Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

Areas Of Focus

Advertising & Digital Marketing:

Advertising and Digital Marketing professionals promote a company or organization’s brand through a variety of integrated communications channels. They use both traditional communication vehicles as well as newer, emerging types of communication to maximize brand awareness, preferences, and profit. Salaries in the Advertising profession can range from $38,000 for an entry-level Account Coordinator at an Advertising/Branding agency, to well over $100,000 for and agency Account Director or corporate Marketing Director. Digital Marketing professionals have the ability to earn salaries in the range of $88,000 to $130,000.

(Source: The Creative Group 2016 Salary Guide, www.creativegroup.com/salary-center) 

 

Brand Management:

Brand Management professionals focus on the planning and execution of activities and initiatives that grow brand awareness, preference, and profits. They use consumer insights, marketplace data, and sales forecasts to analyze and evaluate brand performance, and interact with all areas of manufacturing, supply chain, and related business functions to ensure brands continually meet the needs of consumers. Salaries for Brand Management professionals can range from $65,000 for entry-level professionals, to well over $100,000 for seasoned Brand Managers.

(Source: The Creative Group 2016 Salary Guide, www.creativegroup.com/salary-center)

 

Marketing Innovation:

Research & Development - Develop new product ideas based on consumer needs and test them with customers

Product Development Manager - Identify target market segments, and brainstorm ways of reaching those market segments through advertising or other outreach strategies
Consumer Products Manager - Identify target consumers, engage them through polling and market data, and develop products that speak to them.

Marketing Innovation professionals ensure a company or organization continues to grow through creative thinking, planning, and execution of products, services, and approaches to meet evolving consumer needs. They use consumer insights, sales data, and marketplace knowledge to consider enhancements and additions to product/service lines and strategic business approaches.

Marketing Innovation professionals have the ability to earn salaries in the range of $60,000* to well over $100,000*. 

(Source: The Creative Group 2016 Salary Guide, www.creativegroup.com/salary-center)
* estimate

 

Consumer Insight & Marketing Research:

Consumer & Marketing Knowledge - Conduct research studies, surveys, interviews, and observations to provide insights into your consumers.

Research Analyst - Assist with the execution of marketing research studies by compiling, analyzing, and interpreting marketing research data.

Shopper Marketing - Consumer Insights and Marketing Research professionals provide the information, analysis, and recommendations necessary to help companies succeed in meeting their organizational goals and objectives. They are involved in the planning, execution, analysis, and reporting of a variety of qualitative and quantitative data that are used to support recommended actions to grow an organization.


Salaries in the Consumer Insights and Marketing Research profession Can range from $48,000 for an entry-level researcher, to almost $100,000 for professionals with 3 or more years experience.

(Source: The Creative Group 2016 Salary Guide, www.creativegroup.com/salary-center)

 

Professional Selling:

Professional Selling involves the use of techniques and processes aimed at growing a business through relationship building and generation of sales. These professionals use their strengths in customer research, presentation, and negotiation to achieve corporate goals for sales and profits.

Sales Professionals have the ability to earn salaries in the range of $40,000 for entry-level professionals, to well over $100,000 for seasoned professionals.

 

Retail Managment & Shopper Marketing:

Retail Management and Shopper Marketing professionals focus on achieving company success through both traditional retail as well as omnichannel marketing techniques and applications. They utilize consumer insights, marketplace data, and technology to ensure consumers have access to products and services


Retail Management and Shopper Marketing professionals have the ability to earn salaries in the range of $35,000* for entry-level professionals, to over $100,000* for experienced professionals.

(Source: The Creative Group 2016 Salary Guide, www.creativegroup.com/salary-center)
* estimate