Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

Course Tracks


Advertising and Digital Marketing
Highly Recommended:

MKTG 4025 Advertising
MKTG 4027 e-Marketing
MKTG 4030 Branding
MKTG 3085 Consumer Behavior

Suggested Courses:

MKTG 4034 Shopper Marketing
MKTG 3080 Marketing Research
MKTG 4026 Influencer Marketing
MKTG 5085 Marketing Strategy
MKTG 4071 International Marketing

Consider These Electives:

DAAP 2013C Guide to Design (FA BoK)
DAAP 3000 Applied Trend Research and Analysis
(Note: you can count DAAP 2013C or DAAP 3000 toward your Marketing major--but you can count only one course, not both)
DAAP 2011 Fundamentals of Photography Design (FA BoK)
FAA 1035 Basic Video (FA BoK)
ENGL 3069 Introduction to Web Authoring
ENGL 3072 Multimedia Writing
ENGL 3074 Rhetoric of Social Media
ENGL 3077 Visual Rhetoric
ENGL 5022 (6022) Promotional Writing
ENGL 5023 (6023) Reports and Proposals
COMM 2042 Intro to Public Relations
COMM 2043 Public Relations Writing
ANTH 3089 Business Anthropology



Brand Management

Highly Recommended:

MKTG 4030 Branding
MKTG 5085 Marketing Strategy
MKTG 4020 Product Management
MKTG 4034 Shopper Marketing
MKTG 3085 Consumer Behavior
MKTG 4071 International Marketing

Suggested Courses:

MKTG 4025 Advertising
MKTG 4033 Retailing
MKTG 4021 New Product Development
MKTG 7014 Marketing Innovation Tools

Consider These Electives:

DAAP 2013C Guide to Design (FA BoK)
DAAP 3000 Applied Trend Research and Analysis
(Note: you can count DAAP 2013C or DAAP 3000 toward your Marketing major--but you can count only one course, not both)
Finance courses
ENGL 5022 (6022) Promotional Writing
ENGL 5023 (6023) Reports and Proposals
ANTH 3089 Business Anthropology



Consumer Insight & Marketing Research

Highly Recommended:

MKTG 3085 Consumer Behavior
MKTG 3080 Marketing Research
MKTG 5085 Marketing Strategy
MKTG 4021 New Product Development
MKTG 4071 International Marketing

Suggested Courses:

MKTG 4034 Shopper Marketing
MKTG 3000 Professional Selling
MKTG 4026 Influencer Marketing
MKTG 5085 Marketing Strategy
MKTG 4021 New Product Development
MKTG 4014 Marketing Innovation Tools

Consider These Electives:

BANA courses in Analytics
BANA 6037 Data Visualization
ENGL 5023 Reports and Proposals
ENGL 4092 Technical and Scientific Writing
DAAP 2013C Guide to Design (FA BoK)
DAAP 3000 Applied Trend Research and Analysis
(Note: you can count DAAP 2013C or DAAP 3000 toward your Marketing major--but you can count only one course, not both)
ANTH 3089 Business Anthropology
ANTH 3067 Demographic Anthropology
ANTH 3074 Forms of Seeing
SOC 2030 The Individual in Society
SOC 3055 Population Change


Marketing Innovation

Highly Recommended:

MKTG 4021 New Product Development
MKTG 4014 Marketing Innovation Tools
MKTG 3080 Marketing Research
MKTG 5085 Marketing Strategy
MKTG 4071 International Marketing

Suggested Courses:

MKTG 4030 Branding
MKTG 3085 Consumer Behavior
MKTG 4022 Business to Business Marketing

Consider These Electives:

DAAP 2013C Guide to Design (FA BoK)
DAAP 3000 Applied Trend Research and Analysis
(Note: you can count DAAP 2013C or DAAP 3000 toward your Marketing major--but you can count only one course, not both)
ANTH 3089 Business Anthropology
Entrepreneurship courses
ENGL 5022 (6022) Promotional Writing
ENGL 5023 (6023) Reports and Proposals
ENGL 4092 Technical and Scientific Writing


Professional Selling

Highly Recommended:

MKTG 3000 Professional Selling
MKTG 4000 Strategic Selling
MKTG 5000 Sales Practicum
MKTG 3085 Consumer Behavior

Suggested Courses:

MKTG 4023 Sales Management
MKTG 4022 Business to Business Marketing
MKTG 4026 Influencer Marketing
MKTG 4071 International Marketing

Consider These Electives:

BANA 6037 Data Visualization
ENGL 5022 (6022) Promotional Writing
ENGL 5023 (6023) Reports and Proposals
ENGL 4092 Technical and Scientific Writing
DAAP 2013C Guide to Design (FA BoK)
DAAP 3000 Applied Trend Research and Analysis
(Note: you can count DAAP 2013C or DAAP 3000 toward your Marketing major--but you can count only one course, not both)


Retail Management & Shopper Marketing

Highly Recommended:

MKTG 4033 Retailing
MKTG 4034 Shopper Marketing
MKTG 3000 Professional Selling
MKTG 3085 Consumer Behavior
INTB 3090 International Retailing

Suggested Courses:

MKTG 4032 Sales Management
MKTG 4022 Business to Business Marketing
MKTG 4024 Services Marketing
MKTG 4025 Advertising
MKTG 4071 International Marketing

Consider These Electives:

DAAP 2013C Guide to Design (FA BoK)
DAAP 3000 Applied Trend Research and Analysis
(Note: you can count DAAP 2013C or DAAP 3000 toward your Marketing major--but you can count only one course, not both)
OM 4088 Services Management
ENGL 5022 (6022) Promotional Writing
ENGL 5023 (6023) Reports and Proposals
DAAP 2021 Fashion in the Public Eye
DAAP 2011 The Business of Fashion