Research shows that customers or clients rely on their emotional experience when forming brand loyalty. Surprisingly, it’s not price or even quality of service.
When our clients behave as if we are an extension of their own team, that is when we know we have built a trusted partnership and truly add value to their business.
Jeanne Bruce, CFO/COO Hyperquake
So how can you create the relationship that makes you indispensable to your clients and maintain that customer mindset? At our February luncheon, we’ll hear how four regional companies developed a customer intimacy model for their businesses and the results they’re experiencing.