Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

Marketing Innovation

Research & Development - Develop new product ideas based on consumer needs and test them with customers.

Product Development Manager - Identify target market segments, and brainstorm ways of reaching those market segments through advertising or other outreach strategies.

Consumer Products Manager - Identify target consumers, engage them through polling and market data, and develop products that speak to them.

Marketing Innovation professionals ensure a company or organization continues to grow through creative thinking, planning, and execution of products, services, and approaches to meet evolving consumer needs. They use consumer insights, sales data, and marketplace knowledge to consider enhancements and additions to product/service lines and strategic business approaches.

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5 Must-Have Skills for the Modern Marketer

Find out what five skills a Marketer needs to survive in the industry today according to the MarTech USA Conference. 

3 Ways Wearable Tech Will Change Marketing
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Industry Leaders
  • Scott Brinker, Chiefmartec blog