Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

Rashmi Adaval, PhD

Professor of Marketing
Contact Information
E-mail:
Office:
431 Carl H. Lindner Hall
Phone:
513-556-8039
Fax:
513-556-0979
Education

Institution:
University of Illinois at Urbana-Champaign
Completed:
1996
Degree:
Ph D


Institution:
University of Illinois at Urbana-Champaign
Completed:
1991
Degree:
MS


Institution:
Bangalore University
Completed:
1986
Degree:
BS


Published Contributions

Mina Kwon, Geetanjali Saluja, Rashmi Adaval,  (2015). Who said what: The effects of cultural mindsets on perceptions of endorser-message relatedness. Journal of Consumer Psychology, Elsevier, 389-403.


Yuwei Jiang, Rashmi Adaval, Yael Steinhart, Robert Wyer,  (2014). Imagining Yourself in the Scene: The Interactive Effects of Goal Driven Self-Imagery and Visual Perspectives on Consumer Behavior. Journal of Consumer Research, University of Chicago Press, 418-435.


Rashmi Adaval,  (2013). The Utility of an Information Processing Approach to Behavioral Price Research. AMS Review, Springer, 130-134.


Rashmi Adaval,  (2013). Numerosity and Consumer Behavior. Journal of Consumer Research, University of Chicago Press, xi-xiv.


Rashmi Adaval, Robert Wyer,  (2011). Conscious and Non-conscious comparisons with Price Anchors: Effects on Willingness to Pay for Related and Unrelated Products. Journal of Marketing Research, American Marketing Association, 355-365.


Hao Shen, Yuwei Jiang, Rashmi Adaval,  (2010). Contrast and Assimilation Effects of Processing Fluency. Journal of Consumer Research, University of Chicago Press, 876-889.


Yuwei Jiang, Angela Cho, Rashmi Adaval,  (2009). The Unique Consequences of Feeling Lucky: Implications for Consumer Behavior. Journal of Consumer Psychology, Elsevier, 171-184.


Robert Wyer, Rashmi Adaval,  (2008). Social Psychology and Consumer Psychology: An Unexplored Interface. The Social Psychology of Consumer Behavior (Frontiers of Social Psychology), Taylor and Francis, .


Rashmi Adaval,  (2007). The Role of Language and Images in the Creation and Use of Advertising Myths. Psycholinguistic Phenomena in Marketing Communications, Erlbaum Psych Press, 177-202.


Rashmi Adaval, Linda Isbell, Robert Wyer,  (2007). The Impact of Pictures on Narrative- and List Based Impression Formation. Journal of Experimental Social Psychology, Elsevier, 352-364.


Aradhna Krishna, Mary Wagner, Carolyn  Yoon, Rashmi Adaval,  (2006). Effects of Extreme Priced Products on Consumer Reservation Prices. Journal of Consumer Psychology, Elsevier, 179-193.


Robert Wyer, Rashmi Adaval,  (2004). Pictures, Words and Media Influence: The Interactive Effects of Verbal and Nonverbal Information on Memory and Judgments. The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion, Erlbaum Psych Press, 137-159.


Rashmi Adaval, Robert Wyer,  (2004). Memory for Observed Social Interactions: The Influence of Processing Goals on the Mental Representation of Visual and Auditory Information. Journal of Experimental Social Psychology, Elsevier, 450-465.


Robert Wyer, Rashmi Adaval,  (2003). Message Reception Skills in Social Communication. Handbook of Communication and Social Interaction Skills, Erlbaum Psych Press, 291-355.


Robert Wyer, Rashmi Adaval, Stanley Colcombe,  (2002). Narrative-Based Representations of Social Knowledge: Their Construction and Use in Comprehension, Memory and Judgment. Advances in Experimental Social Psychology, Academic Press, 133-197.


Rashmi Adaval, Kent Monroe,  (2002). Automatic Construction and Use of Contextual Information for Product and Price Evaluations. Journal of Consumer Research, University of Chicago Press, 572-588.


Rashmi Adaval,  (2001). Sometimes it Just Feels Right: The Differential Weighting of Affect-consistent and Affect-inconsistent Information. Journal of Consumer Research, University of Chicago Press, 1-17.


Rashmi Adaval, Robert Wyer,  (1998). The Role of Narratives in Consumer Information Processing. Journal of Consumer Psychology, Elsevier, 207-245.



Accepted Contributions

Mina Kwon, Rashmi Adaval,  (Accepted). Going Against the Flow: The Effects of Dynamic Orientational Metaphors on Consumer Choice. Journal of Consumer Research, Oxford University Press.


Geetanjali Saluja, Rashmi Adaval, Robert Wyer,  (Accepted). Hesitant to label, yet quick to judge: How cultural mindsets affect the accessibility of stereotypic knowledge of a primed social category. Organizational Behavior and Human Decision Processes, Elsevier.


Rashmi Adaval,  (Accepted). How Good Gets Better and Bad Gets Worse: Understanding the Impact of Affect on Evaluations of Known Brands. Journal of Consumer Research, University of Chicago Press.




Presentations

Organization:
Brandemonium, LLC
Location:
Cincinnati, OH
Year:
2017