Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

Raj Mehta, PhD

Vice Provost for International Affairs, Director University Honors Program, Professor of Marketing
Contact Information
E-mail:
Office:
402 Carl H. Lindner Hall
Phone:
513-556-7100
Fax:
513-556-4891
Teaching Interest
  • Global Issues in Business, Social Entrepreneurship
Research Interest
  • Influence of technology on marketing functions
  • New product development
History

Institution:
University of Cincinnati
Title:
Director


Institution:
Univeristy of Cincinnati College of Business
Title:
Professor of Marketing


Institution:
University of Cincinnati
Title:
Interim Director
End Date:
2007-09-30


Institution:
Univeristy of Cincinnati College of Business Administration
Title:
Assistant Professor of Marketing
End Date:
2004-12-31


Institution:
Indian Institute of Management
Title:
Visiting Professor
End Date:
1997-12-31


Institution:
Univeristy of Cincinnati College of Business Administration
Title:
Assistant Professor of Marketing
End Date:
1996-12-31


Assignments

Description
Manage the University's Honors Program with approximate enrollment of 1800 students.
Dates:
2006-09-01 - 2012-07-31



Awards | Honors

Name:
IGSA award


Name:
University Wide Faculty Development Award
Year Received:
2003


Name:
CBA Research Fellow
Year Received:
2002


Name:
IGSA awards
Year Received:
2002


Name:
University Wide Faculty Development Award
Year Received:
2002


Name:
IGSA award
Year Received:
2001


Name:
University Wide Faculty Development Award
Year Received:
2000


Name:
IGSA award
Year Received:
2000


Name:
CBA Award
Year Received:
1999


Organization:
University of Cincinnati
Name:
IGSA Award
Year Received:
1998


Name:
CBA Award
Year Received:
1998


Name:
University Wide Faculty Development Award
Year Received:
1998


Name:
1997 Michael L. Dean EXCEL Award for Excellence in Undergraduate Teaching
Year Received:
1997


Name:
Presidential Instructional Enhancement Award
Year Received:
1996


Name:
CBA Summer Funding Award
Year Received:
1996


Name:
Summer Institute award
Year Received:
1996


Organization:
Twenty-Third AMA Doctoral Consortium
Name:
Consortium Fellow
Year Received:
1988


Education

Institution:
University of Utah
Location:
Salt Lake City, Utah
Major:
Marketing
Dissertation:
Diffusion of Innovation: A Segmentation Approach
Completed:
1991
Degree:
Ph D


Institution:
Gujarat University
Location:
Ahmedabad, India
Major:
Marketing
Completed:
1986
Degree:
MBA


Institution:
Indian Institute of Technology
Location:
Bombay, India
Major:
Mechanical Engineering
Completed:
1984
Degree:
Other


Published Contributions

Constantine Polychroniou, Raj Mehta,  (). The New Global Economy - Social Entrepreneurship: Sustainable and Profitable solutions to Global Challenges . , .


Murali Chandrashekaran, Rajdeep Grewal, Raj Mehta,  (2010). Estimating Contagion on the Internet: Evidence from the Diffusion of Digital/Information Products. Journal of Interactive Marketing, 1-13.


E Sivadas, B Stern, Raj Mehta, M Jones,  (2004). Consumer Behavior in Online Auctions: An Exploratory Study. Online Consumer Psycology: Understanding and Influencing consumer Behavior in the Virtual World, 419-432.


Rajdeep  Grewal, Raj Mehta, Frank Kardes,  (2004). The Timing of Repeat Purchases of Consumer Durable Goods: The Role of the Functional Bases of Consumer Attitudes. Journal of Marketing Research, 101-115.


Jeffrey Mills, Raj Mehta, R Grewal, Sudesh Mujumdar,  (2001). Using Cointegration Analysis for Modeling Marketing Interactions in Dynamic Environments: Methodological Issues and an Empirical Illustration. Journal of Business Research, 127-144.


R Grewal, J Comer, Raj Mehta,  (2001). An Examination into the Antecedents of Organizational Participation in Business-to-Business Electronic Markets. Journal of Marketing, 17-33.


R Grewal, J Mills, Raj Mehta, S Mujumdar,  (2001). Using Cointegration Analysis for Modeling Marketing Interactions in Dynamic Environments: Methodological Issues and an Empirical Illustration. Journal of Business Research, 127-144.


Rajdeep  Grewal, Raj Mehta, Frank Kardes,  (2000). The Role of the Social-Identity Function of Attitudes in Consumer Innovativeness and Opinion Leadership. Journal of Economic Psychology , 233-252.


R Grewal, J Comer, Raj Mehta,  (1999). Does Trust Determine Satisfaction in Marketing Channels Relationship? The Moderating Role of Exchange Partner's Price Competitiveness. Journal of Business-to-Business Marketing, 1-18.


M Chandrashekaran, Raj Mehta, R Grewal,  (1999). Product Market Drivers of Innovation and Diffusion: Evolutionary Dynamics in the Information Technology Landscape. Journal of Marketing Research, 95-112.


J Comer, Raj Mehta, T Holmes,  (1998). Information Technology: Retail Users Versus Nonusers. Journal of Interactive Marketing, 49-62.


Raj Mehta, R Grewal, E Sivadas,  (1996). International Direct Marketing on the Internet: Do Internet Users Form a Global Segment. Journal of Direct Marketing, 45-58.


Raj Mehta, E Sivadas,  (1995). Electronic Mail as a Survey Tool for Marketing Researchers. International Journal of Market Research, 429-439.


B Bayus, Raj Mehta,  (1995). Segmentation Modeling and Response Analysis for the Targeted Marketing of Consumer Durables. Journal of Marketing Research, 463-469.


Raj Mehta, E Sivadas,  (1995). Direct Marketing on the Internet: An Empirical Assessment of Consumer Attitudes. Journal of Direct Marketing, 21-32.


W Moore, Raj Mehta, T Pavia,  (1994). A Simplified Method of Constrained Parameter Estimation in Conjoint Analysis. Marketing Letters, 173-182.


J Gardner, W Nei, Raj Mehta,  (1993). An Exploratory Study of U.S. and Japan Export Patterns in Industrializing Asian Countries. Journal of Asian Business, 1-16.


Raj Mehta, W Moore, T Pavia,  (1992). An Examination of the Use of Unacceptable Levels in Conjoint Analysis. Journal of Consumer Research, 470-476.


Raj Mehta, R Belk,  (1991). Artifacts, Identity, and Transition: Favorite Possessions of Indians and Indian Immigrants to the United States. Journal of Consumer Research, 398-411.



Accepted Contributions



Research in progress

Title:
Effects of Brand-Store Congruity: Whom the Purchase is Intended For, and Store-Patron Congruity on Retail Patronage

Description:
invited for second review at the Journal of Retailing

Status:
On-Going



Title:
Product Market Drivers of Innovation Diffusion in Web Mediated Markets: Study of Digital Information Goods

Description:
under revision

Status:
On-Going



Title:
Virtual Interorganizational Relationships in Business-to-Business Electronic Markets: Heterogeneity in the Effects of Organizational Interdependence on Relational Outcomes

Description:
Invited for second review "Strategic Management Journal"

Status:
On-Going

Research Type:
Scholarly


Presentations

Title:
Blazing a Trail: University of Cincinnati's Adventure in Re-Envisioning Honors
Location:
San Antonio, Texas
Year:
2008


Title:
Consumer Behavior in Online Auctions: A Motivation-Ability Framework
Location:
Florida
Year:
2003


Title:
An Exploratory Investigation of Consumer Behavior in Online Auctions
Location:
Seattle, WA
Year:
2001


Title:
Facilitating the Growth of International E-Commerce through Public Policy
Location:
Phoenix, AZ
Year:
2000


Title:
Corporate and Overseas Academic Partnerships to Create On-Line Learning Communities
Location:
Montreal, Canada
Year:
2000


Title:
EC101: New Fronties in the European Community for American Landscare Architects
Location:
St. Louis, MO
Year:
2000


Title:
Virtual Globalization: World Marketing and International Communication
Organization:
University of Cincinnati
Location:
Cincinnati, OH
Year:
1999


Title:
The Impact of European Data Directives on International Business
Location:
Charleston, SC
Year:
1999


Title:
Teaching Business Management across Different Universities Through Video Conferencing
Organization:
University of Cincinnati
Location:
Cincinnati, OH
Year:
1999


Title:
A Methodological Framework for Modeling Marketing Interactions in Dynamic Environments
Location:
Syracuse, NY
Year:
1999


Title:
International: New Directions in Distance Learning in International Business
Location:
Vienna, Austria
Year:
1998


Title:
Does Trust Determine Satisfaction in Buyer-Seller Relationships? The Moderating Role of Exchange Partners Price Competitiveness
Organization:
INSEAD
Location:
France
Year:
1998


Title:
Panel Discussion on the Internet and Marketing Pedagogy
Location:
Coral Gables, FL
Year:
1997


Title:
A Framework to Investigate the Impact of Advertising, Economic Environment, and Political-Legal Environment on Sales
Location:
Berkeley, CA
Year:
1997


Title:
Marketing Basics
Organization:
Management Development Center, University of Cincinnati
Location:
Cincinnati, OH
Year:
1996


Title:
Using Virtual Reality in College of Business Classrooms
Organization:
College of Applied Science, University of Cincinnati
Location:
Cincinnati, OH
Year:
1996


Title:
Buying and Selling off Bulletin Boards
Organization:
University of New South Wales
Location:
Sydney, Australia
Year:
1995


Title:
Using the Internet to Enhance Students' Global Awareness in the International (World) Marketing Classes
Location:
Cincinnati, OH
Year:
1995


Title:
Using the Internet to Enhance Students' Global Awareness in the International (World) Marketing Classes
Organization:
College of Applied Science, University of Cincinnati
Location:
Cincinnati, OH
Year:
1995


Title:
Segmentation Modeling and Response Analysis for the Targeted marketing of Consumer Durables
Organization:
University of Arizona
Location:
Tuscon, Arizona
Year:
1994


Title:
Segmentation Modeling and Response Analysis for the Targeted marketing of Consumer Durables
Location:
Toronto, Canada
Year:
1993


Title:
How Many Attributes are Needed for Prediction in Conjoint Analysis: An Empirical Investigation
Organization:
Washington University
Location:
St. Louis
Year:
1993


Title:
Segmentation Modeling and Response Analysis for the Targeted marketing of Consumer Durables
Location:
Dallas, TX
Year:
1992


Title:
Studying Diffusion of Innovation within Segments Using Finite Mixture Distribution Techniques
Organization:
University of Delaware
Location:
Delaware
Year:
1991


Title:
Special Possessions and Their Meanings in West Central India
Organization:
University of Rhode Island
Location:
Kingston, RI
Year:
1991


Title:
Homes and Favorite Possessions of Indians and Indian Immigrants to the U.S.
Organization:
Arizona: School of Architecture
Year:
1989


Title:
A Visual Study of Homes and Favorite Possessions of Rural and Urban Indians and Indian immigrants to the USA
Location:
Amsterdam, The Netherlands
Year:
1989


Title:
An Examination of Unacceptable Levels in Conjoint Analysis
Organization:
Duke University
Location:
Durham, NC
Year:
1989