David Szymanski
Dean and Professor of MarketingProfessional Summary
Dr. David M. Szymanski was recently appointed as the ninth dean of the University of Cincinnati College of Business. He previously was the JC Penney Chair of Retailing Studies and served as director of the Center for Retailing Studies at Texas A&M. He also serves on the board of directors for Officemax Incorporated. He earned his BA in economics at the University of North Carolina-Asheville, his MA in economics at Vanderbilt University, and his MBA and PhD in marketing at the University of Wisconsin-Madison.
Contact Information
Phone:
513-556-7001
Fax:
513-556-7069
Teaching Interest
- Retailing Strategy, Retailing Management and Consulting, Marketing Strategy, Marketing Management, Consumer Behavior, and Advertising
Research Interest
- Marketing Strategy, Retail Strategy, Product Innovation, Customer Satisfaction, Applied Meta-Analysis, Personal Selling and Sales Management, and CMO Decision Making
Organization:
Texas A&M University
Title:
JCPenney Chair of Retailing Studies
End Date:
2010-12-31
Organization:
Texas A&M University
Title:
Professor of Marketing
End Date:
2010-12-31
Organization:
A&M University
Title:
Professor of Marketing
End Date:
2010-12-31
Organization:
Texas A&M University
Title:
Diector, Center for Retailing Studies
End Date:
2006-12-31
Organization:
Texas A&M University
Title:
Al an Marion Withers Faculty Research Fellow
End Date:
2002-12-31
Organization:
Texas A&M University
Title:
Associate Professor of Marketing
End Date:
2001-12-31
Organization:
Texas A&M University
Title:
Associate Director Center for Retailing Studies
End Date:
2000-12-31
Organization:
Texas A&M University
Title:
Assistant Professor of Marketing
End Date:
1993-12-31
Organization:
State of Tennessee
Title:
Program Auditor, Comptroller of the Treasury
End Date:
1981-12-31
Description
Dates:
2010-08-01
Organization:
American Marketing Assn. Summer Educators' Conference
Name:
Best Paper Award, Overall Conference
Year Received:
2002
Organization:
American Marketing Assn. Summer Educators' Conference
Name:
Best Paper Award, Technology & Innovation Track
Year Received:
2002
Organization:
Mays College, Texas A&M University
Name:
Distinguished Researcher Award
Year Received:
2002
Organization:
Mays College, Texas A&M University
Name:
Withers Faculty Research Fellow
Year Received:
2002
Organization:
Beta Gamma Sigma
Name:
Inducted into Beta Gamma Sigma
Year Received:
1996
Organization:
Journal of Marketing
Name:
Outstanding Reviewer Award
Year Received:
1996
Organization:
Assn. of Former Students of Texas A&M University
Name:
Distinguished Teaching Award, Texas A&M University
Year Received:
1995
Organization:
Texas A&M University
Name:
Finalist for Koldus Faculty & Staff Achievement Award
Year Received:
1995
Organization:
Annual Conference of Admin Sciences Assn. of Canada
Name:
Best Paper Award, International Track
Year Received:
1994
Organization:
Assn. of Former students Texas A&M University
Name:
Distinguished Teaching Award, Mays College & Graduate School of Business
Year Received:
1994
Organization:
Golden Key National Honor Society
Name:
Inducted into Golden Key National Honor Society
Year Received:
1994
Organization:
Mays College, Texas A&M University
Name:
Distinguished Researcher Award
Year Received:
1993
Organization:
First World Busines Congress, Internat'l Mgmt. Development Assn.
Name:
Best Paper Award
Year Received:
1992
Organization:
Mu Kappa Tau Award for Outstanding Article in Jrnl of Personal Selling & Sales Mgmt.
Name:
Best Paper Award
Year Received:
1992
Organization:
American Marketing Assn. Dissertation Competition
Name:
First Place
Year Received:
1988
Organization:
Academy of Marketing Science Dissertation Competition
Name:
First Runner-Up
Year Received:
1988
Organization:
University of Wisconsin-Madison
Location:
Madison, WI
Major:
Marketing
Dissertation:
Selling Effectiveness: A Declarative Knowledge and Categorical Process Perspective
Completed:
1987
Degree:
Ph D
Organization:
Vanderbilt University
Location:
Nashville, TN
Major:
Economics
Completed:
1983
Degree:
MA
Organization:
University of Wisconsin-Madison
Location:
Madison, WI
Major:
Marketing
Completed:
1983
Degree:
MBA
Organization:
University of North Carolina-Asheville
Location:
Asheville, NC
Major:
Economics
Completed:
1979
Degree:
BA
Published Contributions
Title:
The Salesperson's Role in Customer Satisfaction and Retailing Performance
Author(s):
Szymanski, David
Troy, Lisa
Troy, Lisa
Year Published:
2010
Publisher:
AMA Winter Conference
Publicly available:
Yes
Title:
Innovativeness and New Product Success: Insights from the Cumulative Evidence
Page(s):
35-52
Author(s):
Szymanski, David
Kroft, Michael
Troy, Lisa
Kroft, Michael
Troy, Lisa
Year Published:
2007
Publisher:
Journal of the Academy of Marketing Science
Publicly available:
Yes
Title:
"Defining a Hall of Fame Retailer," in Ideations
Author(s):
Szymanski, David
Year Published:
2005
Publicly available:
Yes
Title:
Retailing Strategy
Organization:
RIS News
Year:
2007
Title:
Retailing Strategy
Organization:
Microsoftt & HP
Year:
2006
Title:
Retailing Strategy
Organization:
PACE
Year:
2006
Title:
Retailing Strategy
Organization:
Newspaper Assn. of America
Year:
2005
Title:
Retailing Strategy
Organization:
Retail Compliance Council
Year:
2005
