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Rhinegeist Event Showcases Top Tri-State Intrapreneurs

By Jacob Fortner, Marketing Coordinator, The Goering Center
April 2016

Intrapreneurs are self-motivated, creative thinkers who pursue innovation, and Cincinnati is home to many of them.

On March 16, 2016 the Goering Center hosted “Intrapreneurs: Empowered to Innovate” - a discussion panel of startup CEOs who brought innovation to their family businesses. The late afternoon event was held at Rhinegeist, a brewery located in historic Over the Rhine, and was presented by corporate sponsors Graydon Head, KeyBank and Mellot & Mellot.

Dominic Franchini, Vice President for HORAN, led the conversation between Andy Nielsen of Everything But The House (EBTH), Jake Rouse of Braxton Brewing Company and Will Housh of HVAC.com. The private events brewery room was the perfect backdrop as panelists shared stories just like friends chatting over drinks. Topics included growing up around the business, how they launched their start-ups and current goals.

The young panelists were transparent. Rouse stressed the importance of knowing the full operation of a business. Just before coming to the event, he changed his typical routine to experience a day-before-St. Patrick’s Day shift on the brewery floor – which started at 4 a.m. The story got Rouse a fist bump from Andy Nielsen, and a chuckle from the audience.

When Housh was asked to share words of wisdom in closing, his response captured the purpose of the event: he was happy to soak in what the other two intrapreneurs were sharing.



“Every firm needs to focus on innovation as part of their long-term strategic plan.  All three of these firms validated that and were most impressive as they also had to maneuver within a family owned business."
Julie Highley


After the panel, the room was lively and loud as business leaders caught up with friends and made new ones while enjoying food and drinks.

“Great ideas and products are a direct result from letting your leaders think and experiment,” said Julie Highley, Horan Vice President and chair of the Goering Center’s Membership Committee. “Every firm needs to focus on innovation as part of their long-term strategic plan.  All three of these firms validated that and were most impressive as they also had to maneuver within a family owned business.”  

Two more Goering Center afternoon events are set for this year. Join your fellow members for “The Power of Attraction: Why FC Cincinnati Made Cincinnati Home,” July 7 at Nippert Stadium, and “Celebrate Community Engagement” October 27 at Sharonville Convention Center.