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Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

Ric Sweeney

Associate Professor - Educator
Professional Summary
Ric Sweeney is an Associate Professor - Educator in the Marketing Department at UC's Carl H Lindner College of Business. Ric serves as Faculty Advisor for the UC American Marketing Association, CATALYST Marketing, Beta Gamma Sigma Honorary, and Project Heal, and is a Faculty Fellow for the Sigma Phi Epsilon Fraternity. Ric is also the past-Chairman of the American Marketing Association's Board of Directors.
Contact Information
E-mail:
Office:
421 Carl H. Lindner Hall
Phone:
513-556-3561
Fax:
513-556-0979
Teaching Interest
  • Marketing Principles
  • Advertising
  • Services Marketing
  • eMarketing
  • Personal branding
History

Institution:
University of Cincinnati - Lindner College of Business
Title:
Director, Circle of Excellence Business Honors Program
End Date:
2016-07-31


Institution:
University of Cincinnati Lindner College of Business
Title:
Interim Director, Kolodzik Business Scholars
End Date:
2015-12-31


Institution:
University of Cincinnati, Cincinnati, OH
Title:
Marketing Undergraduate Program Director and Assistant Professor - Educator
End Date:
2014-12-31


Institution:
Cincinnati Children’s Hospital Medical Center, Cincinnati, OH
Title:
Director of Marketing
End Date:
2005-12-31


Institution:
PlanetFeedback/Intelliseek, Cincinnati, OH
Title:
Director of Marketing
End Date:
2002-12-31


Institution:
Northlich, Cincinnati, OH
Title:
Direct Marketing Account Manager
End Date:
2000-12-31


Institution:
Hubert Company, Harrison, OH
Title:
Marketing Analyst
End Date:
1998-12-31


Institution:
Cinco Federal Credit Union, Cincinnati, OH
Title:
Marketing Director & Training Director
End Date:
1994-12-31


Institution:
Boatmen’s Bank of Tennessee, Memphis, TN
Title:
Bank Officer
End Date:
1993-12-31


Assignments

Description
Director, Circle of Excellence Business Honors program
Dates:
2015-01-01 - 2016-12-31



Description
Interim Director, Kolodzik Business Scholars
Dates:
2014-01-01 - 2015-12-31



Description
Marketing Program Director - Undergraduate
Dates:
2011-08-01 - 2015-06-30



Description
Marketing Leadership Circle
Dates:
2012-01-01 - 2014-12-31



Description
Faculty Liaison for Student Engagement
Dates:
2009-09-01 - 2011-12-31



Description
Academic Director, Master of Science in Marketing Program
Dates:
2005-01-15 - 2008-06-30



Description
Director of Strategic Marketing, UC College of Business.
Dates:
2006-07-01 - 2007-08-30



Awards | Honors

Organization:
University of Cincinnati
Name:
Mrs A B Dolly Cohen Award for Excellence in Teaching
Year Received:
2017


Organization:
Marketing Management Association
Name:
Meritorius Teaching Award
Year Received:
2016


Organization:
American Marketing Association
Name:
Ric Sweeney Chapter Volunteer of the Year Award
Year Received:
2016


Organization:
American Marketing Association
Name:
Lifetime Membership
Year Received:
2015


Organization:
Sigma Phi Epsilon Fraternity
Name:
Volunteer Excellence Award
Year Received:
2013


Organization:
Ohio Magazine
Name:
Ohio Magazine "Excellence in Education"
Year Received:
2012


Organization:
University of Cincinnati
Name:
George S Barbour Award for Good Student/Faculty Relations
Year Received:
2012


Name:
Inducted into Order of Omega Greek Honorary
Year Received:
2011


Name:
Harold J. Grilliot Award for Exemplary Service to Undergraduate Organizations May 2010
Year Received:
2011


Name:
Renaissance Brother, Sigma Phi Epsilon Fraternity
Year Received:
2011


Name:
Harold J. Grilliot Award for Exemplary Service to Undergraduate Organizations May 2010
Year Received:
2010


Organization:
Beta Gamma Sigma
Name:
Inducted into Beta Gamma Sigma Honor Society
Year Received:
2010


Name:
Faculty Fellow, Sigma Phi Epsilon Fraternity
Year Received:
2010


Organization:
Order of Omega
Name:
Order of Omega Professor of the Year April 2010
Year Received:
2010


Organization:
UC College of Business
Name:
Michael L Dean Excellence in Classroom Education and Learning Undergraduate Teaching Award
Year Received:
2009


Organization:
Delta Sigma Pi
Name:
Inducted into Delta Sigma Pi Professional Business Fraternity
Year Received:
2009


Organization:
American Marketing Association
Name:
Hugh G Wales Faculty Advisor of the Year
Year Received:
2009


Organization:
Pi Kappa Alpha and Beta Theta Pi Fraternities
Name:
Winner of the Inaugural Outstanding Faculty Award
Year Received:
2009


Organization:
UC Student Activities Board
Name:
SAB Advisor of the Year
Year Received:
2008


Organization:
Omicron Delta Kappa National Leadership Honor Society
Name:
Inducted into ODK National Leadership Honor Society
Year Received:
2008


Name:
Harold J. Grilliot Award for Exemplary Service to Undergraduate Organizations
Year Received:
2007


Education

Institution:
Xavier University,
Location:
Cincinnati, OH
Major:
Marketing
Completed:
1996
Degree:
MBA


Institution:
Mount Saint Mary’s University,
Location:
Emmitsburg, MD
Major:
English
Completed:
1982
Degree:
BA


Published Contributions

James Kellaris, Riley Dugan, Joshua Clarkson, Ric Sweeney,  (2017). Verb-Noun Reversal in Sales Rhetoric: How Verbing Weirds the Sell. American Marketing Association - Summer Educators Conference, .


Riley Dugan, Ric Sweeney, James Kellaris,  (2016). Nouns in theWintering of our Discontent. AMA Marketing News, 18-19.


Riley Dugan, Ric Sweeney, James Kellaris,  (2015). Is Marketing Selling Itself Short on Sales?. AMA Marketing News, 18-19.


Riley Dugan, Ric Sweeney, James Kellaris,  (2015). Does Real-World Experience Motivate Relevance in Research?. AMA Marketing News, 30-32.


Ric Sweeney, James Kellaris,  (2008). The Influence of Frames, Self-Generation and Numerosity of Justifications on Ethical Judgment. Society for Consumer Psychology Conference Proceedings, February 2008, .



Accepted Contributions



Presentations

Title:
How verbing weirds the sell: Noun-verb reversal in sales rhetoric
Year:
2017


Organization:
Sigma Phi Epsilon
Year:
2016


Title:
Effective Strategies for Teaching Introduction to Marketing
Organization:
Marketing Management Association
Year:
2016


Organization:
Sigma Phi Epsilon
Location:
Richmond VA
Year:
2016


Organization:
Sigma Phi Epsilon
Year:
2015


Organization:
Sigma Phi Epsilon
Year:
2015


Organization:
Sigma Phi Epsilon
Year:
2014


Title:
Personal Branding
Organization:
ROAR Tour Guides
Year:
2014


Year:
2012


Year:
2012


Year:
2012


Year:
2012


Year:
2011


Year:
2011


Year:
2011


Year:
2011


Organization:
American Marketing Association
Location:
New Orleans, LA
Year:
2010


Organization:
American Marketing Association
Location:
New Orleans, LA
Year:
2009


Organization:
Cincinnati Fine Arts Fund
Year:
2009


Title:
AMA Foundation Community Service Grants
Organization:
American Marketing Association
Location:
New Orleans, LA
Year:
2009


Year:
2009


Organization:
Fine Arts Fund
Year:
2008


Title:
Invited Panelist
Organization:
American Marketing Association
Year:
2008


Title:
Creative Brief Workshop
Year:
2008


Title:
The Influence of Frames, Self-Generation and Numerosity of Justifications on Ethical Judgment
Organization:
Society for Consumer Psychology
Location:
New Orleans, LA
Year:
2008


Organization:
Fine Arts Fund – Arts Resource Committee
Year:
2007


Location:
Austin, TX
Year:
2007


Organization:
American Marketing Association
Year:
2007


Location:
, New Orleans, LA
Year:
2007


Year:
2006


Year:
2006


Year:
2006


Year:
2006


Year:
2006


Organization:
Fine Arts Fund
Location:
Cincinnati, OH
Year:
2006


Organization:
American Marketing Association
Year:
2006


Organization:
American Marketing Association
Year:
2006


Year:
2005


Year:
2005


Organization:
American Marketing Association
Year:
2005


Year:
2005


Year:
2004


Organization:
American Marketing Association
Year:
2004


Year:
2004


Organization:
American Marketing Association
Year:
2004


Year:
2003


Year:
2003


Year:
2003


Organization:
Cincinnati American Marketing Association
Year:
2003


Year:
2003


Year:
2003


Organization:
American Marketing Association
Year:
2003


Year:
2003


Year:
2003


Year:
2002


Year:
2002


Year:
2002


Organization:
Fine Arts Fund
Year:
2001


Year:
2001


Year:
2001


Year:
2000