Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

Women in Sales course

Dr. Jane Ziegler Sojka

Dr. Sojka leads the Women In Sales classes at the University of Cincinnati.

Observation and research has taught us that women have different styles of communication, selling, and negotiating, than men.   The purpose of our Women in Sales course is to introduce those principles and processes of professional selling that students will use to start their career and/or succeed in the sales profession.

Our students gain a new perspective of the role of the salesperson in today's business world.  They gain gain confidence in their ability to prospect, uncover client needs, handles objections, negotiate and build relationships.  In essence, we are empowering women which empowers everyone.  

Dr. Jane Sojka uses a combination of classroom discussion, role plays, and experiential learning activities in the classroom.  She engages with the Center's corporate sponsors to  create valuable co-curricular activities for our students and sponsors. These activities include:  Elevator Speech practice, Telephonic Skills, and an end of semester Sales Role Play. 

Students have several written assignments throughout the semester.  Examples of those assignments are a Resiliency Self-Assessment paper, a Professional Refusal E-mail, a Cold Call Report, a Negotiation Report, a Sales Expo Reflection Paper, and a Dress 2 Impress report. Each of these assignments builds on the foundation of developing a young professional with excellent business and sales ethics.

The Women in Sales class at UC is generating a lot of positive conversations and producing powerful and strong female business students.