Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

Noah Van Bergen, PhD

Assistant Professor
Professional Summary
Noah VanBergen is an Assistant Professor of Marketing at Lindner, having received his Ph.D. from the University of Miami in 2017. His research interests generally fit into two areas. In one, he studies how implicitly held beliefs influence consumer behavior. In the second, he studies how different display formats and numerical processing influence product perceptions. Noah has published in the Journal of Consumer Research, and his work has been presented at multiple conferences, including annual meetings for the Association for Consumer Research and the Society for Consumer Psychology. In his spare time, Noah enjoys playing music and sports, and spending time with his two dogs, Roxy and Lainey.
Contact Information
E-mail:
Office:
518 Carl H. Lindner Hall
Phone:
513-556-8042
Fax:
513-556-0979
Teaching Interest
  • Consumer Behavior
Research Interest
  • Implicit beliefs
  • Product perceptions and displays
  • Numerical processing
Education

Institution:
University of Miami
Location:
Coral Gables
Major:
Marketing
Dissertation:
Contextual Effects on Perceived and Actual Product Efficacy
Completed:
2017
Degree:
Ph D


Institution:
Central Michigan University
Location:
Mount Pleasant
Major:
Psychology
Completed:
2012
Degree:
BS


Published Contributions

Noah Van Bergen, Juliano Laran,  (2016). Loss of Control and Self-Regulation: The Role of Childhood Lessons. Journal of Consumer Research, 534–548.



Accepted Contributions



Presentations

Title:
Personal Control and Perceived Product Efficacy
Organization:
ACR
Location:
San Diego, CA
Year:
2017


Title:
Loss of Control and Self-Regulation
Organization:
SCP
Location:
Phoenix, AZ
Year:
2015


Title:
Number Sharpness in the Communication of Nutritional Information
Organization:
ACR
Location:
New Orleans, LA
Year:
2015


Title:
Round and Sharp Numbers in Nutritional Information
Organization:
SCP
Location:
Phoenix, AZ
Year:
2015


Title:
The Effect of Assortment Quantity on Expected and Actual Product Efficacy
Organization:
ACR
Location:
New Orleans, LA
Year:
2015


Title:
When 698 Victims Receive More Donations than 700 Victims: Effects of Number Roundness on Donations
Organization:
ACR
Location:
Baltimore, MD
Year:
2014