Our April luncheon features guest speaker, Stuart Aitken, CEO of 84.51°, formerly dunnhumby USA. Stuart will share with us his interesting journey, both professionally and personally and then he’ll talk about his passion – data.
How can the information you collect be beneficial to your customer and your business? We’ll explore the basic principles of data analysis and how to view information through the customer’s lens.
Stuart will share how data builds brand loyalty and can create customers for life. We’ll take a look at the right way and the wrong way to reward new and existing customers for the behavior you seek. It’s not all about cost.
Data is useful to every size and type of business. Hear Stuart Aitken share the best practices to collecting, connecting and using data.