Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

Anthony Salerno, PhD

Assistant Professor
Professional Summary
Anthony Salerno is an Assistant Professor of Marketing, having received his Ph.D. from the University of Miami in 2014. His research interests focus primarily on how the goals that consumers set for themselves may interact with different emotional states to ultimately influence self-regulatory behavior. Anthony has published in the Journal of Consumer Research, Journal of Marketing Research, and Psychological Science, and has also presented his research at the ACR, SCP, APA, and SJDM conferences. Anthony has also discussed his research on NPR and been covered by other media outlets, including The Wall Street Journal, Forbes, The Huffington Post, The Miami Herald, and Men’s and Women’s Health Magazines.
Contact Information
E-mail:
Office:
430 Carl H. Lindner Hall
Phone:
513-556-7103
Fax:
513-556-0979
Teaching Interest
  • Advertising
  • Integrated Marketing Communications
  • Consumer Behavior
Research Interest
  • Emotion
  • Goal Pursuit
  • Self-Regulation
Awards | Honors

Organization:
University of Cincinnati
Name:
Mid-Career Research Scientist Award
Year Received:
2017


Organization:
Brierley Institute
Name:
2017 Brierley Professor Institute Participant
Year Received:
2017


Organization:
University of Cincinnati
Name:
University of Cincinnati Dean’s Excellence in Teaching Award
Year Received:
2016


Organization:
University of Cincinnati
Name:
University of Cincinnati Research Excellence Faculty Award
Year Received:
2016


Education

Institution:
University of Miami
Location:
Coral Gables
Major:
Marketing
Dissertation:
Emotions as Accelerants and Retardants of Goal Pursuit
Completed:
2014
Degree:
Ph D


Institution:
University of Miami
Location:
Coral Gables
Major:
Communication
Completed:
2009
Degree:
BS


Published Contributions

Keri Kettle, Anthony Salerno,  (). Anger Promotes Economic Conservatism. Personality and Social Psychology Bulletin, 1440-1454.


Juliano Laran, Chris Janiszewski, Anthony Salerno,  (2016). Exploring the Differences between Conscious and Unconscious Goal Pursuit. Journal of Marketing Research, 442-458.


Anthony Salerno, Juliano Laran, Chris Janiszewski,  (2015). Pride and Regulatory Behavior: The Influence of Appraisal Information and Self-Regulatory Goals. Journal of Consumer Research, 499-514.


Anthony Salerno, Juliano Laran, Chris Janiszewski,  (2014). Hedonic Eating Goals and Emotion: When Sadness Decreases the Desire to Indulge. Journal of Consumer Research, 41 (June), 135–51.


Juliano Laran, Anthony Salerno,  (2013). Life-History Strategy, Food Choice, and Caloric Consumption. Psychological science, 24 (February), 167-173.



Accepted Contributions



Presentations

Title:
Scarce Foods are Perceived as Having More Calories
Location:
San Francisco, California
Year:
2017


Title:
ACR Roundtable Discussion on Resource Scarcity
Organization:
ACR
Location:
San Diego, California
Year:
2017


Title:
Prevention versus Treatment: How Negative Emotion and Charitable Appeal Affect Donation Behavior
Organization:
ACR
Location:
San Diego, California
Year:
2017


Title:
rocess versus Outcome: How Envy and Goal Framing Affect Goal Pursuit
Organization:
ACR
Location:
San Diego, California
Year:
2017


Title:
The Food Scarcity Heuristic: People Overestimate the Caloric Content of Scarce Foods
Organization:
ACR
Location:
San Diego, California
Year:
2017


Title:
Incidental versus Integral Affect: An Examination of Affect Type on Goal Pursuit
Location:
New York, NY
Year:
2017


Title:
Anger Promotes Economic Conservatism
Location:
Chicago, Illinois
Year:
2015


Title:
The Influence of Envy on Individually- versus Socially-Framed Hedonic Goal Pursuit
Location:
Phoenix, Arizona
Year:
2015


Title:
The Influence of Pride Diagnosticity on Self-Control
Location:
Chicago, Illinois
Year:
2013


Title:
When the Absence of Focused Attention Helps Goal Pursuit
Location:
Orlando, Florida
Year:
2012


Title:
Evidence for Emotion-Specific Goal Modification
Organization:
American Psychological Association Annual Convention
Location:
Orlando, Florida
Year:
2012


Title:
How Sadness Signals Danger of Over-Indulgence
Organization:
Association for Consumer Research
Location:
Vancouver, British Columbia
Year:
2012


Title:
How Sadness Signals Danger in Indulgent Goal-Pursuit
Location:
Las Vegas, Nevada
Year:
2012


Title:
Survival Mindset and Food Choices
Location:
Las Vegas, Nevada
Year:
2012


Title:
Survival Mindset and Food Choices
Location:
Washington D.C.
Year:
2011


Title:
Survival Mindset and Food Choices
Location:
St. Louis, Missouri
Year:
2011


Title:
Survival Mindset and Food Choices
Location:
Atlanta, Georgia
Year:
2011