Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

Retail Management & Shopper Marketing

Retail Management and Shopper Marketing professionals focus on achieving company success through both traditional retail as well as omnichannel marketing techniques and applications. They utilize consumer insights, marketplace data, and technology to ensure consumers have access to products and services

Current Job Offerings

Meet Students Like You

Read about their professional experiences, engagement, educational track, and career successes.

Recommended Activities 

1. Get involved with the Network of Executive Women: Women focused on the consumer packaged goods industry.

2. INTB 3090 International Retailing

  • Study Abroad: Milan Italy (course counts toward a Marketing major)

3. Consider a Sales Minor

4. Consider a Business Analytics Minor

5. Consider a Fashion Design Studies Minor

6. Join UC Fashion Association

7. Join UC American Marketing Association

Top Hiring Companies

The Kroger Co.
Procter & Gamble
The Kellogg Company
Fifth Third Bank
L Brands
The Hershey Company
The Kraft Heinz Company
Johnson and Johnson
Colgate-Palmolive Company

Why Retailers Must Restructure In 2016

"Innovative thinking and serious restructuring is urgently needed but only modest incremental changes are imminent. I have many reasons to worry about traditional retailers as 2016 gets underway." (Loeb, 2016)

Interested in the future of retail stores and the urgency of change as consumer shopping behavior shifts? 

Best vs. Next Practices: Top 5 Shopper Makreting Trends in 2016

Seamless Shopping Experiences are just one of five trends happening in the retail world of 2016.

According to the article, "More than half of Black Friday shoppers were using mobile devices while at retail. Shoppers are not making a distinction between an online brand experience and in-store brand experience. They expect both environments to deliver the same product, quality and customer service." (Brooks, 2016)

Industry Leaders