Doug Ewing
Adjunct InstructorContact Information
Phone:
513-556-7104
Fax:
513-556-0979
Organization:
University of Cincinnati
Location:
Cincinnati, OH
Major:
Marketing
Completed:
2010
Degree:
Ph D
Organization:
Ohio Northern University
Location:
Ada, OH
Major:
Management
Completed:
2004
Degree:
BS
Published Contributions
Title:
Conditioning Implicit and Explicit Brand Attitudes Using Celebrity Affiliates
Author(s):
Allen, Chris
Kardes, Frank
Ewing, Douglas
Kardes, Frank
Ewing, Douglas
Year Published:
2008
Publisher:
Advances in Consumer Research: Vol. XXXV
Research in progress
Title:
Attitudinal Conditioning and Contingency Awareness: an Examination in the Framework of the APE Model
Description:
Using the Associative-Propositional Evaluation Model as a framework, this research is exploring the role of contingency awareness in the formation of implicit and explicit brand attitudes. The research employs an evaluative (or simultaneous) conditioning procedure to create attitudes toward two unfamiliar cola brands. This work is in the analysis stage for a first round of data collection. A second data collection is expected, pending results and direction suggested by the present analysis. The target is presently undecided but likely will be an A-level marketing journal or a psychology journal.
Status:
On-Going
Research Type:
Scholarly
Title:
Authentic Functioning and Authentic Objects: an Empirical Approach to the Role of Authenticity in ‘Green’ Consumer Behavior
Description:
This work aims to explore the authenticity of branded products with respect to a relevant personality characteristic and some aspects of product/advertisement design. The personality characteristic involved is that of “authentic functioning”, or a motivation to behave in a manner consistent with the true self and to share the presence of this drive with others (Kernis and Goldman 2006). The product aspects build off previous consumer research and involve manipulating various signs and symbols as either indexical or iconic cues to authenticity. At present, this research is nearly a manuscript stage with the target being the Journal of Consumer Psychology.
Status:
Writing Results
Research Type:
Scholarly
Title:
Examination of the Effects of Temporal Construal and Anticipated Social Interaction on Product Choice
Description:
The effects of the temporal construal phenomenon have been established in a variety of contexts. This work sets out to test some of the predictions about temporal construal as given by Construal Level Theory against the power of social interaction. This work is still in the planning/preparation stage. However, it will employ an online discrete choice experiment to test some predictions and utilize hierarchical Bayesian analysis.
Status:
Planning
Research Type:
Scholarly
Title:
The Role of Temporal Construal in Omission Neglect
Description:
This work examines the tendency for consumers to be insensitive to missing information in the context of temporal construal. Construal Level Theory (Libermann and Trope 2003) suggests that near-term events should be construed more concretely than distant events. As such, consumers should be less sensitive to missing information for distant events. Two studies examined sensitivity to missing information with findings suggesting that consumers are indeed less sensitive to omissions for distant, abstract events. A third study attempts to address a potential issue of some product categories being more or less abstract/concrete than others. This work was submitted but not accepted to the 2008 ACR conference. It will be submitted to the 2009 SCP conference and is targeted at the Journal of Consumer Research or the Journal of Consumer Psychology.
Status:
On-Going
Research Type:
Scholarly
Title:
Implicit and Explicit Brand Attitude Formation in Evaluative Conditioning: Insights from the Associative- Propositional Evaluation Model
Organization:
Society for Consumer Psychology
Location:
San Diego, CA
Year:
2009
Title:
The Role of Temporal Construal in Omission Neglect
Organization:
Society for Consumer Psychology
Location:
San Diego, CA
Year:
2009
Title:
Dual Process Thinking: Automatic and Controlled Influences on Consumer Judgment
Organization:
Society for Consumer Psychology
Location:
New Orleans, LA
Year:
2008
Title:
Conditioning Implicit and Explicit Attitudes Using Celebrity Affiliates
Organization:
Association for Consumer Research
Location:
Memphis, TN
Year:
2007
Title:
Perceived Authenticity in Customer-Salesperson Interactions: A Moderator of Relationship Building Success
Organization:
Atlantic Marketing Association
Location:
New Orleans, LA
Year:
2007
Title:
Exploring the Authenticity of Consumption Objects and Potential Influences on Appraisal of Another's Identity
Organization:
Atlantic Marketing Association
Location:
Charleston, SC
Year:
2006
Title:
Authenticity as a Branding Strategy: Moving Towards Brand Communion
Organization:
Atlantic Marketing Association
Location:
Salem, MA
Year:
2005
