2015 2 Column Inner

Sales & Marketing

Return to Business Planning

 

Marketing Overview
Overview of Marketing Course
This is directed to small business owners who are interested in reaching a broader customer base.
Marketing 101 Guide
Covers how to attract and then work to retain a large base of satisfied customers, determine the needs of customers through market research, analyze competitive advantages to develop a market strategy, select specific markets to serve by target marketing, and determine how to satisfy customer needs by identifying a market mix.
Marketing 201 Guide
Covers general ideas, target market, product development, education, resources and information, pricing and payment, marketing communications, media relations, customer service and customer relations, networking and word of mouth, advertising, special events and outreach, sales ideas, and marketing performance.
Green Marketing
Learn how to green your products and services, advertising, green marketing regulations, and market research.
Free Marketing E-book
Explains how to design and execute online marketing campaigns.

 

American Marketing Association (AMA)
Student Resource Center
 provides educational resources for all areas of marketing for student members and AMA collegiate chapter leaders.
AMA Publications
Provides readers with leading-edge ideas, strategic thinking and practical
solutions to challenges facing marketers.
AMA Conferences, Events & Trainings
Provide forward thinking content to keep members at the forefront of marketing practice.

 

Market Research
Identifying Your Customer This course will give you an overview of how to identify your customer and how to market to them.
Understanding Your Customer This course will introduce you to tools and resources that will help you understand your customer and increase sales.
US Census Bureau Search Tactics Use various search tactics provided by the US Census Bureau to perform in depth market research.
Comparing Competition Learn how your business (existing and new) compares to competition.
Google Insights Create fast and simple surveys posted to a network of premium online news, reference and entertainment sites, where it gets embedded directly into content.
Survey Monkey Create free online surveys that can be distributed and analyzed.

 

Advertising

Tips for Advertising Learn several ways to advertise your business.

Ways of Advertising Many options for advertising for a small business.

Low Cost Advertising Options for advertising for a business without much money.

Creating Effective Advertising Ways to make your advertising better.

 

Online Marketing

Digital Marketing Strategies Ways to market your business online.

Online Advertising Tips Leveraging social media as a low cost online marketing.

How to do Online Marketing Ways to improve search engine optimization.

Do you need Online Marketing Assess if your business needs online marketing