Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

Frank Kardes, PhD

Donald E. Weston Professor of Marketing
Professional Summary
Frank  Kardes
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Prof. Kardes is a recipient of the Distinguished Scientific Achievement Award of the Society for Consumer Psycholoy and is a Fellow of five professional societies. He also serves on the editorial boards of the Journal of Consumer Psychology, Journal of Marketing Research, Marketing Letters, and Behavioral Marketing Abstracts.
Contact Information
E-mail:
Office:
426 Carl H. Lindner Hall
Phone:
513-556-7107
Fax:
513-556-4891
Organization:
American Marketing Association
Title:
Organization:
American Psychological Association
Title:
Fellow
Organization:
American Psychological Society
Title:
Fellow
Organization:
Association for Consumer Research
Title:
Organization:
Midwestern Psychological Association
Title:
Organization:
Society for Consumer Psychology
Title:
Fellow
Organization:
Society for Experimental Social Psychology
Title:
Organization:
Society for Judgment and Decision Making
Title:
Organization:
Society for Personality and Social Psychology
Title:
Fellow
Organization:
Journal of Consumer Research
Title:
Associate Editor
Organization:
University of Cincinnati
Title:
Donald E. Weston Professor of Marketing
End Date:
2008-12-31
Organization:
Journal of Marketing Research
Title:
Guest Editor
End Date:
2007-12-31
Organization:
Journal of Consumer Psychology
Title:
Guest Editor
End Date:
2006-12-31
Organization:
University of Cincinnati
Title:
Professor of Marketing
End Date:
2005-12-31
Organization:
Journal of Consumer Research
Title:
Associate Editor
End Date:
2002-12-31
Organization:
Journal of Consumer Psychology
Title:
Editor
End Date:
1999-12-31
Organization:
University of Cincinnati
Title:
Associate Professor of Marketing
End Date:
1993-12-31
Organization:
Sloan School of Management, Massachusetts Institute of Technology
Title:
Assistant Professor of Management Science
End Date:
1989-12-31
Name:
American Marketing Association Doctoral Consortium Faculty Fellow
Year Received:
2007
Name:
Outstanding Reviewer Award, Journal of Consumer Research
Year Received:
2007
Name:
Outstanding Reviewer Award, Journal of Consumer Research
Year Received:
2006
Name:
Distinguished Scientific Achievement Award, Society for Consumer Psychology
Year Received:
2004
Name:
Outstanding Reviewer Award, Journal of Consumer Research
Year Received:
2004
Name:
Outstanding Reviewer Award, Journal of Consumer Research
Year Received:
2003
Name:
Outstanding Reviewer Award, Journal of Consumer Research
Year Received:
2003
Name:
American Marketing Association Doctoral Consortium Faculty Fellow
Year Received:
1996
Name:
University of Cincinnati Faculty Achievement Award
Year Received:
1994
Name:
Best Article, Journal of Consumer Research
Year Received:
1993
Name:
Who's Who in Science and Engineering
Year Received:
1993
Name:
Best Article, Journal of Consumer Research
Year Received:
1992
Name:
Outstanding Reviewer Award, Journal of Consumer Research
Year Received:
1992
Name:
Best Article, Journal of Consumer Research
Year Received:
1991
Name:
Outstanding Reviewer Award, Journal of Consumer Research
Year Received:
1991
Name:
Outstanding Reviewer Award, Journal of Consumer Research
Year Received:
1990
Name:
Robert Ferber Award
Year Received:
1989
Organization:
Indiana University
Major:
Psychology
Completed:
1986
Degree:
Ph D
Organization:
University of Dayton
Major:
Psychology
Completed:
1982
Degree:
MA
Organization:
St. Bonaventure University
Major:
Psychology
Completed:
1980
Degree:
BS
Published Contributions
Title:
Hearing, Remembering, and Branding: Guidelines for Creating Sonic Logos
Author(s):
Krishnan, Vijaykumar
Kellaris, James
Kardes, Frank
Pan, Wei
,
Publisher:
Society for Consumer Psychology
Title:
If It Tastes Bad It Must Be Good: Consumer Naïve Theories and the Marketing Placebo Effect
Author(s):
Wright, Scott
Sundar, Aparna
Dinsmore, John
Kardes, Frank
Year Published:
2013
Publisher:
International Journal of Research in Marketing
Title:
Construal-level Mind-sets and the Perceived Validity of Marketing Claims
Page(s):
253-261
Author(s):
Wright, Scott
Manolis, Chris
Brown, Drew
Guo, Xiaoning
Dinsmore, John
Chiu, Peter
Kardes, Frank
Year Published:
2012
Publisher:
Marketing Letters
Publicly available:
Yes
Title:
Consumer Behavior
Author(s):
Kardes, Frank
Cronley, Maria
Cline, Thomas
Year Published:
2011
Publisher:
South- Western College Publishing
Title:
Consumer Information Processing
Page(s):
100-107
Author(s):
Kardes, Frank
Deval, Helene
Year Published:
2011
Publisher:
Consumer Behavior/ Wiley
Title:
Media and Consumer Psychology
Page(s):
615-638
Author(s):
Kardes, Frank
Goddard, Perilou
Han, Xiaoqi
Pfeiffer, Bruce
Year Published:
2011
Publisher:
The IAAP Handbook of Applied Psychology/ Wiley- Blackwell
Title:
Advertising Psychology
Author(s):
Kardes, Frank
Pfeiffer, Bruce
Year Published:
2010
Publisher:
The Corsini Encyclopedia of Psychology/ Wiley
Title:
Focus Induced Tunnel Vision in Managerial Judgment and Decision Making: The Peril and the Antidote
Page(s):
102-111
Author(s):
Kardes, Frank
Posavac, Steven
Brakus, Josko
Year Published:
2010
Publisher:
Organizational Behavior and Human Decision Processes
Title:
Effects of Accuracy Motivation and Need to Evaluate on Mode of Attitude Formation and Attitude- Behavior Consistency
Page(s):
274-281
Author(s):
Kardes, Frank
Cronley, Maria
Mantel, Susan
Year Published:
2010
Publisher:
Journal of Consumer Psychology
Title:
Profits and Halos: The Role of Firm Profitability Information in Consumer Inference
Page(s):
327-337
Author(s):
Kardes, Frank
Posavac, Steven
Herzenstein, Michal
Sundaram, Suresh
Year Published:
2010
Publisher:
Journal of Consumer Psychology
Title:
The Role of Idiosyncratic Attribute Evaluation in Mass Customization
Page(s):
369-380
Author(s):
Kardes, Frank
Puligadda, Sanjay
Grewal, Rajdeep
Rangaswamy, Arvind
Year Published:
2010
Publisher:
Journal of Consumer Psychology
Title:
The Role of Vivid Imagery and Concrete Verbal Information in Omission Detection and Persuasion
Page(s):
84-86
Author(s):
Kardes, Frank
Han, Xiaoqi
Bechkoff, Jennifer
Year Published:
2009
Publisher:
Proceedings of the American Marketing Association/ American Marketing Association
Title:
The Role of Omission Neglect in Responses to Non-Gains and Non-Losses in Gasoline Price Fluctuations
Author(s):
Bechkoff, Jennifer
Krishnan Palghat, Vijaykumar
Niculescu, Mihai
Kohne, Mary Lou
Palmatier, Rob
Kardes, Frank
Year Published:
2009
Publisher:
Journal of Applied Social Psychology
Title:
The Role of Customer Gratitude in Relationship Marketing
Page(s):
1-18
Author(s):
Kardes, Frank
Palmatier, Rob
Jarvis, Cheryl
Bechkoff, Jennifer
Publisher:
Journal of Marketing
Title:
"Consumer Inference"
Author(s):
Kardes, Frank
Posavac, Steven
Cronely, Maria
Herr, Paul
Year Published:
2008
Publisher:
Handbook of Comsumer Psycohology/ LEA/Psychology Press.
Title:
Conditioning Implicit and Explicit Brand Attitudes Using Celebrity Affiliates
Author(s):
Allen, Chris
Kardes, Frank
Ewing, Douglas
Year Published:
2008
Publisher:
Advances in Consumer Research: Vol. XXXV
Title:
"Omission Neglect"
Author(s):
Kardes, Frank
Year Published:
2007
Publisher:
Encyclopedia of Social Psychology/Sage
Title:
The Role of the Need for Cognitive Closure in the Effectiveness of the Disrupt-then-Reframe Influence Technique
Page(s):
377-385
Author(s):
Kardes, Frank
Fennis, Bob
Hirt, Edward
Tormala, Zakary
Bullington, Brian
Year Published:
2007
Publisher:
Journal of Consumer Research
Title:
Approach and Avoidance Motivations in Online Auctions
Page(s):
318-334
Author(s):
Sivadas, Eugene
Kim, John
Holmes, Terrence
Kardes, Frank
Year Published:
2006
Publisher:
International Journal of Internet Marketing and Advertising
Title:
Construal-Level Effects on Preference Stability, Preference-Behavior Correspondance, and the Suppression of Competing Brands
Page(s):
135-144
Author(s):
Kardes, Frank
Cronley, Maria
Kim, John
Year Published:
2006
Publisher:
Journal of Consumer Psychology
Title:
Debiasing Omission Neglect
Page(s):
786-792
Author(s):
Kardes, Frank
Posavac, Steven
Silvera, David
Cronley, Maria
Sanbonmatsu, David
Schertzer, Susan
Miller, Felicia
Herr, Paul
Chandrashekaran, Murali
Year Published:
2006
Publisher:
Journal of Business Research
Title:
When Should Consumers and Managers Trust Their Intuition?
Page(s):
20-24
Author(s):
Kardes, Frank
Year Published:
2006
Publisher:
Journal of Consumer Psychology
Title:
"Implications of Selective Processing for Marketing Managers"
Page(s):
37-51
Author(s):
Posavac, Steven
Fitzsimons, Gavan
Kardes, Frank
Sanbonmatsu, David
Year Published:
2005
Publisher:
Applying Social Cognition to Consumer-Focused Strategy/ Lawrence Erlbaum Associates
Title:
"On the Conditions Under Which Experience and Motivation Accentuate Bias in Intuitive Judgement"
Page(s):
139-156
Author(s):
Kardes, Frank
Muthukrishnan, A.
Pashkevich, Vladimir
Year Published:
2005
Publisher:
The Routines of Desicion Making/Lawrence Erlbaum Associates
Title:
"The Promise of Sociocognitive Consumer Psychology"
Page(s):
371-378
Author(s):
Herr, Paul
Nantel, Jacques
Kardes, Frank
Year Published:
2005
Publisher:
Applying Social Cognition to Consumer-Focused Strategy/ Lawrence Erlbaum Associates
Title:
"The Psychology of Advertising"
Page(s):
281-303
Author(s):
Kardes, Frank
Year Published:
2005
Publisher:
Persuasion: Psycological Insights and Perspectives/ Sage
Title:
"Using Implementation Intetions to Increase New Product Consumption: A Field Experiment"
Page(s):
219-233
Author(s):
Kardes, Frank
Cronely, MAria
Posavac, Steven
Year Published:
2005
Publisher:
Applying Social Cognition to Consumer-Focused Strategy/ Lawrence Erlbaum Associates
Title:
A Selective Hypothesis Testing Perspective on Price-Quality Inference and Inference-Based Choice
Page(s):
159-169
Author(s):
Cronley, Maria
Posavac, Steven
Meyer, Tracy
Kardes, Frank
Kellaris, James
Year Published:
2005
Publisher:
Journal of Consumer Psychology
Title:
Blissful Insularity: When Brands are Judged in Isolation from Compeitors
Page(s):
87-97
Author(s):
Posavac, Steven
Kardes, Frank
Sanbonmatsu, David
Fitzsimons, Gavan
Year Published:
2005
Publisher:
Marketing Letters
Title:
Contextual Influences on Omission Neglect in the Fault Tree Paradigm
Page(s):
117-126
Author(s):
Silvera, David
Kardes, Frank
Harvey, Nigel
Cronley, Maria
Houghton, David
Year Published:
2005
Publisher:
Journal of Consumer Psychology
Title:
On the Conditions Under Which Experience and Motivation Accentuate Bias in Intuitive Judgment
Page(s):
139-156
Author(s):
Kardes, Frank
Year Published:
2005
Publisher:
The Routines of Decision Making
Title:
The Brand Positivity Effect: When Evaluation Confers Preference
Page(s):
643-651
Author(s):
Posavac, Steven
Sanbonmatsu, David
Kardes, Frank
Fitzsimons, Gavan
Year Published:
2004
Publisher:
Journal of Consumer Research
Title:
Activating a Mental Simulation Mind-Set Through Generation of Alternatives: Implications for Debiasing in Related and Unrelated Domains
Page(s):
374-383
Author(s):
Hirt, Edward
Kardes, Frank
Markman, Keith
Year Published:
2004
Publisher:
Journal of Experimental Social Psychology
Title:
Consumer Inference: A Review of Processes, Bases, and Judgement Contexts
Page(s):
230-256
Author(s):
Kardes, Frank
Posavac, Steven
Cronley, Maria
Year Published:
2004
Publisher:
Journal of Consumer Psychology
Title:
The Role of Selective Information Processing in Price-Quality Inference
Page(s):
368-374
Author(s):
Kardes, Frank
Cronley, Maria
Kellaris, James
Posavac, Steven
Year Published:
2004
Publisher:
Journal of Consumer Research
Title:
The Timing of Repeat Purchases of Consumer Durable Goods: The Role of the Functional Bases of Consumer Attitudes
Page(s):
101-115
Author(s):
Grewal, Rajdeep
Mehta, Raj
Kardes, Frank
Year Published:
2004
Publisher:
Journal of Marketing Research
Title:
Omission Neglect: The Importance of Missing Information
Page(s):
42-46
Author(s):
Kardes, Frank
Sanbonmatsu, David
Year Published:
2003
Publisher:
Skeptical Enquirer
Title:
Overestimating the Importance of the Given Information in Multiattribute Consumer Judgement
Page(s):
289-300
Author(s):
Sanbonmatsu, David
Kardes, Frank
Houghton, David
Ho, Edward
Posavac, Steven
Year Published:
2003
Publisher:
Journal of Consumer Psychology
Title:
Comparative Advertising: Effects of Structural Alignability on Target Brand Evaluation
Page(s):
303-312
Author(s):
Zhang, Shi
Kardes, Frank
Cronley, Maria
Year Published:
2002
Publisher:
Journal of Consumer Psychology
Title:
Consideration Set Overvaluation: When Impossibly Favorable Ratings of a Set of Brands Are Observed
Page(s):
353-362
Author(s):
Kardes, Frank
Sanbonmatsu, David
Cronley, Maria
Houghton, David
Year Published:
2002
Publisher:
Journal of Consumer Psychology
Title:
Consumer Behavior and Managerial Decision Making
Author(s):
Kardes, Frank
Year Published:
2002
Title:
Non-Conscious Influences on Consumer Choice
Page(s):
269-279
Author(s):
Fitzsimons, Gavan
Hutchinson, J.
Alba, Joseph
Chartrand, Tanya
Huber, Joel
Kardes, Frank
Menon, Geeta
Raghubir, Priya
Russo, J.
Shiv, Baba
Tavassoli, Nader
Williams, Patti
Year Published:
2002
Publisher:
Marketing Letters
Title:
Down the Garden Path: The Role of Conditional Inference Processes in Self-Persuasion
Page(s):
159-168
Author(s):
Kardes, Frank
Cronley, Maria
Pontes, Manuel
Houghton, David
Year Published:
2001
Publisher:
Journal of Consumer Psychology
Title:
Persistent Preferences for Product Attributes: The Effects of Initial Choice Context and Uninformative Experience
Page(s):
89-105
Author(s):
Muthukrishnan, A.
Kardes, Frank
Year Published:
2001
Publisher:
Journal of Consumer Research
Title:
Managerial Decision Making
Page(s):
2921-2934
Author(s):
Kardes, Frank
Cronley, Maria
Year Published:
2000
Publisher:
The Current State of Business Disciplines
Title:
The Role of Approach/Avoidance
Page(s):
81-97
Author(s):
Kardes, Frank
Cronley , Maria
Year Published:
2000
Publisher:
The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals, and Desires
Title:
The Role of the Social-Identity Function of Attitudes in Consumer Innovativeness and Opinion Leadership
Page(s):
233-252
Author(s):
Grewal, Rajdeep
Mehta, Raj
Kardes, Frank
Year Published:
2000
Publisher:
Journal of Economic Psychology
Title:
Psychology Applied to Consumer Behavior
Page(s):
82-97
Author(s):
Kardes, Frank
Year Published:
1999
Publisher:
Psychology: Fields of Application
Title:
Correction Processes in Consumer Choice
Page(s):
107-112
Author(s):
Houghton, David
Kardes, Frank
Mathieu, Anne
Simonson, Itamar
Year Published:
1999
Publisher:
Marketing Letters
Title:
Motivated Search: Effects of Choice Accountibility, Issue Involvement, and Prior Knowledge on Information Acquisition and Use
Page(s):
75-88
Author(s):
Lee, Hanjoon
Herr, Paul
Kardes, Frank
Kim, Chankon
Year Published:
1999
Publisher:
Journal of Business Research
Title:
The Role of Direction of Comparison, Attribute-Based Processing, and Attitude-Based Processing in Consumer Preference
Page(s):
335-352
Author(s):
Kardes, Frank
Mantel, Susan
Year Published:
1999
Publisher:
Journal of Consumer Research
Title:
Market Share Overestimation and the Noncomplementarity Effect
Page(s):
313-320
Author(s):
Houghton, David
Kardes, Frank
Year Published:
1998
Publisher:
Marketing Letters
Title:
Selective Hypothesis Testing
Page(s):
197-220
Author(s):
Sanbonmatsu, David
Posavac, Steven
Kardes, Frank
Mantel, Susan
Year Published:
1998
Publisher:
Psychonomic Bulletin & Review
Title:
Contextual Influences on Judgement Based on Limited Information
Page(s):
251-264
Author(s):
Sanbonmatsu, David
Kardes, Frank
Posavac, Steven
Houghton, David
Year Published:
1997
Publisher:
Organizational Behavior and Human Decision Processes
Title:
In Defense of Experimental Consumer Psychology
Page(s):
279-296
Author(s):
Kardes, Frank
Year Published:
1996
Publisher:
Journal of Consumer Psychology
Title:
An Investigation of the Mediational Mechanisms Underlying Attitudinal Conditioning
Page(s):
318-328
Author(s):
Kim, John
Allen, Chris
Kardes, Frank
Year Published:
1996
Publisher:
Journal of Marketing Research
Title:
An Investigation of the Mediational Mechanisms Underlying Attitudinal Conditioning
Page(s):
318-328
Author(s):
Allen, Chris
Kardes, Frank
Kim, John
Year Published:
1996
Publisher:
Journal of Marketing Research
Title:
Advances in Consumer Research
Author(s):
Kardes, Frank
Year Published:
1995
Publisher:
Association for Consumer Research
Title:
Exploring the Boundaries of the Framing Effect: Moderating Roles of Disparate Expected Values and Perceived Costs ofJudgmental Errors
Page(s):
175-182
Author(s):
Kellaris, James
Kardes, Frank
DiNovo, Theresa
Year Published:
1995
Publisher:
Marketing Letters
Title:
Moderating Effects of Prior Knowledge on the Perceived Diagnosticity of Beliefs Derrived from Implicit versus Explicit Product Claims
Page(s):
219-224
Author(s):
Kim, John
Lim, Jeen-Su
Kardes, Frank
Year Published:
1994
Publisher:
Journal of Business Research
Title:
Consumer Inference: Determinants, Consequences, and Implications for Advertising
Page(s):
163-191
Author(s):
Kardes, Frank
Year Published:
1993
Publisher:
Advertising Exposure, Memory and Choice
Title:
Direction of Comparison, Expected Feature Correlation, and the Set-Size Effect in Preference Judgment
Page(s):
39-54
Author(s):
Kardes, Frank
Sanbonmatsu, David
Year Published:
1993
Publisher:
Journal of Consumer Psychology
Title:
Effects of Multiple Measurement Operations on Consumer Judgment: Measurement Reliability or Reactivity?
Page(s):
280-83
Author(s):
Allen, Chris
Kardes, Frank
Pontes, Manuel
Year Published:
1993
Publisher:
Advances in Consumer Research: Vol. XX
Title:
Brand Retrieval, Consideration Set Composition, Consumer Choice and the Pioneering Advantage
Page(s):
62-75
Author(s):
Kardes, Frank
Kalyanaram, Gurumurthy
Chandrashekaran, Murali
Dornoff, Ronald
Year Published:
1993
Publisher:
Journal of Consumer Research
Title:
Spontaneous Inference Processes in Advertising: Effects of Need for Cognition and Self-Monitoring on Inference Generation and Utilization
Page(s):
125-142
Author(s):
Stayman, Douglas
Kardes, Frank
Year Published:
1992
Publisher:
Journal of Consumer Psychology
Title:
Multiple Deescalating Requests, Statistical Information, and Compliance: A Field Experiment
Page(s):
1199-1207
Author(s):
Comer, James
Kardes, Frank
Sullivan, Amy
Year Published:
1992
Publisher:
Journal of Applied Social Psychology
Title:
Order-of-Entry Effects on Consumer Memory and Judgment: An Information Integration Perspective
Page(s):
343-357
Author(s):
Kardes, Frank
Kalyanaram, Gurumurthy
Year Published:
1992
Publisher:
Journal of Marketing Research
Title:
The Role of Prior Knowledge and Missing Information in Multiattribute Evaluation
Page(s):
76-91
Author(s):
Sanbonmatsu, David
Kardes, Frank
Herr, Paul
Year Published:
1992
Publisher:
Organizational Behavior and Human Decision Processes
Title:
Perceived Variability and Inferences About Brand Extensions
Page(s):
392-98
Author(s):
Allen, Chris
Kardes, Frank
Year Published:
1991
Publisher:
Advances in Consumer Research: Vol. XVIII
Title:
Remembering Less and Inferring More: The Effects of the Timing of Judgment on Inferences about Unknown Attributes
Page(s):
546-554
Author(s):
Sanbonmatsu, David
Kardes, Frank
Sansone, Carol
Year Published:
1991
Publisher:
Journal of Personality and Social Psychology
Title:
Effect of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective
Page(s):
454-462
Author(s):
Herr, Paul
Kardes, Frank
Kim, John
Year Published:
1991
Publisher:
Journal of Consumer Research
Title:
The Role of Specific Attributes and Overall Evaluations in Comparative Judgment
Page(s):
131-146
Author(s):
Sanbonmatsu, David
Kardes, Frank
Gibson, Bryan
Year Published:
1991
Publisher:
Organizational Behavior and Human Decision Processes
Title:
Social Cognition: The Study of Social Judgments
Page(s):
97 137
Author(s):
Kardes, Frank
Hirt, Edward
Year Published:
1990
Publisher:
Social Psychology: Studying Human Interaction
Title:
The Interactive Effects of Message Appeal and Individual Differences on Information Processing and Persuasion
Page(s):
85-96
Author(s):
Venkatraman, Meera
Marlino, Deborah
Kardes, Frank
Sklar, Kimberly
Year Published:
1990
Publisher:
Psychology & Marketing
Title:
The Effects of Physiological Arousal on Information Processing and Persuasion
Page(s):
379-385
Author(s):
Sanbonmatsu, David
Kardes, Frank
Year Published:
1988
Publisher:
Journal of Consumer Research
Title:
A Nonreactive Measure of Inferential Beliefs
Page(s):
273-286
Author(s):
Kardes, Frank
Year Published:
1988
Publisher:
Psychology & Marketing
Title:
Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Involvement on Persuasion
Page(s):
225-233
Author(s):
Kardes, Frank
Year Published:
1988
Publisher:
Journal of Consumer Research
Title:
Information Patterns, Attribution, and Attraction
Page(s):
338-345
Author(s):
Kimble, Charles
Kardes, Frank
Year Published:
1987
Publisher:
Social Psychology Quarterly
Title:
Self-Monitoring and Attitude Accessibility
Page(s):
468-474
Author(s):
Kardes, Frank
Sanbonmatsu, David
Voss, Richard
Fazio, Russell
Year Published:
1986
Publisher:
Personality and Social Psychology Bulletin
Title:
Effects of Initial Product Judgments on Subsequent Memory-Based Judgments
Page(s):
1-11
Author(s):
Kardes, Frank
Year Published:
1986
Publisher:
Journal of Consumer Research
Title:
On the Automatic Activation of Attitudes
Page(s):
229-238
Author(s):
Fazio, Russell
Sanbonmatsu, David
Powell, Martha
Kardes, Frank
Year Published:
1986
Publisher:
Journal of Personality and Social Psychology
Title:
Strategic Self-Presentation as a Function of Message Valence and the Prospect of Future Interaction
Page(s):
2-11
Author(s):
Kardes, Frank
Kimble, Charles
Year Published:
1984
Publisher:
Representative Research in Social Psychology
Research in progress
Title:
Attitudinal Conditioning and Contingency Awareness: an Examination in the Framework of the APE Model
Description:
Using the Associative-Propositional Evaluation Model as a framework, this research is exploring the role of contingency awareness in the formation of implicit and explicit brand attitudes. The research employs an evaluative (or simultaneous) conditioning procedure to create attitudes toward two unfamiliar cola brands. This work is in the analysis stage for a first round of data collection. A second data collection is expected, pending results and direction suggested by the present analysis. The target is presently undecided but likely will be an A-level marketing journal or a psychology journal.
Status:
On-Going
Research Type:
Scholarly
Title:
Evaluative Judgment, Regulatory Focus and Order Effect
Description:
This project investigates information distortion induced by sequential presentation of information and the moderating role of Regulatory Focus.
Status:
On-Going
Research Type:
Scholarly
Title:
The Role of Temporal Construal in Omission Neglect
Description:
This work examines the tendency for consumers to be insensitive to missing information in the context of temporal construal. Construal Level Theory (Libermann and Trope 2003) suggests that near-term events should be construed more concretely than distant events. As such, consumers should be less sensitive to missing information for distant events. Two studies examined sensitivity to missing information with findings suggesting that consumers are indeed less sensitive to omissions for distant, abstract events. A third study attempts to address a potential issue of some product categories being more or less abstract/concrete than others. This work was submitted but not accepted to the 2008 ACR conference. It will be submitted to the 2009 SCP conference and is targeted at the Journal of Consumer Research or the Journal of Consumer Psychology.
Status:
On-Going
Research Type:
Scholarly
Title:
“Proto-Trust: An Anchoring and Adjustment Perspective”
Status:
On-Going
Research Type:
Scholarly
Title:
Inaction inertia and the need for cognitive closure
Year:
2013
Title:
The influence of political ideology on self-other discrepancies in beliefs of willpower capacity.
Year:
2013
Title:
The Effect fo Attribute Diagnosticity and Brand Name on the Awarness of the Unknown or Missing Features of a Product
Organization:
Society for Consumer Psychology
Location:
Atlanta, GA
Year:
2011
Title:
The Effect of Risky, Uncertain, and Missing Information on Choice
Organization:
Society for Consumer Psychology
Location:
Atlanta, GA
Year:
2011
Title:
The Illusory Truth Effect: No Repetition Necessary
Organization:
Society for Consumer Psychology
Location:
Atlanta, GA
Year:
2011
Title:
The Influence of Global versus Local Processing on Brand Extension Evaluations
Organization:
Society for Consumer Psychology
Location:
Atlanta, GA
Year:
2011
Title:
Subliminal Prime- to- Behavior Effects
Organization:
Association for Consumer Research
Location:
Jacksonville, FL
Year:
2010
Title:
Consumer Inferences and Heuristic Flexibility
Organization:
Society for Consumer Psychology
Location:
St. Petersburg, FL
Year:
2010
Title:
On Profits and Halos: The Role of Firm Profitability in Consumer Inference
Organization:
Society for Consumer Psychology
Location:
St. Petersburg, FL
Year:
2010
Title:
Online Videos: What is Their Potential to Persuade
Organization:
Society for Consumer Psychology
Location:
San Diego, CA
Year:
2010
Title:
The Effects of Consumer Implicit Theories and Need for Cognitive Closure on Attitude Polarization
Organization:
Society for Consumer Psychology
Location:
St. Petersburg, FL
Year:
2010
Title:
The More I Use It, the Less You Can Extend It. The Influence of Brand Construal on Brand Extension Evaluations: The Moderating Role of Direct Experience with the Brand
Organization:
Society for Consumer Psychology
Location:
St. Petersburg, FL
Year:
2010
Title:
The Role of Visual and Verbal Information Processing in Omission Neglect
Organization:
Society for Consumer Psychology
Location:
St. Petersburg, FL
Year:
2010
Title:
Marketing Celebrity Figures: the Less the Public Knows the Better?
Organization:
Society for Personality and Social Psychology
Location:
San Antonio, TX
Year:
2010
Title:
Implicit and Explicit Brand Attitude Formation in Evaluative Conditioning: Insights from the Associative- Propositional Evaluation Model
Organization:
Society for Consumer Psychology
Location:
San Diego, CA
Year:
2009
Title:
The Role of Temporal Construal in Omission Neglect
Organization:
Society for Consumer Psychology
Location:
San Diego, CA
Year:
2009
Title:
"The Role of Spontaneous Attitude Formation in Dual-Process Models of Persuasion"
Location:
New Orleans, LA
Year:
2008
Title:
Proprioception & The Truth-Effect
Organization:
Society for Consumer Psychology
Location:
New Orleans, LA
Year:
2008
Title:
Conversational Inferences and the Trivial Attribute Effect
Location:
New Orleans, Louisiana
Year:
2008
Title:
Dual Process Thinking: Automatic and Controlled Influences on Consumer Judgment
Organization:
Society for Consumer Psychology
Location:
New Orleans, LA
Year:
2008
Title:
Effects of Proprioceptive Feedback on the Truth-Effect
Organization:
American Psychological Association
Location:
San Francisco, CA
Year:
2007
Title:
Conditioning Implicit and Explicit Attitudes Using Celebrity Affiliates
Organization:
Association for Consumer Research
Location:
Memphis, TN
Year:
2007
Title:
"Optimizing Variety in Mass Customization"
Location:
Orlando, FL
Year:
2006
Title:
"Perceived Variability, Category Size, and the Relative Effectiveness of Leading Brand Versus Best in Class Comparative Advertising Claims"
Location:
Orlando, FL
Year:
2006
Title:
"Exploring the MEchanisms Underlying the Success of the Disrupt-then-Reframe Compliance Technique
Location:
Chicago, IL
Year:
2006
Title:
"Effects of Positive Affect on Omission Detection in Maultiattribute Evaluation and Ambiguity Aversion"
Location:
Miami, FL
Year:
2006
Title:
"Implementation Intentions, Customer Uncertainty, and the Intention-Behavior Link
Location:
Miami, FL
Year:
2006
Title:
"Some Practical Implications of Omission Neglect
Location:
Miami,FL
Year:
2006
Title:
"The Role of Selective Processing in Inferences Regarding and Chioce of Marketing Options"
Location:
Miami, FL
Year:
2006
Title:
Framing, Omission Neglect, and Perceptions of and Attributions for Fluctuating Gas Prices
Organization:
Society for Judgment and Decision Making
Location:
Houston, TX
Year:
2006
Title:
"The Illusory Truth Effect: Exploring Implicit and Explicit Memory Influences on Consumer Judgements"
Location:
San Antonio, TX
Year:
2005
Title:
"When Focus Induces Tunnel Vision in Marketing Management Decisions"
Location:
St. Petersburg, FL
Year:
2005
Title:
"Debiasing Omission Neglect"
Location:
La Londe les Maures, France
Year:
2005
Title:
Individual Differences in the Perception of Performance: The Zone of Indifference Revisited
Location:
St. Petersburg, Florida
Year:
2005
Title:
When Belief and Evidence Conflict: Factors that Mitigate Consumers’ Selective Use of Price-Quality Data
Organization:
American Psychological Association
Location:
San Francisco, California
Year:
2004
Title:
Overestimation of Price-Quality Relationships Among Naïve Wine Consumers in North America and Europe
Location:
Adelaide, South Australia
Year:
2003
Title:
The Role of Selective Hypothesis Testing in the Overestimation of Price-Qualty Correlation
Year:
2001
Title:
Reducing the Proneness to Illusory Correlation of Price Quality Relation: A Selective Hypothesis Testing Perspective
Organization:
American Psychological Society
Location:
Scottsdale, AZ
Year:
2001
Title:
Spontaneous Attitude Formation in Advertising: Effects of Accuracy Motivation and Source Cues on Judgment
Organization:
American Psychological Society
Location:
Scottsdale, AZ
Year:
2001
Title:
Order of Entry Effects on Brand Attitude Polarization and Persistence
Location:
Champaign, IL
Year:
1990
Title:
Effects of Order of Entry on Consideration Set Composition
Location:
Philadelphia, PA
Year:
1990
Title:
Consumer Inference
Location:
Toronto, Ontario
Year:
1989
Title:
Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Involvement on Persuasion
Location:
New Orleans, LA
Year:
1989
Title:
Inference and Persuasion
Location:
Atlanta, GA
Year:
1988
Title:
Influencing the Categorization of Atypical Products
Location:
Honolulu, HI
Year:
1988
Title:
Arousal and Persuasion
Year:
1987
Title:
Effects of Initial Judgments on Subsequent Judgments and Behavioral Intentions
Location:
Chicago, IL
Year:
1985
Title:
Social Explanation: An Individual Difference Perspective
Location:
Chicago, IL
Year:
1985
Title:
Subjective Probability Judgments in Depressed and Nondepressed College Students
Location:
Chicago, IL
Year:
1985
Title:
Social Explanation: An Individual Difference Perspective on the Scarcity Principle of Compliance
Location:
Chicago, IL
Year:
1985
Title:
The Valence Bias and Ambiguity in Interpersonal Communication
Location:
Chicago, IL
Year:
1983
Title:
Truth, Evasion, and Deception: A Study of Communicative Behavior
Location:
Washington, D.C
Year:
1982
Title:
Stroop Like Interference and Attentional Cuing in a Letter Detection Task
Location:
Detroit, MI
Year:
1981