The Data Revolution with Stuart Aitken

Our April luncheon features guest speaker, Stuart Aitken, CEO of 84.51°, formerly dunnhumby USA.  Stuart will share with us his interesting journey, both professionally and personally and then he’ll talk about his passion – data.

How can the information you collect be beneficial to your customer and your business?  We’ll explore the basic principles of data analysis and how to view information through the customer’s lens.

Stuart will share how data builds brand loyalty and can create customers for life.  We’ll take a look at the right way and the wrong way to reward new and existing customers for the behavior you seek.  It’s not all about cost.

Data is useful to every size and type of business.  Hear Stuart Aitken share the best practices to collecting, connecting and using data.



Stuart Aitken, Chief Executive Officer, 84.51°

In the era of Big Data, Stuart Aitken knows that a personal connection is what really matters. With an extensive background in technology and marketing, he’s a firm believer in using data science to make people’s lives easier. Stuart previously served as CEO of dunnhumbyUSA for six years. Prior to that, he was Executive Vice President and Chief Marketing Officer for arts-and-crafts retailer Michael’s Stores.  For nearly a decade, he managed loyalty marketing, data analytics, innovation, and category management at North American grocery retailer Safeway.

Stuart leads the 84.51° team of 600-plus associates as they work together to put the consumer at the center of every business decision. While their work is fueled by a longitudinal approach to complex data analytics, it’s ultimately driven by a simple desire to know and connect better with customers.

Stuart serves on the board of directors for the CincinnatiUSA Regional Chamber and on the board of trustees for the Cincinnati Symphony Orchestra, for the Federal Reserve Bank of Cleveland, Andy and Jordon Dalton Foundation, and on the Board of the CRBC.  He was also selected as a 2010 “Pink Tie Guy” ambassador for breast health by the Susan G. Komen For the Cure of Greater Cincinnati.  He is also on the Board of Journal Media Group.

Aitken holds a bachelor’s and a master’s degree in Information Management and also worked as a software industry consultant and as a technology professor.



When:  April 20, 11:30 a.m. – 1:30 p.m.
What:  Luncheon
Attire:  Business casual
Location:  Sharonville Convention Center, 11355 Chester Road, Cincinnati
Cost: Members: $39
Non-Members: $99
Who should come:  Goering Center Core Members, family members and management teams, Associate Members, Corporate Partners and community business leaders