Become Indispensible


Research shows that customers or clients rely on their emotional experience when forming brand loyalty.  Surprisingly, it’s not price or even quality of service. 

When our clients behave as if we are an extension of their own team, that is when we know we have built a trusted partnership and truly add value to their business.
Jeanne Bruce, CFO/COO Hyperquake

So how can you create the relationship that makes you indispensable to your clients and maintain that customer mindset?  At our February luncheon, we’ll hear how four regional companies developed a customer intimacy model for their businesses and the results they’re experiencing.



Our February panel will be moderated by Jeanne Bruce, CFO/COO of Hyperquake, and includes a lineup of senior executives who are leading top BtoB and BtoC businesses from across the region.




Jeanne Bruce

  • CFO/COO, Hyperquake.  With responsibility for overall financial management, reporting and budgeting, Jeanne also oversees corporate functions including controller, human resources and benefits administration. Jeanne co-founded Hyperquake in 2000 and is on the executive team, which sets overall direction for the company. Prior to Hyperquake, she was a principal at Bruce Design, where she served as vice president and controller and played an integral part in the 2004 Bruce Design/Hyperquake merger. Earlier in her career, Jeanne was a marketing manager for Lexis/Nexis in Dayton, Ohio. She most recently served as treasurer on the Executive Committee for the Tri-State Chapter of the Leukemia and Lymphoma Society and is past board president of Our Daily Bread.


Greg Ries

  • Executive Vice President & CFO, Mike’s Carwash. Greg joined Mike’s Carwash in April of 2014 and was tasked with creating and staffing Mike’s new support location in Loveland, Ohio, which came on-line in October 2014. He is an experienced finance and accounting professional who also possesses an extensive background in customer service. A former member of the United States Air Force, Ries worked in the U.S. Government sector prior to relocating to Cincinnati where he eventually took a role at Executive Jet Management (EMJ), a Berkshire Hathaway company. During his time at EJM, he filled roles as director of client billing, controller and vice president of financial reporting before being named national vice president of owner services responsible for overseeing service delivery and customer experience. Ries is a graduate of Troy University with a bachelor’s of science in accounting.


Rick Maxwell

  • President/CEO, Full Service Networking.   As an entrepreneur, Rick has been instrumental in the growth of two companies, Modern Office Methods (MOM) and OfficeWare. Today, he continues his business leadership with Full Service Networking.  MOM was founded by Rick’s father-in-law, Bob McCarthy. Rick joined in 1976 as a sales representative, was soon promoted to vice president of sales and, ultimately, elevated to president in 1986. In 1995, he acquired the southern region of MOM, forming Louisville-based OfficeWare as a document solutions provider. In 2009, Cincinnati-based Full Service Networking was acquired as a strategic acquisition, allowing OfficeWare to accelerate its value proposition as a technology office solutions provider and providing diversification in markets and service offerings.  Since 1986, Rick has been an active member, officer and past chairman of Cincinnati YPO and WPO. In 2010, he was a regional finalist in the Ernst and Young Entrepreneur of the Year program and in 2012, Rick was named the Deal Maker Entrepreneur Award recipient by the Cincinnati Chapter of the Association for Corporate Growth. He has always given back to the communities in which his companies conduct business.


John Westheimer

  • President, Cincinnati Commercial Contracting.  John founded Cincinnati Commercial Contracting (CCC) in 1995 based on the principles of honesty, integrity and quality.  A client-focused, full service commercial and industrial construction management and real estate company, CCC also owns and manages many of the commercial buildings it constructs. The company has extensive experience in building pre-engineered and conventional steel buildings, crane buildings, hard wall and wood frame construction. Born and raised in Cincinnati, Ohio, John’s family founded The Westheimer Company in the 1900s and since that time, the family business has earned a reputation for integrity and quality throughout the Cincinnati area.


When:  Febuary 17, 2016, 11:30 a.m. - 1:30 p.m.

What:  Luncheon

Attire:  Business casual

Location:  Sharonville Convention Center, 11355 Chester Road, Cincinnati

Cost:  Members: $39;  Non-Members: $99

Who should come:  Goering Center Core Members, family members and management teams, Associate Members, Corporate Partners and community business leaders