Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

Frank Kardes, PhD

Donald E. Weston Professor of Marketing
Professional Summary
Prof. Kardes is a recipient of the Distinguished Scientific Achievement Award of the Society for Consumer Psycholoy and is a Fellow of five professional societies. He also serves on the editorial boards of the Journal of Consumer Psychology, Journal of Marketing Research, Marketing Letters, and Behavioral Marketing Abstracts.
Contact Information
E-mail:
Office:
426 Carl H. Lindner Hall
Phone:
513-556-7107
Fax:
513-556-4891
Institution:
American Marketing Association
Title:


Institution:
American Psychological Association
Title:
Fellow


Institution:
American Psychological Society
Title:
Fellow


Institution:
Association for Consumer Research
Title:


Institution:
Midwestern Psychological Association
Title:


Institution:
Society for Consumer Psychology
Title:
Fellow


Institution:
Society for Experimental Social Psychology
Title:


Institution:
Society for Judgment and Decision Making
Title:


Institution:
Society for Personality and Social Psychology
Title:
Fellow


Institution:
Journal of Consumer Research
Title:
Associate Editor


Institution:
University of Cincinnati
Title:
Donald E. Weston Professor of Marketing
End Date:
2008-12-31


Institution:
Journal of Marketing Research
Title:
Guest Editor
End Date:
2007-12-31


Institution:
Journal of Consumer Psychology
Title:
Guest Editor
End Date:
2006-12-31


Institution:
University of Cincinnati
Title:
Professor of Marketing
End Date:
2005-12-31


Institution:
Journal of Consumer Research
Title:
Associate Editor
End Date:
2002-12-31


Institution:
Journal of Consumer Psychology
Title:
Editor
End Date:
1999-12-31


Institution:
University of Cincinnati
Title:
Associate Professor of Marketing
End Date:
1993-12-31


Institution:
Sloan School of Management, Massachusetts Institute of Technology
Title:
Assistant Professor of Management Science
End Date:
1989-12-31


Name:
American Marketing Association Doctoral Consortium Faculty Fellow
Year Received:
2007


Name:
Outstanding Reviewer Award, Journal of Consumer Research
Year Received:
2007


Name:
Outstanding Reviewer Award, Journal of Consumer Research
Year Received:
2006


Name:
Distinguished Scientific Achievement Award, Society for Consumer Psychology
Year Received:
2004


Name:
Outstanding Reviewer Award, Journal of Consumer Research
Year Received:
2004


Name:
Outstanding Reviewer Award, Journal of Consumer Research
Year Received:
2003


Name:
Outstanding Reviewer Award, Journal of Consumer Research
Year Received:
2003


Name:
American Marketing Association Doctoral Consortium Faculty Fellow
Year Received:
1996


Name:
University of Cincinnati Faculty Achievement Award
Year Received:
1994


Name:
Best Article, Journal of Consumer Research
Year Received:
1993


Name:
Who's Who in Science and Engineering
Year Received:
1993


Name:
Best Article, Journal of Consumer Research
Year Received:
1992


Name:
Outstanding Reviewer Award, Journal of Consumer Research
Year Received:
1992


Name:
Best Article, Journal of Consumer Research
Year Received:
1991


Name:
Outstanding Reviewer Award, Journal of Consumer Research
Year Received:
1991


Name:
Outstanding Reviewer Award, Journal of Consumer Research
Year Received:
1990


Name:
Robert Ferber Award
Year Received:
1989


Institution:
Indiana University
Major:
Psychology
Completed:
1986
Degree:
Ph D


Institution:
University of Dayton
Major:
Psychology
Completed:
1982
Degree:
MA


Institution:
St. Bonaventure University
Major:
Psychology
Completed:
1980
Degree:
BS


Published Contributions

Vijaykumar Krishnan, James Kellaris, Frank Kardes, Wei Pan,  ,  (). Hearing, Remembering, and Branding: Guidelines for Creating Sonic Logos. Society for Consumer Psychology , .


Scott Wright, Aparna Sundar, John Dinsmore, Frank Kardes,  (2013). If It Tastes Bad It Must Be Good: Consumer Naïve Theories and the Marketing Placebo Effect. International Journal of Research in Marketing, .


Scott Wright, Chris Manolis, Drew Brown, Xiaoning Guo, John Dinsmore, Peter Chiu, Frank Kardes,  (2012). Construal-level Mind-sets and the Perceived Validity of Marketing Claims. Marketing Letters, 253-261.


Frank Kardes, Maria Cronley, Thomas Cline,  (2011). Consumer Behavior. South- Western College Publishing, .


Frank Kardes, Helene Deval,  (2011). Consumer Information Processing. Consumer Behavior/ Wiley, 100-107.


Frank Kardes, Perilou Goddard, Xiaoqi Han, Bruce Pfeiffer,  (2011). Media and Consumer Psychology. The IAAP Handbook of Applied Psychology/ Wiley- Blackwell, 615-638.


Frank Kardes, Bruce  Pfeiffer,  (2010). Advertising Psychology. The Corsini Encyclopedia of Psychology/ Wiley, .


Frank Kardes, Steven Posavac, Josko Brakus,  (2010). Focus Induced Tunnel Vision in Managerial Judgment and Decision Making: The Peril and the Antidote. Organizational Behavior and Human Decision Processes, 102-111.


Frank Kardes, Maria Cronley, Susan Mantel,  (2010). Effects of Accuracy Motivation and Need to Evaluate on Mode of Attitude Formation and Attitude- Behavior Consistency. Journal of Consumer Psychology, 274-281.


Frank Kardes, Steven Posavac, Michal Herzenstein, Suresh Sundaram,  (2010). Profits and Halos: The Role of Firm Profitability Information in Consumer Inference. Journal of Consumer Psychology, 327-337.


Frank Kardes, Sanjay Puligadda, Rajdeep Grewal, Arvind Rangaswamy,  (2010). The Role of Idiosyncratic Attribute Evaluation in Mass Customization. Journal of Consumer Psychology, 369-380.


Frank Kardes, Xiaoqi Han, Jennifer Bechkoff,  (2009). The Role of Vivid Imagery and Concrete Verbal Information in Omission Detection and Persuasion. Proceedings of the American Marketing Association/ American Marketing Association, 84-86.


Jennifer Bechkoff, Vijaykumar Krishnan Palghat, Mihai Niculescu, Mary Lou Kohne, Rob Palmatier, Frank Kardes,  (2009). The Role of Omission Neglect in Responses to Non-Gains and Non-Losses in Gasoline Price Fluctuations. Journal of Applied Social Psychology, .


Frank Kardes, Rob Palmatier, Cheryl Jarvis, Jennifer Bechkoff,  (). The Role of Customer Gratitude in Relationship Marketing. Journal of Marketing, 1-18.


Frank Kardes, Steven  Posavac, Maria Cronely, Paul Herr,  (2008). "Consumer Inference". Handbook of Comsumer Psycohology/ LEA/Psychology Press., .


Chris Allen, Frank Kardes, Douglas Ewing,  (2008). Conditioning Implicit and Explicit Brand Attitudes Using Celebrity Affiliates. Advances in Consumer Research: Vol. XXXV, .


Frank Kardes,  (2007). "Omission Neglect". Encyclopedia of Social Psychology/Sage, .


Frank Kardes, Bob Fennis, Edward Hirt, Zakary  Tormala, Brian Bullington,  (2007). The Role of the Need for Cognitive Closure in the Effectiveness of the Disrupt-then-Reframe Influence Technique. Journal of Consumer Research , 377-385.


Eugene Sivadas, John Kim, Terrence Holmes, Frank Kardes,  (2006). Approach and Avoidance Motivations in Online Auctions. International Journal of Internet Marketing and Advertising, 318-334.


Frank Kardes, Maria Cronley, John Kim,  (2006). Construal-Level Effects on Preference Stability, Preference-Behavior Correspondance, and the Suppression of Competing Brands. Journal of Consumer Psychology, 135-144.


Frank Kardes, Steven  Posavac, David  Silvera, Maria  Cronley, David Sanbonmatsu, Susan  Schertzer, Felicia Miller, Paul Herr, Murali Chandrashekaran,  (2006). Debiasing Omission Neglect. Journal of Business Research, 786-792.


Frank Kardes,  (2006). When Should Consumers and Managers Trust Their Intuition?. Journal of Consumer Psychology, 20-24.


Steven Posavac, Gavan Fitzsimons, Frank Kardes, David Sanbonmatsu,  (2005). "Implications of Selective Processing for Marketing Managers". Applying Social Cognition to Consumer-Focused Strategy/ Lawrence Erlbaum Associates, 37-51.


Frank Kardes, A. Muthukrishnan, Vladimir Pashkevich,  (2005). "On the Conditions Under Which Experience and Motivation Accentuate Bias in Intuitive Judgement". The Routines of Desicion Making/Lawrence Erlbaum Associates, 139-156.


Paul Herr, Jacques  Nantel, Frank Kardes,  (2005). "The Promise of Sociocognitive Consumer Psychology". Applying Social Cognition to Consumer-Focused Strategy/ Lawrence Erlbaum Associates, 371-378.


Frank Kardes,  (2005). "The Psychology of Advertising". Persuasion: Psycological Insights and Perspectives/ Sage, 281-303.


Frank Kardes, MAria Cronely, Steven Posavac,  (2005). "Using Implementation Intetions to Increase New Product Consumption: A Field Experiment". Applying Social Cognition to Consumer-Focused Strategy/ Lawrence Erlbaum Associates, 219-233.


Maria Cronley, Steven  Posavac, Tracy  Meyer, Frank Kardes, James Kellaris,  (2005). A Selective Hypothesis Testing Perspective on Price-Quality Inference and Inference-Based Choice. Journal of Consumer Psychology, 159-169.


Steven  Posavac, Frank Kardes, David  Sanbonmatsu, Gavan  Fitzsimons,  (2005). Blissful Insularity: When Brands are Judged in Isolation from Compeitors. Marketing Letters, 87-97.


David  Silvera, Frank Kardes, Nigel  Harvey, Maria Cronley, David Houghton,  (2005). Contextual Influences on Omission Neglect in the Fault Tree Paradigm. Journal of Consumer Psychology, 117-126.


Frank Kardes,  (2005). On the Conditions Under Which Experience and Motivation Accentuate Bias in Intuitive Judgment. The Routines of Decision Making, 139-156.


Steven  Posavac, David Sanbonmatsu, Frank Kardes, Gavan Fitzsimons,  (2004). The Brand Positivity Effect: When Evaluation Confers Preference. Journal of Consumer Research, 643-651.


Edward  Hirt, Frank Kardes, Keith  Markman,  (2004). Activating a Mental Simulation Mind-Set Through Generation of Alternatives: Implications for Debiasing in Related and Unrelated Domains. Journal of Experimental Social Psychology, 374-383.


Frank Kardes, Steven  Posavac, Maria Cronley,  (2004). Consumer Inference: A Review of Processes, Bases, and Judgement Contexts. Journal of Consumer Psychology, 230-256.


Frank Kardes, Maria Cronley, James Kellaris, Steven  Posavac,  (2004). The Role of Selective Information Processing in Price-Quality Inference. Journal of Consumer Research, 368-374.


Rajdeep  Grewal, Raj Mehta, Frank Kardes,  (2004). The Timing of Repeat Purchases of Consumer Durable Goods: The Role of the Functional Bases of Consumer Attitudes. Journal of Marketing Research, 101-115.


Frank Kardes, David Sanbonmatsu,  (2003). Omission Neglect: The Importance of Missing Information. Skeptical Enquirer, 42-46.


David  Sanbonmatsu, Frank Kardes, David Houghton, Edward Ho, Steven  Posavac,  (2003). Overestimating the Importance of the Given Information in Multiattribute Consumer Judgement. Journal of Consumer Psychology, 289-300.


Shi Zhang, Frank Kardes, Maria  Cronley,  (2002). Comparative Advertising: Effects of Structural Alignability on Target Brand Evaluation. Journal of Consumer Psychology, 303-312.


Frank Kardes, David Sanbonmatsu, Maria  Cronley, David  Houghton,  (2002). Consideration Set Overvaluation: When Impossibly Favorable Ratings of a Set of Brands Are Observed. Journal of Consumer Psychology, 353-362.


Frank Kardes,  (2002). Consumer Behavior and Managerial Decision Making. , .


Gavan  Fitzsimons, J. Hutchinson, Joseph  Alba, Tanya  Chartrand, Joel  Huber, Frank Kardes, Geeta  Menon, Priya Raghubir, J. Russo, Baba Shiv, Nader Tavassoli, Patti Williams,  (2002). Non-Conscious Influences on Consumer Choice. Marketing Letters, 269-279.


Frank Kardes, Maria Cronley, Manuel  Pontes, David  Houghton,  (2001). Down the Garden Path: The Role of Conditional Inference Processes in Self-Persuasion. Journal of Consumer Psychology, 159-168.


A. Muthukrishnan, Frank Kardes,  (2001). Persistent Preferences for Product Attributes: The Effects of Initial Choice Context and Uninformative Experience. Journal of Consumer Research , 89-105.


Frank Kardes, Maria  Cronley,  (2000). Managerial Decision Making. The Current State of Business Disciplines, 2921-2934.


Frank Kardes, Maria  Cronley ,  (2000). The Role of Approach/Avoidance . The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals, and Desires, 81-97.


Rajdeep  Grewal, Raj Mehta, Frank Kardes,  (2000). The Role of the Social-Identity Function of Attitudes in Consumer Innovativeness and Opinion Leadership. Journal of Economic Psychology , 233-252.


Frank Kardes,  (1999). Psychology Applied to Consumer Behavior. Psychology: Fields of Application, 82-97.


David  Houghton, Frank Kardes, Anne Mathieu, Itamar Simonson,  (1999). Correction Processes in Consumer Choice. Marketing Letters, 107-112.


Hanjoon Lee, Paul Herr, Frank Kardes, Chankon  Kim,  (1999). Motivated Search: Effects of Choice Accountibility, Issue Involvement, and Prior Knowledge on Information Acquisition and Use. Journal of Business Research, 75-88.


Frank Kardes, Susan Mantel,  (1999). The Role of Direction of Comparison, Attribute-Based Processing, and Attitude-Based Processing in Consumer Preference. Journal of Consumer Research , 335-352.


David  Houghton, Frank Kardes,  (1998). Market Share Overestimation and the Noncomplementarity Effect. Marketing Letters, 313-320.


David  Sanbonmatsu, Steven  Posavac, Frank Kardes, Susan  Mantel,  (1998). Selective Hypothesis Testing. Psychonomic Bulletin & Review, 197-220.


David  Sanbonmatsu, Frank Kardes, Steven  Posavac, David  Houghton,  (1997). Contextual Influences on Judgement Based on Limited Information. Organizational Behavior and Human Decision Processes, 251-264.


Frank Kardes,  (1996). In Defense of Experimental Consumer Psychology . Journal of Consumer Psychology, 279-296.


John  Kim, Chris Allen, Frank Kardes,  (1996). An Investigation of the Mediational Mechanisms Underlying Attitudinal Conditioning. Journal of Marketing Research, 318-328.


Chris Allen, Frank Kardes, John Kim,  (1996). An Investigation of the Mediational Mechanisms Underlying Attitudinal Conditioning. Journal of Marketing Research, 318-328.


Frank Kardes,  (1995). Advances in Consumer Research. Association for Consumer Research, .


James Kellaris, Frank Kardes, Theresa DiNovo,  (1995). Exploring the Boundaries of the Framing Effect: Moderating Roles of Disparate Expected Values and Perceived Costs ofJudgmental Errors. Marketing Letters, 175-182.


John  Kim, Jeen-Su  Lim, Frank Kardes,  (1994). Moderating Effects of Prior Knowledge on the Perceived Diagnosticity of Beliefs Derrived from Implicit versus Explicit Product Claims. Journal of Business Research, 219-224.


Frank Kardes,  (1993). Consumer Inference: Determinants, Consequences, and Implications for Advertising. Advertising Exposure, Memory and Choice, 163-191.


Frank Kardes, David Sanbonmatsu,  (1993). Direction of Comparison, Expected Feature Correlation, and the Set-Size Effect in Preference Judgment. Journal of Consumer Psychology, 39-54.


Chris Allen, Frank Kardes, Manuel Pontes,  (1993). Effects of Multiple Measurement Operations on Consumer Judgment: Measurement Reliability or Reactivity?. Advances in Consumer Research: Vol. XX, 280-83.


Frank Kardes, Gurumurthy  Kalyanaram, Murali  Chandrashekaran, Ronald  Dornoff,  (1993). Brand Retrieval, Consideration Set Composition, Consumer Choice and the Pioneering Advantage. Journal of Consumer Research , 62-75.


Douglas Stayman, Frank Kardes,  (1992). Spontaneous Inference Processes in Advertising: Effects of Need for Cognition and Self-Monitoring on Inference Generation and Utilization. Journal of Consumer Psychology, 125-142.


James Comer, Frank Kardes, Amy  Sullivan,  (1992). Multiple Deescalating Requests, Statistical Information, and Compliance: A Field Experiment. Journal of Applied Social Psychology, 1199-1207.


Frank Kardes, Gurumurthy  Kalyanaram,  (1992). Order-of-Entry Effects on Consumer Memory and Judgment: An Information Integration Perspective. Journal of Marketing Research, 343-357.


David  Sanbonmatsu, Frank Kardes, Paul Herr,  (1992). The Role of Prior Knowledge and Missing Information in Multiattribute Evaluation. Organizational Behavior and Human Decision Processes, 76-91.


Chris Allen, Frank Kardes,  (1991). Perceived Variability and Inferences About Brand Extensions. Advances in Consumer Research: Vol. XVIII, 392-98.


David  Sanbonmatsu, Frank Kardes, Carol Sansone,  (1991). Remembering Less and Inferring More: The Effects of the Timing of Judgment on Inferences about Unknown Attributes. Journal of Personality and Social Psychology, 546-554.


Paul  Herr, Frank Kardes, John Kim,  (1991). Effect of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective. Journal of Consumer Research , 454-462.


David  Sanbonmatsu, Frank Kardes, Bryan  Gibson,  (1991). The Role of Specific Attributes and Overall Evaluations in Comparative Judgment. Organizational Behavior and Human Decision Processes, 131-146.


Frank Kardes, Edward Hirt,  (1990). Social Cognition: The Study of Social Judgments. Social Psychology: Studying Human Interaction, 97 137.


Meera Venkatraman, Deborah Marlino, Frank Kardes, Kimberly Sklar,  (1990). The Interactive Effects of Message Appeal and Individual Differences on Information Processing and Persuasion. Psychology & Marketing, 85-96.


David  Sanbonmatsu, Frank Kardes,  (1988). The Effects of Physiological Arousal on Information Processing and Persuasion. Journal of Consumer Research , 379-385.


Frank Kardes,  (1988). A Nonreactive Measure of Inferential Beliefs. Psychology & Marketing, 273-286.


Frank Kardes,  (1988). Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Involvement on Persuasion. Journal of Consumer Research , 225-233.


Charles Kimble, Frank Kardes,  (1987). Information Patterns, Attribution, and Attraction. Social Psychology Quarterly, 338-345.


Frank Kardes, David Sanbonmatsu, Richard Voss, Russell Fazio,  (1986). Self-Monitoring and Attitude Accessibility. Personality and Social Psychology Bulletin, 468-474.


Frank Kardes,  (1986). Effects of Initial Product Judgments on Subsequent Memory-Based Judgments. Journal of Consumer Research , 1-11.


Russell  Fazio, David Sanbonmatsu, Martha  Powell, Frank Kardes,  (1986). On the Automatic Activation of Attitudes. Journal of Personality and Social Psychology, 229-238.


Frank Kardes, Charles Kimble,  (1984). Strategic Self-Presentation as a Function of Message Valence and the Prospect of Future Interaction. Representative Research in Social Psychology, 2-11.


Research in progress

Title:
Attitudinal Conditioning and Contingency Awareness: an Examination in the Framework of the APE Model

Description:
Using the Associative-Propositional Evaluation Model as a framework, this research is exploring the role of contingency awareness in the formation of implicit and explicit brand attitudes. The research employs an evaluative (or simultaneous) conditioning procedure to create attitudes toward two unfamiliar cola brands. This work is in the analysis stage for a first round of data collection. A second data collection is expected, pending results and direction suggested by the present analysis. The target is presently undecided but likely will be an A-level marketing journal or a psychology journal.

Status:
On-Going

Research Type:
Scholarly


Title:
Evaluative Judgment, Regulatory Focus and Order Effect

Description:
This project investigates information distortion induced by sequential presentation of information and the moderating role of Regulatory Focus.

Status:
On-Going

Research Type:
Scholarly


Title:
The Role of Temporal Construal in Omission Neglect

Description:
This work examines the tendency for consumers to be insensitive to missing information in the context of temporal construal. Construal Level Theory (Libermann and Trope 2003) suggests that near-term events should be construed more concretely than distant events. As such, consumers should be less sensitive to missing information for distant events. Two studies examined sensitivity to missing information with findings suggesting that consumers are indeed less sensitive to omissions for distant, abstract events. A third study attempts to address a potential issue of some product categories being more or less abstract/concrete than others. This work was submitted but not accepted to the 2008 ACR conference. It will be submitted to the 2009 SCP conference and is targeted at the Journal of Consumer Research or the Journal of Consumer Psychology.

Status:
On-Going

Research Type:
Scholarly


Title:
“Proto-Trust: An Anchoring and Adjustment Perspective”


Status:
On-Going

Research Type:
Scholarly


Title:
Inaction inertia and the need for cognitive closure
Year:
2013


Title:
The influence of political ideology on self-other discrepancies in beliefs of willpower capacity.
Year:
2013


Title:
The Effect fo Attribute Diagnosticity and Brand Name on the Awarness of the Unknown or Missing Features of a Product
Organization:
Society for Consumer Psychology
Location:
Atlanta, GA
Year:
2011


Title:
The Effect of Risky, Uncertain, and Missing Information on Choice
Organization:
Society for Consumer Psychology
Location:
Atlanta, GA
Year:
2011


Title:
The Illusory Truth Effect: No Repetition Necessary
Organization:
Society for Consumer Psychology
Location:
Atlanta, GA
Year:
2011


Title:
The Influence of Global versus Local Processing on Brand Extension Evaluations
Organization:
Society for Consumer Psychology
Location:
Atlanta, GA
Year:
2011


Title:
Subliminal Prime- to- Behavior Effects
Organization:
Association for Consumer Research
Location:
Jacksonville, FL
Year:
2010


Title:
Consumer Inferences and Heuristic Flexibility
Organization:
Society for Consumer Psychology
Location:
St. Petersburg, FL
Year:
2010


Title:
On Profits and Halos: The Role of Firm Profitability in Consumer Inference
Organization:
Society for Consumer Psychology
Location:
St. Petersburg, FL
Year:
2010


Title:
Online Videos: What is Their Potential to Persuade
Organization:
Society for Consumer Psychology
Location:
San Diego, CA
Year:
2010


Title:
The Effects of Consumer Implicit Theories and Need for Cognitive Closure on Attitude Polarization
Organization:
Society for Consumer Psychology
Location:
St. Petersburg, FL
Year:
2010


Title:
The More I Use It, the Less You Can Extend It. The Influence of Brand Construal on Brand Extension Evaluations: The Moderating Role of Direct Experience with the Brand
Organization:
Society for Consumer Psychology
Location:
St. Petersburg, FL
Year:
2010


Title:
The Role of Visual and Verbal Information Processing in Omission Neglect
Organization:
Society for Consumer Psychology
Location:
St. Petersburg, FL
Year:
2010


Title:
Marketing Celebrity Figures: the Less the Public Knows the Better?
Organization:
Society for Personality and Social Psychology
Location:
San Antonio, TX
Year:
2010


Title:
Implicit and Explicit Brand Attitude Formation in Evaluative Conditioning: Insights from the Associative- Propositional Evaluation Model
Organization:
Society for Consumer Psychology
Location:
San Diego, CA
Year:
2009


Title:
The Role of Temporal Construal in Omission Neglect
Organization:
Society for Consumer Psychology
Location:
San Diego, CA
Year:
2009


Title:
"The Role of Spontaneous Attitude Formation in Dual-Process Models of Persuasion"
Location:
New Orleans, LA
Year:
2008


Title:
Proprioception & The Truth-Effect
Organization:
Society for Consumer Psychology
Location:
New Orleans, LA
Year:
2008


Title:
Conversational Inferences and the Trivial Attribute Effect
Location:
New Orleans, Louisiana
Year:
2008


Title:
Dual Process Thinking: Automatic and Controlled Influences on Consumer Judgment
Organization:
Society for Consumer Psychology
Location:
New Orleans, LA
Year:
2008


Title:
Effects of Proprioceptive Feedback on the Truth-Effect
Organization:
American Psychological Association
Location:
San Francisco, CA
Year:
2007


Title:
Conditioning Implicit and Explicit Attitudes Using Celebrity Affiliates
Organization:
Association for Consumer Research
Location:
Memphis, TN
Year:
2007


Title:
"Optimizing Variety in Mass Customization"
Location:
Orlando, FL
Year:
2006


Title:
"Perceived Variability, Category Size, and the Relative Effectiveness of Leading Brand Versus Best in Class Comparative Advertising Claims"
Location:
Orlando, FL
Year:
2006


Title:
"Exploring the MEchanisms Underlying the Success of the Disrupt-then-Reframe Compliance Technique
Location:
Chicago, IL
Year:
2006


Title:
"Effects of Positive Affect on Omission Detection in Maultiattribute Evaluation and Ambiguity Aversion"
Location:
Miami, FL
Year:
2006


Title:
"Implementation Intentions, Customer Uncertainty, and the Intention-Behavior Link
Location:
Miami, FL
Year:
2006


Title:
"Some Practical Implications of Omission Neglect
Location:
Miami,FL
Year:
2006


Title:
"The Role of Selective Processing in Inferences Regarding and Chioce of Marketing Options"
Location:
Miami, FL
Year:
2006


Title:
Framing, Omission Neglect, and Perceptions of and Attributions for Fluctuating Gas Prices
Organization:
Society for Judgment and Decision Making
Location:
Houston, TX
Year:
2006


Title:
"The Illusory Truth Effect: Exploring Implicit and Explicit Memory Influences on Consumer Judgements"
Location:
San Antonio, TX
Year:
2005


Title:
"When Focus Induces Tunnel Vision in Marketing Management Decisions"
Location:
St. Petersburg, FL
Year:
2005


Title:
"Debiasing Omission Neglect"
Location:
La Londe les Maures, France
Year:
2005


Title:
Individual Differences in the Perception of Performance: The Zone of Indifference Revisited
Location:
St. Petersburg, Florida
Year:
2005


Title:
When Belief and Evidence Conflict: Factors that Mitigate Consumers’ Selective Use of Price-Quality Data
Organization:
American Psychological Association
Location:
San Francisco, California
Year:
2004


Title:
Overestimation of Price-Quality Relationships Among Naïve Wine Consumers in North America and Europe
Location:
Adelaide, South Australia
Year:
2003


Title:
The Role of Selective Hypothesis Testing in the Overestimation of Price-Qualty Correlation
Year:
2001


Title:
Reducing the Proneness to Illusory Correlation of Price Quality Relation: A Selective Hypothesis Testing Perspective
Organization:
American Psychological Society
Location:
Scottsdale, AZ
Year:
2001


Title:
Spontaneous Attitude Formation in Advertising: Effects of Accuracy Motivation and Source Cues on Judgment
Organization:
American Psychological Society
Location:
Scottsdale, AZ
Year:
2001


Title:
Order of Entry Effects on Brand Attitude Polarization and Persistence
Location:
Champaign, IL
Year:
1990


Title:
Effects of Order of Entry on Consideration Set Composition
Location:
Philadelphia, PA
Year:
1990


Title:
Consumer Inference
Location:
Toronto, Ontario
Year:
1989


Title:
Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Involvement on Persuasion
Location:
New Orleans, LA
Year:
1989


Title:
Inference and Persuasion
Location:
Atlanta, GA
Year:
1988


Title:
Influencing the Categorization of Atypical Products
Location:
Honolulu, HI
Year:
1988


Title:
Arousal and Persuasion
Year:
1987


Title:
Effects of Initial Judgments on Subsequent Judgments and Behavioral Intentions
Location:
Chicago, IL
Year:
1985


Title:
Social Explanation: An Individual Difference Perspective
Location:
Chicago, IL
Year:
1985


Title:
Subjective Probability Judgments in Depressed and Nondepressed College Students
Location:
Chicago, IL
Year:
1985


Title:
Social Explanation: An Individual Difference Perspective on the Scarcity Principle of Compliance
Location:
Chicago, IL
Year:
1985


Title:
The Valence Bias and Ambiguity in Interpersonal Communication
Location:
Chicago, IL
Year:
1983


Title:
Truth, Evasion, and Deception: A Study of Communicative Behavior
Location:
Washington, D.C
Year:
1982


Title:
Stroop Like Interference and Attentional Cuing in a Letter Detection Task
Location:
Detroit, MI
Year:
1981