Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

Analytics for Social Good Day

ANALYTICS FOR SOCIAL GOOD DAY 2017 EVENT

February 16, 2017 Tangeman University Center

8:00am - 4:30 pm

Three keynote speakers will present in the morning session, and the afternoon will feature technical presentations and case studies by analytics software companies

The day will kickoff with a networking breakfast where attendees will get to meet fellow analytics professionals as well as master's students from the University of Cincinnati programs in Information Systems and Business Analytics.

Following this event the Cincinnati  Tableau Users Group will be meeting.  The Tableau User Group meeting is free and open to all.  Please register here for Tableau User Group.


 

Analytics Training

Intermediate R   Feb 23 & 24
Tableau Training  March 16 & 17
Data Visualization May 4 & 5 
Applied Analytics with R   May 25 & 26

Morning Keynote Speakers

"Data Science for Social Good: Challenges & Successes"

DataKind is a nonprofit that harnesses the power of data science for social good. We bring together teams of data science volunteers with social change organizations to help them leverage data science to maximize their impact. In this talk, we'll review many of our successful projects and outline what makes for a strong data science project (and what doesn’t). We’ll describe the underlying components for project success, the scoping process, the data science methods used, and impact. While DataKind operates in the nonprofit and social sector, the way it scopes data science projects can be applied to the for-profit world. Attendees will walk away with best practices in applying data science to tough social (and business) challenges and the components needed to implement successful high-impact projects.

Jordan Goldmeier Keynote

Jordan Goldmeier, DataKind is a Data Scientist, Author, Speaker and Contrarian. He is an internationally recognized data science/analytics professional and visualization expert, author, and speaker, owner of Cambia Factor, a data consulting agency, and the author of Advanced Excel Essentials (Apress 2014) and Dashboards for Excel (Apress 2015). He has also consulted with and provided training for NATO, the Pentagon, and Financial Times among others.

 

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"Stitching together our news reality: Shaping the future of local news with analytics"

In today’s fast moving, social, and app-oriented news environment, what are the challenges facing local news and information organizations when it comes to serving their communities?  Eric Duell shares his perspective and a few examples of how analytics are used at The E.W. Scripps Company to understand which content has relevance, issues of importance in each market, and work in progress to create a more seamless and accessible local media experience.

Eric Duell Social Analytics Keynote

Eric Duell, Vice President, Analytics and Intelligence at The E.W. Scripps Company

I lead organizations to develop analytics and data visualization as a business competency. 
Whether starting on the road to analytics maturity, or when embarking on the path to advanced analytics, my mission is to create value, enhance efficiency, iterate on and develop new products, improve processes, and to navigate the competitive landscape.  I believe we also have a responsibility to teach and mentor the next generation of talented professionals. The masters-level data visualization class in the Carl H. Lindner College of Business at the University of Cincinnati was created as a partnership between the college and me, and as an ongoing member of the adjunct faculty, I work to develop each student to be a better visual storyteller and visual analyst.

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"An Innovative Look at Criminal Justice Analytics"

Every day, the criminal justice system generates massive amounts of data. Much of this data is not available in clear, easily accessible formats, which limits the ability of agencies to use their own data to its full potential.  Accessing data is the first key step in any visual analytics process. ICS provides criminal justice practitioners the ability to effortlessly access, integrate, analyze and visualize data, and then, clearly show the results as either interactive web pages or as figures in reports or papers. ICS, through the use of open data, open analytics and open visualization, makes criminal justice agencies more efficient, more effective, and more transparent.  When citizens of a community perceive their local law enforcement entity as an efficient, effective and transparent organization, the agency will benefit from increased legitimacy and trust in the communities they serve.

Dan FGerard Social Analytics Keynote

Daniel Gerard, Operational Director of the UC Institute of Crime Science in the School of Criminal Justice and Murat Ozer, Research Associate, UC Institute of Crime Science:

Captain Daniel W. Gerard, M.S. recently retired after 30 years of service with the Cincinnati, Ohio Police Department (CPD) and is the Director of Operations for the Institute of Crime Science.  He received his B.S. and M.S. in Criminal Justice from the University of Cincinnati, is a graduate of the Southern Police Institute at the University of Louisville, and completed the Senior Management Institute for Police offered by the Police Executive Research Forum.  Captain Gerard has served as an invited speaker, trainer, instructor and consultant for numerous police agencies and universities throughout the United States and Canada. His areas of expertise include: violence reduction, criminal gangs, traffic safety, the use of social media in criminal investigations, evidence-based policing, place-based policing, police and academic partnerships, data visualization and analytics, police management and police research.

Murat Ozer Social analytics Keynote

Murat Ozer, Research Director, UC Institute of Crime Science

Murat Ozer, Ph.D., is the Research Director of the University of Cincinnati’s Institute of Crime Science (ICS), and is a retired Major in the Turkish National Police, with a specialization in counter-terrorism.  As the Director of Research at ICS, he manages large volumes of data and creates relational databases/systems that effectively turn raw data into actionable knowledge and intelligence. Dr. Ozer’s focus is to bridge the gap between practitioners and academic world by closely working with police departments both in the US and abroad. Dr. Ozer’s current research interests include: developing early warning systems using big data analytics, violence reduction strategies, anti-terrorism policies, and data driven crime prevention efforts in police agencies.


Lunch will be extended to allow attendees to meet the speakers

Afternoon Analytics Tutorials and Solutions (details will be available soon)

There will be three afternoon sessions and nine presentations; three in each session, 1:30-2:30, 2:50-3:50PM and 4:00-5:00PM.  You will be able to choose 1 presentation during each session for a total of three. Space is limited and attendees can sign up for software demonstrations when they check in.

1:30-2:30PM

  • DOMO: Dan Roden Sr. Director, Product Advocacy: It’s Not What You Know, But How You Share it

Insights driven from data are often trapped inside of spreadsheets shoved into inboxes that are already overflowing with emails that are never opened. Consequently, the efforts of analysts and BI teams are rarely leveraged for better decision making. Come see how companies are breaking free of traditional BI methodologies to embrace the future by leveraging automation, self-service, and collaboration to get data to the right people at the right time to make the best decisions.

  • ROUNDTOWER: : Jack Leblanc, VP of Technical Services Splunk Practice: How Splunk helped bring free Wi-Fi to NYC  

    In 2016, New Yorkers across all five boroughs received the gift of LinkNYC, the next generation phone booth. Developed with an innovative and community-first approach, LinkNYC is a cloud based kiosk providing free Wi-Fi and emergency calls throughout New York City. Expanding through internal IT ops and security applications, a Splunk integration collects LinkNYC’s hardware health data and automatically opens support tickets when metrics are out of range. The kiosks prove to be increasing relevant to the community as usage data is gathered and analyzed allowing kiosk features to be tweaked in a moment's notice, optimizing the end user experience. Hear how analytics is helping people across the Big Apple receive seamless and secure Wi-Fi and learn how this technology can be applied in other use cases.

  • MICROSOFT: Colby Ford and Andy Lathrop:  Predictive modeling of vegetation density using R and a cloud data platform

A satellite known as Landsat 8 orbits the Earth and captures images of its surface. Information around vegetation density can be calculated from the collected satellite imagery for a particular plot of land. Combining the vegetation density data with other real-world data such as temperature and rainfall statistics, we generate a large, multifaceted dataset for use in the prediction of vegetation density changes over time. Utilizing Microsoft Azure cloud technologies, such as the Data Lake Store along with HDInsight (Hadoop) with R Server to shape and analyze the data, we then generate an advanced machine learning model predicting vegetation density.

2:30-2:50PM- AFTERNOON BREAK

2:50-3:50PM

  • CLOUDERA: Travis Swank: Using Cloudera for Good

Data can be used for many purposes. Major corporations aren't the only ones who have realized it can help drive customer insights, improve efficiencies, mitigate risk, and ultimately improve their bottom line. Organizations like THORN, Children's Hospitals and a nearby transportation agency have all been able to make a real impact on human lives with the use of their data. Join this session to hear real life use cases on how some organizations are truly using data to make a significant impact on the world. 

  • Astronomer: Andy Ruberg, Director: Data: Beyond the Buzzword BS

Description: The world is changing - data is everywhere and created by everything. The world creates 2.5 quintillion bytes of data per day. With that volume and velocity of data comes buzzwords: data science, machine learning, artificial intelligence. How do we sift through the buzzwords to innovate and create new business models that influence the world for good. Data is an asset to organizations and it must be put to work just like any other resource. However, data can be used for good or for bad. We see bad in the cyber warfare and hacking to influence and terrorize countries, companies and people. We see the good in organizations who are harnessing their data to improve the impact on the environment, create better healthcare, help feed the world, predict malaria outbreaks and build new businesses. Listen in on our session to hear how organizations use their data to drive energy efficiencies, rally participation in the arts and assist students in navigating the complexities of the college application process.

  • TBD

4:00-5:00PM

  • CLOUDERA-Glenn Wilchacky, Account Executive: Data Driven Decision Making in Higher Education

In this session, Cloudera will discuss powerful new applications for Big Data in Higher Education and the direct impact on student success. We’ll share examples of new and meaningful data insights for students and professors and the transformations in academic results and life-time learning that these insights make possible. We’ll also describe how this technology unlocks the answers to bigger questions that are contained in data that’s generated every day. Which student actions are associated with better learning and higher grades?  Which actions are best indicators of satisfaction and engagement? What predictors can alert to a student at risk while there’s still an opportunity to intervene? What grade is a student likely to receive without intervention? This session will deliver the Big Data foundation needed for the University of Cincinnati Information Technology and Business Intelligence leadership to begin thinking about which use cases will deliver the strongest value.

  • MICROSOFT: Colby Ford and Andy Lathrop:  Predictive modeling of vegetation density using R and a cloud data platform

A satellite known as Landsat 8 orbits the Earth and captures images of its surface. Information around vegetation density can be calculated from the collected satellite imagery for a particular plot of land. Combining the vegetation density data with other real-world data such as temperature and rainfall statistics, we generate a large, multifaceted dataset for use in the prediction of vegetation density changes over time. Utilizing Microsoft Azure cloud technologies, such as the Data Lake Store along with HDInsight (Hadoop) with R Server to shape and analyze the data, we then generate an advanced machine learning model predicting vegetation density

  • TABLEAU/STRIVE:  Geoff Zimmerman, Etnyre Osias, Spencer Baucke: Using Data to Improve Education, from Cradle to Career
    In order to improve education, measurement strategies are important at the community, institutional, and individual levels.  StrivePartnership works to galvanize our region’s education ecosystem of institutions, funders, businesses and neighborhood organizations through technical support and other resources.  Join this session to learn about specific examples of how the partnership is visualizing and using data to make an impact locally.  You’ll also hear about a Tableau data fellowship that the StriveTogether organization has developed to increase the capacity of communities across the country to improve education outcomes through data analytics.

Your registration gives you access to all sessionsnetworking breakfast, the keynote presentations, lunch and tutorials and solutions .  Parking vouchers will be provided at check-in.

Special Event @ 5:30 PM
There will be a Cincinnati Tableau User Group Meeting in room 400B following this event.  The User Group meeting is free and open to all who want to attend.  Registration is requested

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PREMIER EVENT SPONSORS

Social analytics premier Sponsors
KEY EXHIBITOR SPONSORS
Social Analytics Key Exhibitor

Tentative Event Agenda

GREAT HALL
7:30 - 8:10AM: Registration and Networking Breakfast
8:10 - 8:30AM: Welcome Message: Glenn Wegryn, Executive Director, University of Cincinnati Center for Business Analytics
8:30 - 9:30AM:  Jordan Goldmeier DataKind
9:30 - 10:30AM: Eric Duell EW Scripps
10:30 - 11:00AM: Coffee Break
11:00 - 12:00PM: Daniel Gerard & Murat Ozer, UC Institute of Crime Science
12:00 - 1:20PM: Lunch & Meet the Speakers
ROOMS 400 A, B or C

1:30 - 2:30PM: Software Demo Session 1:  Domo, Microsoft, Roundtower
2:30 - 2:50PM: Afternoon Break
2:50 - 3:50PM: Software Demo Session 2:  Cloudera, Astronomer, Tableau
4:00  -5:00PM: Software Demo Session 3: Cloudera, Microsoft, TBD

ROOM 400B
5:30 - 8:00 PM Tableau User Group (free event open to all). Please register here