Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

James Kellaris, PhD

James S. Womack / Gemini Chair of Signage and Visual Marketing
Contact Information
E-mail:
Office:
433 Carl H. Lindner Hall
Phone:
513-556-7101
Fax:
513-556-0979
Teaching Interest
  • Marketing Ethics
Research Interest
  • The influences of music on consumers, including affective, cognitive, and behavioral effects of music in advertising and retail environments, hedonic consumption of music, empirical aesthetics, the influence of music on time perception, music and memory - particularly the “earworm” phenomenon.
  • Marketing ethics, including contextual and cultural influences on ethical judgment and choice, ethical decision making processes, judgmental biases, impact of ethical ideologies, cross-cultural differences in ethical criteria and decision processes.
  • Signage as visual branding and marketing communication devices. Design features, visual acuity, processing fluency effects.
Organization:
University of Liverpool, UK
Title:
Visiting professor
Organization:
University of Cincinnati.
Title:
Professor, Womack/Gemini chair holder 9/07-present.
Organization:
École Superieur de Commerce de Toulouse (France)
Title:
Visiting Professor, International Faculty
Organization:
Expert witness services
Title:
Organization:
School of Business, Bond University, Queensland, Australia
Title:
Visiting Professor
End Date:
2003-12-31
Organization:
College of Business, University of Cincinnati.
Title:
Acting Department Head, Marketing
End Date:
2003-05-31
Organization:
College of Business Administration, University of Cincinnati.
Title:
Associate Professor of Marketing
End Date:
2001-08-31
Organization:
ESCEM, Tours, France
Title:
Visiting Professor
End Date:
2001-05-31
Organization:
University of Cincinnati.
Title:
Assistant Professor of Marketing
End Date:
1994-08-31
Organization:
Kennesaw State College, Marietta, Georgia.
Title:
Visiting Assistant Professor of Marketing
End Date:
1989-06-30
Organization:
Georgia State University, College of Business Administration.
Title:
Instructor
End Date:
1988-11-30
Organization:
Georgia State University, College of Business Administration.
Title:
Graduate Teaching Assistant
End Date:
1987-12-31
Organization:
Harris, Inc., Atlanta, Georgia.
Title:
Department Manager/Buyer
End Date:
1984-01-31
Organization:
Title:
Full-time professional musician
End Date:
1979-03-31
Name:
Nominated for Graduate EXCEL award
Year Received:
2007
Name:
Nominated for inaugural class of ATFL
Year Received:
2007
Name:
Darwin T. Turner Scholars Program faculty award
Year Received:
2006
Name:
Ronald J. Dornoff Fellow of Teaching Excellence
Year Received:
2006
Organization:
University of Cincinnati
Name:
EXCEL
Year Received:
1995
Organization:
Chicago
Name:
• Direct Marketing Educational Foundation's DM Institute for Professors
Year Received:
1995
Organization:
University of Cincinnati
Name:
Nominated for Graduate EXCEL award
Year Received:
1994
Organization:
University of Cincinnati
Name:
Nominated for Graduate EXCEL award
Year Received:
1993
Organization:
University of Cincinnati
Name:
Nominated for Graduate EXCEL award
Year Received:
1992
Organization:
Georgia State University
Name:
GTA Teaching Excellence Award
Year Received:
1987
Organization:
Georgia State University, J. Mack Robinson College of Business
Location:
Atlanta, GA
Major:
Marketing
Completed:
1990
Degree:
Ph D
Organization:
Georgia State University, J. Mack Robinson College of Business
Location:
Atlanta, GA
Major:
Marketing
Completed:
1985
Degree:
MS
Organization:
Georgia State University, College of Arts and Sciences
Location:
Atlanta, GA
Major:
French
Completed:
1979
Degree:
Other
Published Contributions
Title:
Hearing, Remembering, and Branding: Guidelines for Creating Sonic Logos
Author(s):
Krishnan, Vijaykumar
Kellaris, James
Kardes, Frank
Pan, Wei
,
Publisher:
Society for Consumer Psychology
Title:
Legends in Marketing: Morris Holbrook
Author(s):
Kellaris, James
Publisher:
SAGE Publications
Publicly available:
Yes
Title:
Marketing Students' Attitudes Towards and Beliefs About Commercial Signage
Author(s):
Kellaris, James
Publisher:
American Marketing Association
Publicly available:
Yes
Title:
Marketing Students’ Attitudes Towards and Beliefs About
Author(s):
Kellaris, James
Publisher:
American Marketing Association
Publicly available:
Yes
Title:
On Musical Intelligence 2008
Page(s):
22-23
Author(s):
Kellaris, James
Publisher:
The Mandolin Journal
Title:
The Dayton Mandolin Orchestra
Author(s):
Hitchcock, Kathryn
Kellaris, James
Publisher:
All Frets magazine
Publicly available:
Yes
Title:
Using Demonstration Experiments to Illustrate the Pitfalls of Unintentional Moral Relativism
Page(s):
41-46
Author(s):
Kellaris, James
Publisher:
Christian Business Academy Review
Publicly available:
Yes
Title:
Composing, arranging, and orchestrating for plucked string ensembles: Thinking outside the Bachs
Page(s):
14-16
Author(s):
Kellaris, James
Year Published:
2013
Publisher:
The Mandolin Journal
Title:
How Group Loyalties Shape Ethical Judgment and Punishment Preferences
Page(s):
203-210
Author(s):
Wright, Scott
Dinsmore, John
Kellaris, James
Year Published:
2013
Publisher:
Psychology & Marketing
Publicly available:
Yes
Title:
Sales Job Applicant Tradeoffs between Corporate Social Responsibility and Compensation Levels
Author(s):
Dugan, Riley
Kellaris, James
Orr, Linda
Sojka, Jane
Year Published:
2013
Publisher:
National Conference in Sales Management
Title:
Additional Insights from the BrandSpark / Better Homes and Gardens American Shopper Survey
Author(s):
Kellaris, James
Year Published:
2013
Publisher:
NSREC
Title:
Legends in Maketing: Morris Holbrook
Author(s):
Kellaris, James
Year Published:
2012
Publisher:
Sage Publications
Publicly available:
Yes
Title:
On the Value of Signs
Page(s):
106
Author(s):
Kellaris, James
Year Published:
2012
Publisher:
Signs of the Times
Title:
Sonic Logos: Can Sound Influence Willingness To Pay?
Page(s):
275-284
Author(s):
Krishnan Palghat, Vijaykumar
Kellaris, James
Year Published:
2012
Publisher:
Journal of Product and Brand Management
Publicly available:
Yes
Title:
Further evidence from the BrandSpark / Better Homes and Gardens American Shopper Study
Author(s):
Kellaris, James
Year Published:
2012
Publisher:
NSREC
Title:
The effect of mortality salience on materialism: The moderating role of regulatory salience
Author(s):
Guo, Xiaoning
Wright, Scott
Dinsmore, John
Kellaris, James
Year Published:
2012
Publisher:
Society for Consumer Psychology
Title:
100,000 Shoppers Can't Be Wrong: Signage Communication Evidence from the BrankSpark International Grocery Shopper Survey
Author(s):
Kellaris, James
Year Published:
2011
Publisher:
NSREC
Title:
Consumers' Need for Levity in Advertising Communications
Author(s):
Cline, Thomas
Machleit, Karen
Kellaris, James
Year Published:
2010
Publisher:
Journal of Marketing Communications
Publicly available:
Yes
Title:
Using Demonstration Experiments to Illustrate the Pitfalls of Unintentional Moral Relativism
Page(s):
41-46
Author(s):
Kellaris, James
Year Published:
2010
Publisher:
Christian Business Academy Review
Publicly available:
Yes
Title:
Consumers’ Need for Levity in Advertising Communications
Page(s):
1-19
Author(s):
Cline, Thomas
Machleit, Karen
Kellaris, James
Year Published:
2010
Publisher:
Journal of Marketing Communication
Publicly available:
Yes
Title:
A Cultural Paradox in Authority-Based Advertising
Page(s):
601-632
Author(s):
Kellaris, James
Jung, Jae Min
Polyorat, Kawpong
Year Published:
2009
Publisher:
International Marketing Review
Publicly available:
Yes
Title:
Meet Your CMSA Convention Hosts: The Dayton Mandolin Orchestra
Page(s):
1-4
Author(s):
Kellaris, James
Year Published:
2009
Publisher:
The Mandolin Journal
Title:
Hearing, Remembering, and Branding: Guidelines for Creating Sonic Logos
Author(s):
Krishnan Palghat, Vijaykumar
Kellaris, James
Year Published:
2009
Publisher:
Association for Consumer Research
Publicly available:
Yes
Title:
Dayton Mandolin Orchestra
Page(s):
20-23
Author(s):
Hitchcock, Kathryn
Kellaris, James
Year Published:
2009
Publisher:
All Frets
Title:
The Role of Culture-Level Factors in Shaping On-Line Purchase Intentions: A Cross-Country Comparison
Page(s):
59-90
Author(s):
Pashkevich, Vladimir
Curry, David
Kellaris, James
Bruvold, Norman
Year Published:
2008
Publisher:
Journal of International Business and Economy
Publicly available:
Yes
Title:
Music and Consumers
Page(s):
837-856
Author(s):
Kellaris, James
Year Published:
2008
Publisher:
Handbook of Consumer Psychology, Erlbaum
Title:
Musical Intelligence: Explication, Measurement, and Implications for Consumer Psychology
Page(s):
94-96
Author(s):
Krishnan Palghat, Vijaykumar
Machleit, Karen
Kellaris, James
Year Published:
2008
Publisher:
Society for Consumer Psychology
Title:
The Influence of Frames, Self-Generation and Numerosity of Justifications on Ethical Judgment
Author(s):
Sweeney, Ric
Kellaris, James
Year Published:
2008
Publisher:
Society for Consumer Psychology Conference Proceedings, February 2008
Title:
Confessions of a Jingle Scientist
Author(s):
Kellaris, James
Year Published:
2007
Publisher:
The Score
Title:
Humor and Ad Memorability: On the Contributions of Humor Expectancy, Relevancy, and Need for Humor
Page(s):
497-509
Author(s):
Kellaris, James
Cline, Thomas
Year Published:
2007
Publisher:
Psychology & Marketing
Title:
The Influence of Humor Strength and Humor-Message Relatedness on Ad Memorability: A Dual Process Model
Page(s):
55-67
Author(s):
Cline, Thomas
Kellaris, James
Year Published:
2007
Publisher:
Journal of Advertising
Publicly available:
Yes
Title:
Business Schools Must Go Deeper to Teach Ethics to Future Leaders
Page(s):
17
Author(s):
Kellaris, James
Year Published:
2007
Publisher:
Cincinnati Business Courier
Title:
Responsiveness to Authority Appeals among Young French and American Consumers
Page(s):
735-744
Author(s):
Jung, Jae
Kellaris, James
Year Published:
2006
Publisher:
Journal of Business Research
Publicly available:
Yes
Title:
Why Marketing?”
Page(s):
6
Author(s):
Kellaris, James
Year Published:
2006
Publisher:
CoB Tribunal Insider
Title:
Reflections on Metropolitan Christmas Concert: An Auditory Icon of the Nativity
Page(s):
3-4
Author(s):
Kellaris, James
Year Published:
2006
Publisher:
Byzantine Echoes
Title:
A Selective Hypothesis Testing Perspective on Price-Quality Inference and Inference-Based Choice
Page(s):
159-169
Author(s):
Cronley, Maria
Posavac, Steven
Meyer, Tracy
Kardes, Frank
Kellaris, James
Year Published:
2005
Publisher:
Journal of Consumer Psychology
Title:
Cross-National Differences in Proneness to Scarcity Effects: The Moderating Roles of Familiarity, Uncertainty Avoidance, and Need for Cognitive Closure
Page(s):
741-755
Author(s):
Jung, Jae
Kellaris, James
Year Published:
2004
Publisher:
Psychology & Marketing
Publicly available:
Yes
Title:
The Role of Selective Information Processing in Price-Quality Inference
Page(s):
368-374
Author(s):
Kardes, Frank
Cronley, Maria
Kellaris, James
Posavac, Steven
Year Published:
2004
Publisher:
Journal of Consumer Research
Title:
Ethical Ideologies: Efficient Assessment and Influence on Ethical Judgments of Marketing Practices
Page(s):
1-21
Author(s):
Kleiser, Susan
Sivadas, Eugene
Kellaris, James
Dahlstrom, Robert
Year Published:
2003
Publisher:
Psychology & Marketing
Publicly available:
Yes
Title:
Exploring Determinants of Psychological Time: The Impact of Cognitive Resources Required and Available on the Estimation of Lapsed Time
Page(s):
531-538
Author(s):
Mantel, Susan
Kellaris, James
Year Published:
2003
Publisher:
Journal of Consumer Research
Publicly available:
Yes
Title:
Moral Philosophy, Ethical Evaluations, and Sales Manager Hiring Intentions
Page(s):
7-21
Author(s):
Sivadas, Eugene
Kleiser, Susan
Kellaris, James
Dahlstrom, Robert
Year Published:
2003
Publisher:
Journal of Personal Selling and Sales Management
Publicly available:
Yes
Title:
When Does Humor Enhance or Inhibit Ad Responses? The Moderating Role of Need for Levity
Page(s):
31-46
Author(s):
Cline, Thomas
Altsech, Moses
Kellaris, James
Year Published:
2003
Publisher:
Journal of Advertising
Publicly available:
Yes
Title:
Reflections on the Raptis Musical Setting of the Divine Liturgy
Page(s):
9
Author(s):
Kellaris, James
Year Published:
2003
Publisher:
Byzantine Echo,Mid-Eastern Federation of Greek Orthodox Church Musicians
Title:
Reflections on the Raptis Musical Setting of the Divine Liturgy
Author(s):
Kellaris, James
Year Published:
2003
Publisher:
Byzantine Echoes
Title:
• The Greek Orthodox Community of Cincinnati 1907-1997
Author(s):
Kellaris, James
Year Published:
1997
Title:
Exploring the Boundaries of the Framing Effect: Moderating Roles of Disparate Expected Values and Perceived Costs ofJudgmental Errors
Page(s):
175-182
Author(s):
Kellaris, James
Kardes, Frank
DiNovo, Theresa
Year Published:
1995
Publisher:
Marketing Letters
Title:
Immersing Students in Business Ethics at CBA
Page(s):
11
Author(s):
Kellaris, James
Year Published:
1994
Publisher:
Portfolio
Title:
Business Books for Bulgaria
Page(s):
11
Author(s):
Kellaris, James
Year Published:
1992
Publisher:
The Target (UC AMA newsletter)
Title:
Sowing the Seeds of Free Enterprise in Bulgaria: Balkan Bibliophile Fires Shot in the Dark
Page(s):
3-4
Author(s):
Kellaris, James
Year Published:
1992
Publisher:
Portfolio
Title:
Business Ethics: A Little Thought Can Make a Big Difference
Author(s):
Kellaris, James
Year Published:
1991
Publisher:
Cincinnati Business Record
Title:
Business Ethics Are Learnable
Page(s):
7C
Author(s):
Kellaris, James
Year Published:
1991
Publisher:
The Plain Dealer
Title:
The PSE Scale: A Scenario-Based Approach to Assessing the Ethical Sensitivity of Sales Students and Professionals
Page(s):
60
Author(s):
Kellaris, James
Dabholkar, Pratibha
Year Published:
1989
Publisher:
Journal of Personal Selling and Sales Management
Title:
Rhetorical Sensitivity: Implications for Sales Communication Research
Page(s):
70
Author(s):
Kellaris, James
Year Published:
1988
Publisher:
Journal of Personal Selling and Sales Management
Title:
Measuring and Monitoring Admissions Marketing Performance
Page(s):
16
Author(s):
Kellaris, James
Year Published:
1988
Publisher:
Admissions Marketing Report
Title:
Exploration of the Factors Influencing Students' College Choice Decision at a Small Private College
Page(s):
187-197
Author(s):
Kellaris, James
Kellaris, William
Year Published:
1988
Publisher:
College and University
Title:
Hearing, Remembering, and Branding
Organization:
Association for Consumer Research
Location:
San Diego
Title:
Green versus The Green: Sales Job Applicant Tradeoffs between Corporate Social Responsibility and Compensation Levels
Year:
2013
Title:
Musical Intelligence: Explication, Measurement, and Implications for Consumer Psychology
Location:
New Orleans, LA
Year:
2008
Title:
The Influence of Frames, Self-Generation and Numerosity of Justifications on Ethical Judgment
Organization:
Society for Consumer Psychology
Location:
New Orleans, LA
Year:
2008
Title:
Pimping Culture to the College Crowd: A Comparison of Alternative Social Influence Strategies
Organization:
Society for Consumer Psychology
Location:
New Orleans
Year:
2008
Title:
Humor and Ad Memorability: On the Contributions of Humor Expectancy, Relevancy, and Need for Humor
Organization:
American Marketing Association
Year:
2007
Title:
Music and Time Perception: When Does a Song Make It Seem Long?
Organization:
American Marketing Association
Location:
San diego
Year:
2007
Title:
Power Distance and Effectiveness of Authority-Based Appeals: A Paradox in High and Low Power Distance Cultures
Organization:
Academy of Marketing Science and the Korean Academy of Marketing Science
Year:
2006
Title:
Responsiveness to Authority Appeals Among Young French and American Consumers
Organization:
La Londe les Maures
Location:
France
Year:
2005
Title:
Individual Differences in the Perception of Performance: The Zone of Indifference Revisited
Location:
St. Petersburg, Florida
Year:
2005
Title:
When Authority Appeals Backfire: A Study of Reverse Authority Effects Among Young Adults in Three Countries
Year:
2005
Title:
The Impact of Culture and Individual Characteristics on Ethical Judgment: A Cross-National Investigation
Organization:
American Marketing Association
Year:
2004
Title:
When Belief and Evidence Conflict: Factors that Mitigate Consumers’ Selective Use of Price-Quality Data
Organization:
American Psychological Association
Location:
San Francisco, California
Year:
2004
Title:
Proneness to Social Influence: Authority Effects in France and the United States
Organization:
Society for Consumer Psychology / Koeran Marketing Association
Location:
Seoul, Korea
Year:
2003
Title:
Overestimation of Price-Quality Relationships Among Naïve Wine Consumers in North America and Europe
Location:
Adelaide, South Australia
Year:
2003
Title:
The Impact of Perceived Scarcity of Wine On the Purchase Intentions of French and American Consumers
Location:
Adelaide, South Australia
Year:
2003
Title:
Dissecting Earworms: Further Evidence on the “Song-stuck-in-your-head” Phenomenon
Organization:
American Psychological Society
Location:
New Orleans, LA
Year:
2003
Title:
The Joint Influence of Humor Strength and Humor-Claims Relevancy on Ad Recall
Organization:
American Psychological Society
Location:
New Orleans, LA
Year:
2003
Title:
The Impact of Motivation on Judgmental Accuracy In Easy versus Difficult Time Estimation Tasks
Organization:
American Psychological Society
Location:
New Orleans, LA
Year:
2003
Title:
Scale for a New Millennium: A Psychometric Measure of Ethical Judgment Using the Dalai Lama’s Universal Criteria
Organization:
American Marketing Association
Location:
San Diego, California
Year:
2002
Title:
Vigilance, Workload, and Boredom: Two Competing Models
Location:
Baltimore, MD
Year:
2002
Title:
Cross-National Differences in Proneness to Scarcity Effects: The Moderating Roles of Familiarity, Uncertainty Avoidance, and Need for Cognitive Closure
Location:
Kahuku, Oahu, Hawaii
Year:
2001
Title:
The Role of Philosophical Relativism as a Mediator of Cross-National Differences in Ethical Evaluations
Location:
Kahuku, Oahu, Hawaii
Year:
2001
Title:
The Role of Selective Hypothesis Testing in the Overestimation of Price-Qualty Correlation
Year:
2001
Title:
Identifying Properties of Tunes That Get ‘Stuck in Your Head’: Toward a Theory of Cognitive Itch
Organization:
American Psychological Society
Location:
Scottsdale, AZ
Year:
2001
Title:
Reducing the Proneness to Illusory Correlation of Price Quality Relation: A Selective Hypothesis Testing Perspective
Organization:
American Psychological Society
Location:
Scottsdale, AZ
Year:
2001
Title:
Spontaneous Attitude Formation in Advertising: Effects of Accuracy Motivation and Source Cues on Judgment
Organization:
American Psychological Society
Location:
Scottsdale, AZ
Year:
2001
Title:
Students' Perceptions of American Core Values in 1993 vs. 1999: Evidence of a Late 20th Century Culture Shift?
Organization:
American Psychological Society
Year:
2001
Title:
Measuring Individualism and Collectivism at the Level of the Individual: Preliminary Report on the Development and Assessment of a Parsimonious Scale
Organization:
American Marketing Association
Year:
2001
Title:
Susceptibility to Advertising An Individual Difference with Implications for the Processing of Persuasive Messages
Year:
2000
Title:
Can Humor Enhance the Persuasive Impact of Strong Message Arguments
Organization:
American Psychological Association
Location:
San Antionio, TX
Year:
2000
Title:
The Impact of Ethical Ideology on Ethical Judgment: Evidence from an Exploratory Study with Marketing Students
Organization:
American Marketing Association
Location:
Chicago, IL
Year:
1999
Title:
Waiting on Musical Hold: Insights from an Applied Study
Organization:
American Psychological Association
Location:
St. Petersburg, FL
Year:
1999
Title:
The Impact of Retail Density and Atmospheric Music on Retail Shoppers' Crowding Perceptions and Stone Satisfaction
Location:
Norfolk, VA
Year:
1998
Title:
Is There a Need for Levity
Organization:
American Psychological Association
Location:
Austin, TX
Year:
1998
Title:
Susceptability to Television Advertising: A Note on Its Measurement and Impact
Organization:
American Psychological Association
Location:
Toronto, ONT
Year:
1997
Title:
Decibels, Disposition, and Duration: The Impact of Musical Loudness and Internal States on Time Perceptions
Organization:
Association for Consumer Research
Year:
1996
Title:
The Joint Impact of Humor and Argument Strength in a Print Advertising Context
Organization:
American Marketing Association
Location:
Chicago, IL
Year:
1996
Title:
Congruity of Peripheral and Central Ad Cues: A Contingency Underlying Aad to Ab Affect Transfer
Location:
Hilton Head, NC
Year:
1996
Title:
One-to-one Marketing: The Internet as a Segmentation Tool
Location:
Newport, RI
Year:
1995
Title:
The Influence of Mood and Gender on Consumers' Time Perceptions
Organization:
Association for Consumer Research
Location:
Provo, UT
Year:
1994
Title:
The Influence of Music-Induced Stimulus Congruity and Internal States on Perceptions of Event Durations
Organization:
American Psychological Association
Location:
St. Petersburg, FL
Year:
1994
Title:
Music in Ads, Stores, and Homes
Organization:
Association for Consumer Research
Location:
Provo, UT
Year:
1993
Title:
A Prospect-Theoretic Approach to Ethical Decision Making by Sales Personnel
Organization:
American Marketing Association
Location:
Chicago, IL
Year:
1993
Title:
The Influence of Arousal and Stimulus Congruity on Consumers' Time Perceptions: A Test of Competing Explanations
Organization:
American Marketing Association
Location:
Chicago, IL
Year:
1993
Title:
Consumer Esthetics Outside the Lab: Preliminary Report on a Musical Field Study
Organization:
Association for Consumer Research
Location:
Provo, UT
Year:
1992
Title:
The Experience of Time as a Function of Musical Loudness and Gender of Listener
Organization:
Association for Consumer Research
Location:
Provo, UT
Year:
1992
Title:
The Impact of Atmospheric Music and Retail Density on Retail Crowding Perceptions and Their Consequences: Does the Song Augment the Throng?
Location:
Vancouver, CA
Year:
1992
Title:
Framing Effects on Consumers' Store Choice Decisions
Organization:
American Marketing Association
Location:
Chicago, IL
Year:
1992
Title:
Using Music to Influence Consumers' Experience of Duration: Does Time Fly When You're Having Fun?
Organization:
American Marketing Association
Location:
Chicago, IL
Year:
1992
Title:
Exploring Tempo and Modality Effects on Consumer Responses to Music
Organization:
Association for Consumer Research
Location:
Provo, UT
Year:
1991
Title:
Perceived Fairness, Complaint Response, and Consumer Satisfaction: A Model and Propositions
Organization:
American Marketing Association
Year:
1989
Title:
The PSE Scale: A Scenario Based Approach to Assessing the Ethical Sensitivity of Sales Students and Professionals
Organization:
Pi Sigma Epsilon
Location:
New Orleans, LA
Year:
1989
Title:
An Exploratory Study of Price/Perceived-Quality Relationships Among Consumer Services
Organization:
Association for Consumer Research
Location:
Provo, UT
Year:
1988
Title:
Hey Prof, Mind if I Call You 'Bob'? A Study of Form-of-Address Preferences Among Marketing Students and Professors
Organization:
Academy of Marketing Science
Year:
1988
Title:
The Effect of Mood and Gender on Perceived Likelihood of Making Unplanned Purchases
Organization:
American Psychological Association
Location:
Washington, D.C
Year:
1988
Title:
Rhetorical Sensitivity: Implications for Sales Communication Research
Organization:
Pi Sigma Epsilon
Location:
Atlanta, Georgia
Year:
1988
Title:
An Exploratory Study of Adolescent Shoplifting Behavior
Organization:
Association for Consumer Research
Location:
Provo, UT
Year:
1987
Title:
The Effects of Background Music in Advertising: A Replication and Extension
Organization:
American Marketing Association
Location:
Chicago, IL
Year:
1987
Title:
Factors Influencing Adolescent Shoplifting
Organization:
Academy of Marketing Science
Location:
Akron, Ohio
Year:
1987
Title:
The Influence of Mood on Willingness to Spend and Unplanned Purchasing
Organization:
Academy of Marketing Science
Location:
Atlanta, Georgia
Year:
1986