Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business
MarketingInnovation

Marketing Innovation

Research & Development - Develop new product ideas based on consumer needs and test them with customers.


Product Development Manager - Identify target market segments, and brainstorm ways of reaching those market segments through advertising or other outreach strategies.

Consumer Products Manager - Identify target consumers, engage them through polling and market data, and develop products that speak to them.


Marketing Innovation professionals ensure a company or organization continues to grow through creative thinking, planning, and execution of products, services, and approaches to meet evolving consumer needs. They use consumer insights, sales data, and marketplace knowledge to consider enhancements and additions to product/service lines and strategic business approaches.

Current Job Offerings

Check Career Services here!


Meet Students Like You

Read about their professional experiences, engagement, educational track, and career successes.

Top Hiring Companies

Cintrifuse
The Brandery
Cincy Tech


Industry&Trend
5 Must-Have Skills for the Modern Marketer

Find out what five skills a Marketer needs to survive in the industry today according to the MarTech USA Conference. 

3 Ways Wearable Tech Will Change Marketing
"While today’s U.S. consumers might own one wearable device, by 2020, the typical U.S. consumer will have eight, according to Warren Kay, the Austin, Texas-based vice president of advertising at Under Armour Connected Fitness..." (Ama.org)
Industry Leaders
  • Scott Brinker, Chiefmartec blog