for the List Selection Problem in Direct Mail Advertising. Management Science, 628-667.



Accepted Contributions

Susan Schertzer, Clint Schertzer, Bob Dwyer,  (Accepted). Value in Professional Service Relationships (forthcoming). Journal of Business and Industrial Marketing/Emerald Publishing Group.


Bob Dwyer,  (Accepted). “Lanterns on the Path: Shelby D. and G.K.C.,” . Legneds in Marketing/ Relationship Marketing/ Sage Publications.




Research in progress

Title:
Interorganizational Information Systems

Description:
The study explores how supply chain networks implement systems for information exchange. The study is in the analysis phase of its second wave of data collection.

Status:
Writing Results

Research Type:
Scholarly


Title:
“Cross-Buying Value Creation: Strategies for Leveraging Profits”


Status:
On-Going

Research Type:
Scholarly


Presentations

Organization:
Institute for the Study of Business Markets @ Penn State
Location:
On-line seminar, International
Year:
2008


Title:
Dynamic Relationship Between Corporate Brand Image and Loyalty in B2B Services
Organization:
American Marketing Association
Location:
Austin, TX
Year:
2008